Interview with Holly Pavlika, SVP, Marketing & Content, Collective Bias

"The maturity of data science helps the marketing industry switch focus rapidly and keep up with dizzying speed of consumer preferences." Tell us about your role and how you got here. What inspired you to be part of Collective Bias? Back in 2009, I was working at a social media agency and was told to start a blog about marketing to moms. I was fortunate to start it at a time when every brand was looking to work with moms who were bloggers. Through the blog, I got connected to the UN and became a Shot At Life Champion,…

Appian and KPMG Apply AI to Create Innovative Digital Solutions for Businesses

Appian and KPMG Are Working Together to Build Innovative Applications of AI and Machine Learning - Ranging from Voice Analytics to Prediction Based on Big Data and Chatbots Appian and KPMG LLP have announced an expansion of their strategic alliance. Together, the companies are focused on making it easier to realize the business value of artificial intelligence (AI) by combining the KPMG Ignite portfolio of AI services with the speed, features, and intelligent automation (IA) capabilities of Appian’s low-code platform.…

Chief Marketers Call For More Digital Platform Transparency; Level Of Media Spend Will Be Linked To Reporting Accuracy

CMO Council Member Study Reveals Many Will Boost Spend on Online Video Advertising and Voice Willingness to Pay Premiums for Guaranteed Views and Deep Customer Insights In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems. According to a new study from the Chief Marketing Officer (CMO) Council, news…

Interview with Cary Lawrence, Co-Founder, SocialCode

"Data is at the core of everything we do, whether it’s powering creative or pinpointing the best audiences." Tell us about your role and how you got here? What compelled you to be a part of SocialCode? I am SocialCode’s proud co-founder and SVP of Delivery for our Audience Intelligence product. I have experience on the agency, traditional media, and publisher side, where I focused on digital media. I went to grad school to learn more about technology’s impact on society and communications and eventually landed a role…

Mobile CX Trends: Time for Marketers to Press for More Control

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging, automation, and data continue to showcase their importance in a modern CMO’s stack, CX could be the differentiator to add that sophisticated touch to omnichannel marketing campaigns. To deliver hyper-personalized experiences at scale, mobile is the go-to space for marketers. Mobile offers the…

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

The Onset Of Online Communication Platforms Have Broken The Red Tape Around Entering The Contact  center market Five years ago, who would have thought that businesses could purchase their communication software platforms online, the same way you would electricity or airtime? Times have changed since entering the contact center arena required a heavy budget. The development of consumption-based communication technology enables entrepreneurs to ease into the market, simplifying everything from setup and paying for services…

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? Well, it's never been more competitive in the ad industry where we see programmatic advertising technologies impacting traditional TV media buying behaviors with measurable metrics on hand. To understand the current State of TV Advertising ecosystem in 2018, we spoke to Walt Horstman, SVP Advanced Media & Advertising, TiVo. Tell us about your role at TiVo and the team/technology…

New Corporate Visions Research Reveals Most Effective Message for Upselling Existing Customers

The Winning Message, as Validated by the Corporate Visions Research, Was a Combination of Emotional "Why Change?" Messaging With "Why Stay?" Relationship Reinforcement Content In collaboration with Dr. Nick Lee, a professor at the Warwick Business School, Corporate Visions has published a new study revealing a tested and proven messaging framework for delivering the most effective upsell message to existing customers. The study—covering what study authors dubbed the "Why Evolve?" situation—was done in partnership with the…

Eclipse and Racami Announce Partnership To Combine Document Composition and Workflow

Eclipse's Business Communications Center Powered by Racami's DocOrigin Provides Dynamic Interactive Customer Communications Two of the world's most innovative document automation leaders announced a partnership that combines Eclipse's DocOrigin with Racami's Alchem-e to take document automation to a new level. While seamless to the corporations that utilize DocOrigin and Alchem-e, the technology provides integration between Data Processing, Composition, Post Composition, Printing, Document Presentation and Document…

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

"The success of the #RunMarketing movement is due to the need for marketers to better manage all of the operational aspects of marketing." Tell us about your role and how you got here. What inspired you to start a MarTech company?           The Allocadia story, like many entrepreneurs, starts with experiencing a big, challenging problem first-hand. I was working in marketing at a global high-tech company in Vancouver, Canada. My colleagues and I managed our multi-million dollar marketing investments in multiple…

