Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the biggest content marketing trends you should be following in 2018. As traditional marketing strategies are becoming less popular with the audience, forward-thinking marketers are on the lookout for newer and better strategies like content marketing to keep the customers hooked on. Content marketing is all about offering the user with truly pertinent and useful content rather than just…

The Roadmap for Fast Profit Growth

Reducing variable costs is important for profitability, as is optimizing sales volume to leverage fixed costs. But for most companies, improving realized price (the price you actually receive) is the fastest, most effective way to grow margin and improve profitability. Today, a growing number of companies are focusing on pricing processes and capabilities to improve profitability. They understand that because customers’ perceptions of value vary—as does their “willingness-to-pay” for that value—it is important to treat…

Outreach Unveils New Outreach Voice Suite, Launches New Features to Help Sales Teams Close More Deals

New Outreach Voice Introduces Text Messaging, Conversation Intelligence Integration, Simplified Pricing & Back-to-back Sequence Steps Outreach, the leading sales engagement platform, announced a new and vastly enhanced Outreach Voice suite, the market-leading voice suite for sales teams. The new Outreach Voice suite introduces four key features that provide a simple, reliable and powerful solution to help salespeople close more deals. This includes text messaging, four conversation intelligence integrations, a…

More Than 80% of People Have Purchased a Product or Service as a Result of Content Marketing, New Survey Finds

Most People (67%) Consider Content Marketing 'Useful and Valuable,' Which Is Why When They Interact with Content Published by a Company Online, They Are More Likely to Purchase Its Products or Services Content marketing significantly influences the decision to purchase a company's product or services, according to a new survey from Clutch, a B2B research, ratings, and reviews company. Eighty-two percent of people (82%) have purchased a product or service from a company as a result of consuming content published by a…

HubSpot to Launch Enterprise-Level Products and More at INBOUND 2018

Hubspot’s New Products and Capabilities Will Assist Growing Businesses of All Sizes HubSpot, the leading growth platform, has announced that it will be launching major upgrades to its Marketing Hub Enterprise product, new Sales Hub Enterprise Product, new Growth Suite Software bundles, new Service Hub Enterprises and Service Hub Starter products, new platform-wide video functionality and a lot more at INBOUND 2018. INBOUND is Hubspot's annual event and year-round media platform. Brian Halligan, co-founder, and CEO…

Allied Dispatch Solutions Drives Customer Service Experience and Productivity with NewVoiceMedia

NewVoiceMedia, a leading global provider of cloud contact center and inside sales solutions, announced that roadside assistance company Allied Dispatch Solutions, LLC (ADS) has observed “significant increases” in productivity since implementing the NVM Platform in 2017. ADS also reports optimized data management, reliability and customer experiences in its contact centers. Headquartered in Johnson City, Tennessee, with a subsidiary located in London, Ontario, ADS provides roadside assistance and customized call center…

Urban Airship Topples Targeted Mobile Messaging Records During the 2018 FIFA World Cup

New Boost Feature for Accelerated Message Delivery Sees a Successful Pilot with Onefootball, Which Sent More Than Five Billion Targeted Notifications During 2018 FIFA World Cup Customer engagement company Urban Airship has revealed that its platform’s peak messaging throughput has increased 33 percent, setting a new internal record of 400,000 notifications per second during the conclusion of the FIFA World Cup Final as traffic spiked for nearly seven minutes. Urban Airship Data Shows 98 Percent of Onefootball Users…

TechBytes with Mark Ballard, VP, Research, Merkle

Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are looking to grow their presence online. Pushing past the initial rush of vanity metrics, firms are now seeking more from their paid social media engagements. We spoke to Mark Ballard, VP, Research, Merkle, to understand how the social media advertising landscape is evolving.Tell us about your role at Merkle and the team/technology you handle. As Vice President of Research at Merkle, I oversee our…

Daktronics Deploys New Generation of Narrow Pixel Pitch Product Line

Designed and Engineered with AV Integrators in Mind Daktronics of Brookings, South Dakota, has launched a new generation of the company’s narrow pixel pitch product line including pixel pitches of 1.2, 1.5, 1.9 and 2.5 millimeters. As AV integrators are increasingly adopting LED video technology as a viable alternative to LCD technology, this product line brings an easy installation option to the market. Also Read: Revcontent Recognized with “Best Overall AdTech Solution” Award “To capture a larger share of the…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of identity management solutions, and LiveRamp, an Acxiom company and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web. This partnership solidifies Drawbridge as one of LiveRamp’s preferred partners for probabilistic identity to extend and enhance the extent…

