Voicera Acquires Dubai-Based AI Company to Expand Virtual Assistant ‘Eva’

Voicera Reveals New App to Provide Eva with Predictive Highlights Voicera is disrupting note-taking app technology forever! With its latest acquisition of Dubai-based Wrappup, a pioneer in AI-based voice technology would eliminate human effort for collaboration teams at an enterprise level. The notion of sitting in a boardroom with notepads would be history as Voicera’s Eva begins to summarize details with an AI-backed system. Recommended Read: 7.ai Removes Time, Cost and Risk Barriers to Chatbot Deployment Wrappup’s…

How to Nail Your Customer Loyalty Program

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting them. The plethora of purchase options available offline and online empowers a customer to make their choices. With more brands fighting it out for customer attention, the power of Customer Loyalty is unprecedented, in modern marketing campaigns. However, recent trends show a reversal in…

bpm’online Introduces A Major Update To Its Intelligent Platform For Business Process Automation And CRM

bpm'online 7.12 Comprises of Tools to Accelerate Four Key Business Transformation Cycle  Implementation, Adoption, Alignment and Change bpm'online, a global business software company leading in the space of business process automation and CRM,  announced a major update of its product line, bpm'online version 7.12 featuring over 200 enhancements and updates to accelerate business growth and transformation. bpm'online 7.12 features tools to accelerate the four key pillars of business transformation cycle –…

TheoremReach Rewarded Surveys: A New App Monetization Strategy

TheoremReach'  Introduces a New App Monetization Strategy in the Market, Where Only 1% out of 3.5 Million Apps See Financial Success With the Google Play store now offering over 3.5 million apps (and counting), the world of app development has never been more competitive. By some estimates, less than 1% of apps ever become "financially successful." And out of those apps that are making money, over 98% of them are free to download. As a result, publishers need new and innovative ways to monetize their apps. Gone are the…

SalesDirector.ai Launches AutoScribe, An AI Platform to Simplify B2B Sales

Without A User Interface, The App-Less Platform Automates And Streamlines Everyday Tasks For B2B Sales Teams Via Text, Messenger Apps And Email SalesDirector.ai, a SaaS-based artificial intelligence (AI) sales execution and sales forecasting platform, announced the release of its AutoScribe Platform, a no-user-interface-service that leverages artificial intelligence to automate sales tasks for B2B sales teams. AutoScribe is an AI backend service that is transparent to the sales rep and automatically updates the CRM based…

Akamai Announces New Enhancements to World’s Largest and Most Trusted Cloud Delivery Platform

Strategic Platform Updates Designed to Support Secure Cloud Adoption, Superior Web and Application Performance and Availability, High-Quality and Scalable Video Streaming and Streamlined Application Development Akamai Technologies Inc., the world's largest and most trusted cloud delivery platform, recently announced significant enhancements that are designed to improve website, app, and network security without compromising the performance of digital applications. With these additions, Akamai's cloud delivery platform is…

Interview with Mark Frost, CEO, Sitecore

"B2B marketers need to centralize all their customer data, across all channels so that all their digital marketing tools are working off the same data set." Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech? I was delighted to join Sitecore as their CEO because it's a great company with fantastically talented people and a wonderful culture. I was excited by some significant trends -- half of our species is now online; WCM and Commerce are massive and rapidly growing…

How Can Companies Deliver Amazing Customer Experience: Four Big Ideas from Adobe Summit 2018

Big conferences are fascinating. Premier events such as Adobe Summit evolve over time, growing in size and morphing to respond to the needs of their attendees. The best shows bring together both thought leaders and practitioners -- connecting gurus who analyze trends to forecast what’s ahead with those who make stuff happen with the existing tools and tactics. I’ve watched Adobe Summit advance over the past ten years and this year’s conference was no exception. Over 13,000 digital marketers, advertisers, analysts, and…

32 Percent Of Consumers Use Augmented Reality According to a Study by ARtillry Intelligence and Thrive Analytics

ARtillry Intelligence and Thrive Analytics Reveals Who's Using Mobile Augmented Reality Apps, How Often, and in What Categories ARtillry Intelligence, in partnership with Thrive Analytics, released a new Intelligence Briefing: Mobile Augmented Reality (AR) Usage & Consumer Attitudes. Working closely with Thrive Analytics' Virtual Reality Monitor, ARtillry authored survey questions and a narrative report to examine the findings. Highlights include the fact that almost a third (32 percent) of consumers have used…

Blue Canoe Announces Strategic Hires in Sales, Marketing and Machine-Learning Science