IQIYI Joins AOMedia To Promote Cutting-Edge Video Technologies

As AOMedia Member, IQIYI Will Contribute Its Deep Industry Expertise in Advanced Online Video Content and Creation and Delivery iQIYI, an innovative market-leading online entertainment service in China, announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organization formed by the world's best-known leaders in video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over…

AppSwarm To Develop Application Skills For Amazon Alexa With Programming Team

AppSwarm Partners with and Assists Other Development Firms in Technology Development, Business Management, and Funding Needs AppSwarm, a technology company specializing in the accelerated development and publishing of mobile apps, announced plans to develop a suite of applications for Amazon Echo using Alexa Skills Kit. The company plans to develop a suite of voice recognition applications for the Amazon Echo focusing on personal, business, and entertainment utilizing the Amazon Skills Kit, and Video Skills Kit.…

AI-Powered Customer Service Company Simplr Raises $8 Million in Series A

Simplr Will Use Its Series A Funding to Work On A New Combination of Human Power and Machine Learning to Disrupt Customer Service Outsourcing In an increasingly connected and social media dominated the world, customer service is quickly becoming the key differentiator among e-commerce brands. Consistent, reliable and rapid-fire customer service is a necessary element of any successful business. According to a 2018 Customer Service Benchmark Report, 62% of companies don’t respond to customer inquiries in a timely…

Invoca Releases New Extension for Adobe Cloud Platform Launch

Tag Extension Allows Invoca Customers to Use Adobe's Tag Manager to Easily Deploy and Manage Invoca Tags Across Their Websites Invoca, the call intelligence company, recently announced that its extension for Adobe Cloud Platform Launch, Adobe's next-generation tag management system, has been added to the Adobe Exchange marketplace, deepening Invoca's integration with Adobe Experience Cloud. Invoca, a premier partner in the Adobe Exchange partner program, developed the extension to allow its customers who also use…

Interview with Mark Frost, CEO, Sitecore

"B2B marketers need to centralize all their customer data, across all channels so that all their digital marketing tools are working off the same data set." Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech? I was delighted to join Sitecore as their CEO because it's a great company with fantastically talented people and a wonderful culture. I was excited by some significant trends -- half of our species is now online; WCM and Commerce are massive and rapidly growing…

Oktopost Officially Named a Facebook Marketing Partner

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…

Interview with Nick Ashmore, VP Marketing, ResponseTap

"The challenge remains of how to translate complex customer journeys and omnichannel marketing into actionable insights to empower marketers, not tie them up in technology knots." Tell us about your role and how you got here? What galvanized you to be a part of a Call Intelligence provider?  I’m the VP of Marketing at ResponseTap, Europe’s leading Call Intelligence provider. I joined the business in July 2016 and have been lucky enough to build a team around me from scratch. I have board level responsibility for our…

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

Kevin Bobowski SVP Marketing, BrightEdge  Personalization technologies and data allow us to segment customers into more targeted groups. AI helps marketers gain a better understanding of the customer and increases productivity. These are some of the main findings of Brightedge's 2018 Future of Marketing and AI Survey. To learn more about how marketers could leverage personalization, We spoke to Kevin Bobowski, SVP Marketing, Brightedge. What is the State of Customer Experience in 2018? In 2018, customer experience…

CX And AI In Harmony: Oracle CX Cloud Suite To Deliver AI-Powered CX

There was plenty of action at the Oracle Modern CX. Today, the action got quicker with new updates being announced for the Oracle Customer Experience (CX) Cloud Suite. The addition of a host of new innovations is aimed at helping customer service, commerce, sales, and marketing professionals accommodate the dynamic expectations of modern-day customers. The innovations include enhancements in AI-based applications, video, voice, search, and data analytics to help the connected substratum of digital enterprise. Today,…

Building Emotional Content using AI and NLP: The Power of The Qordoba Strings Intelligence Platform

The Qordoba Strings Intelligence Platform Is the First Content Management Platform to Use AI to Integrate Emotion Measurement Qordoba, the only platform enabling product and development teams to manage the words in their applications, announced a revolutionary patent registration for measurement of emotional tone in product and marketing content. For content marketing teams, Qordoba scores product content for style, brand, emotion, vocabulary, and grammar, empowering them to improve their product content. Read More: …