Paradigm Shift: CRM’s $40 Billion/Year Industry Enters E-Commerce Arena

ReadyCloud, a cross-channel e-commerce CRM solution, has just dropped a brand-new report. It gives readers the complete scoop on the biggest paradigm shift in software in years, as the $40 billion/year CRM industry enters e-commerce territory. “The CRM industry has one of the highest adoption rates in software, measured at 24% on the bottom and as much as 90% at the top, with modern CRM solutions gaining the most traction. As this software shifts focus to the $4 trillion/year ecommerce industry, the sky’s the limit,”…

Zype Wins Stevie Award for Excellence in Customer Service

Zype's Customer Success Department Recognized with Bronze International Business Award Zype, the video content management and distribution infrastructure company, was named the winner of a Bronze Stevie Award by the International Business Awards in the Customer Service Department of the Year category. "Customers are at the core of everything we do, so we are proud to receive this award for providing excellent customer service," said Ed Laczynski, CEO at Zype. "One of our strong differentiators as a company is the high…

TechBytes with Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM

Chris Zaloumis Senior Director, Enterprise Video Offerings, IBM Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM.Tell us about your role at IBM and the team and technology that you handle. I am the Senior Director of Enterprise Video Offerings at IBM, where I lead a team of product managers and strategic technology…

Digital Marketing Leaders Summit Singapore 2018 – Less than 4 Weeks to Go

PR Newswire Is the Official News Release Distribution Partner of Digital Marketing Leaders Summit Singapore 2018 The Digital Marketing Leaders Summit 2018 is now under 4 weeks away, taking place on September 12 & 13, at the spectacular Marina Bay Sands! Over the past two years, this summit has experienced global success, in Sydney, Singapore and Boston. The 2018 Singapore summit will be returning with 25+ digital marketing leaders across industries. After attending this 2-day event, attendees will see what's…

Translations.com and Contentful Announce End-to-End Solution to Empower Enterprise Marketers With Faster Creation of Global Content

Integration Gives Joint Customers a Competitive Edge in Launching and Maintaining Multilingual Digital Content Translations.com, the technology division of TransPerfect, the world's largest provider of language and technology solutions for global business, announced the launch of GlobalLink Connect for Contentful—the first comprehensive translation solution available from within the Contentful user interface. Contentful brings agility to the enterprise realm with a modern content infrastructure and a microservices…

Using B2C Tactics to Achieve B2B Ecommerce Success

On Monday, July 17 (or Prime Day, depending on who you ask) Amazon’s stock hit a new all-time high, making Jeff Bezos the richest man in the world worth more than $150 billion. This is certainly significant, but not entirely surprising given B2C ecommerce’s massive growth; in 2017, online retail sales worldwide reached $2.3 trillion, a nearly 25% increase over the previous year. Less celebrated, but no less noteworthy, is the even more rampant growth of B2B ecommerce. While B2C ecommerce sales closed 2017 at $2.3 trillion…

Luminos Labs Earns Partner Specialization for Episerver CMS, Digital Commerce and Digital Experience Cloud

With Proven Capabilities of Implementation and Customer Satisfaction, Luminos Labs Has Met All Requirements for New Specialization Program Luminos Labs, a digital commerce solution partner, announced it has been awarded an elite Specialization classification for Episerver CMS, Digital Commerce, and Digital Experience Cloud enhancing its visibility and viability among Episerver's partner network. To become specialized, Luminos Labs met strict, verified requirements including having a minimum of three Episerver CMS,…

OneTrust Expands in Australia and New Zealand with New Melbourne Office and Integrated ANZ Privacy Laws into Industry Leading Privacy…

Expansion Includes New Office, Local Data Centres and Updated Product Offerings to Meet New and Amended Australia and New Zealand Privacy Laws OneTrust, the global leader in privacy management and marketing compliance announced its expansion in Australia and New Zealand. OneTrust is the most widely-used privacy management and marketing compliance software with 1,500 customers, including 200 of the Global 2,000, 500 employees and six global offices across Atlanta, London, Munich, Bangalore, Hong Kong and Melbourne.…

Internet Marketing Agency, fishbat, Shares the Benefits of a Comprehensive Ad Campaign

In order to help businesses continue to tackle growth and expansion from multiple angles, internet marketing agency fishbat shares the benefits of a comprehensive ad campaign. When marketing a business, it can be tempting to look for the highest return on your investment and call it a day. However, in order to maximize growth, it's important to diversify a company's approach to advertising on multiple different digital platforms. Discussed below are several key services to consider when building out an ad campaign.…