Blue Canoe Adds Senior Leaders to Fuel Growth for Mobile App That Helps Businesses Improve Sales, Customer Support, and Engineering Effectiveness Blue Canoe, an artificial intelligence (AI) B2B startup that helps non-native English speakers improve their pronunciation and business communication, announced the expansion of its team. New senior leaders are Michael Rawding as Vice President of Global Business Development, Penny Williams as Vice President of Marketing, and Xiaoyun Wang, Ph.D. as a distinguished Speech and…

Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion. MuleSoft generates software to associate different types of enterprise data on it. Salesforce is a cloud computing company with a market capitalization above $90 billion. At the time of this news, Salesforce had said that the acquisition “represents a 36% premium over MuleSoft’s closing…

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales and profits." Tell us about your role at Performance Horizon and how you got here. What inspired you to join the company? I’m the founding CEO at Performance Horizon, and we came up with the idea based on the experience my co-founders and I had building a successful business during the 2000s. Back then we built an affiliate network called Buy.at that we eventually sold to AOL.…

ViewLift Appoints Top Talents From NeuLion And Lionsgate

ViewLift's Recent Hiring from Neulion and Lionsgate is Aimed at Enhancing OTT Offering ViewLift, a leading digital content distribution, and monetization platform announced the appointment of Vishal Parikh, former VP of Product and Technology, OTT Ventures at Lionsgate, as VP, Head of Product, and Manish Bahl, former VP of Service Delivery at NeuLion, as VP of Client Solutions. Vishal and Manish have joined ViewLift's growing team and will provide extensive sports and entertainment industry knowledge to better serve the…

Interview with Tasso Argyros, CEO, ActionIQ

"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers cannot afford." Tell us about your role at ActionIQ and how you got here. What galvanized you to start a CDP? Before ActionIQ, I  founded Aster Data, a pioneer in big data that was acquired by database leader Teradata for $325M. In addition to founding Aster Data, I’ve worked with some of the top global firms across several industries to put customer data in the hands…

Coveo Announces $100 Million Investment Led by Evergreen Coast Capital

Leading Silicon Valley-Based Tech Investment Firm Funds Accelerated Growth Into Leading Global AI Insight Engines Provider Coveo, a recognized leader in AI-powered insight, recommendations and search engines, has secured a $100 million investment from Elliott Management for a 27% stake in the company. The investment was led by Elliott's Menlo Park, California-based private equity affiliate, Evergreen Coast Capital. "Evergreen focuses on fast-growing technology companies that have proven customer traction and a clear…

Interview with Heidi Bullock, CMO, Engagio

"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell us about your role and how you got here. What inspired you to be part of Engagio? I am the CMO of Engagio. I was inspired to join the company because I believe in the vision. As a marketer, I have done ABM for years but struggled to scale the programs and measure them without me spending hours in excel or bribing someone in IT to help me pull data. I also worked with Jon Miller at Marketo…

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about your professional journey. What drew you to marketing a cloud suite? I spent 9 years at Apple and 17 years in Silicon Valley cloud-based CX startups as a CEO or marketing leader and now I’m at Oracle leading product management for our CX Cloud Suite. I joined Oracle because I saw both tremendous products and people in the CX organization, yet the brand wasn’t well known in the larger CX community. As a…

Vlocity Announces Industry Cloud Continuous Delivery Solutions For Salesforce, Powered By Copado

Copado Forms Strategic Alliance with Vlocity to Reduce Software Release Time and Deployment Costs for Industry Cloud Apps Vlocity, Inc., a leading industry cloud software company, and Copado Solutions, a leader in cloud-based enterprise-class change and release management solutions for Salesforce, announced the formation of a strategic alliance and the launch of Vlocity Industry Cloud Continuous Delivery solutions, now available on the Salesforce AppExchange. By bringing together the technical capabilities and shared…

Is January 1 Really the “Black Friday” of Fitness?

The more we learn about how consumers are using mobile devices, the more we see that marketing in some industries may be off the mark. For example, our recent data study on the fitness app industry shows that the cycles of interest stretch far beyond the New Year’s Day gym rush. The study, which covers 2017, and January 2018, shows that consumers are just as interested in fitness in July as they are in January, and even more so from October to December. This would seem to be an eye opener for industry marketers who look…

New ContentSquare Integration With Adobe Analytics Cloud Unlocks Enhanced Revenue Attribution

AI-Based Solution Enables Everyone on the Digital Team to Measure Content Efficiency at an Elemental Level in Order to Improve Experience and Increase Revenue ContentSquare, a digital experience insights platform, announced an integration with Adobe Analytics Cloud, enabling customers to attribute revenue to their investments in user experience (UX) and in-page content. This new integration will allow Adobe customers to pinpoint the value of every content element on a web page, mobile and app screen - something that would…