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MRC Renews Accreditation of MRI Syndicated Measurement Service

Affirms MRI’s Status as a Leader in Consumer, Media Research The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service. “As data sets are combined and analyzed in more complex ways, relying on trusted data sources has become more important than ever” On behalf of the industry, the MRC assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC…

Cisco and AppDynamics Ignite New Era of AIOps, Unveiling Vision for the Central Nervous System for IT

The Central Nervous System for It Gives Enterprises the Deepest Visibility into Complex Multi-Cloud Environments, Delivers Machine Learning Insights, and Automates Tasks to Free up Resources and Accelerate Innovation AppDynamics, a Cisco company, unveiled its vision for the Central Nervous System for IT, igniting a new era of AIOps. The Central Nervous System for IT will give businesses full visibility, deep insights, and automated actions across all technology domains that run modern companies: the application,…

Prediction Series 2019: Interview with Julian Baring, GM North America, Adform

Tell us about your role and how you got here. What inspired you to join Adform? I had been handling partnerships at Adslot and before that, I worked at Facilitate Digital. From my experiences at those two companies, I learned how important global strategic partnerships are and got an education in the programmatic media trading ecosystem. I had also been at Operative and had agency experience when I worked at Saatchi so, I got to see the inner workings of those kinds of organizations. Throughout all of this, I lived in…

Adobe Acquires Allegorithmic, the Leader in 3D Editing and Authoring for Gaming and Entertainment

Industry Standard for 3D Textures and Materials Behind AAA Gaming Titles and Award-Winning Movies Coming to Creative Cloud Adobe announced that it has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production. By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s industry-leading imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television,…

Mobify and e-Spirit Partner to Make Headless Commerce Experience a Reality

Next Generation Headless Commerce Architecture Now a Reality for Brands and Retailers to Build, Run, and Evolve Flexible Front-Ends That Combine Inspiring Content and Revenue-Generating Experiences Front-end as a Service provider Mobify, the leader in Progressive Web Apps (PWAs) for commerce, and e-Spirit, the leader in enterprise-class headless content management systems (CMS) for commerce, are collaborating to enable the next generation of headless commerce architecture. This groundbreaking relationship will make it…

3 out of 4 Brands Will Sell on Amazon in the Next Five Years, Feedvisor Study Finds

Brands See New Customer Acquisition, Meeting Existing and Future Customers Where They Are as Biggest Opportunities Feedvisor, the AI-driven, machine-learning and big data company that helps brands and retailers optimize their e-commerce businesses with Amazon at the core, unveiled the findings of a first-of-its-kind analysis on the evolving relationships between brands and Amazon. The report, Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce, surveyed business leaders from major US…

Thomas Cook Partners With Netcore’s Smartech to Boost Push Notification Delivery by 44 Percent, CTR by 63 Percent, and Campaign Revenues by…

Smartech’s Actionable Analytics, Advanced Segmentation, and Multi-Channel Marketing Automation Also Helped Boost Lead Generation by 2x and Reduce CAC by 50 Percent Thomas Cook, India’s leading integrated travel and travel related financial services company, used Smartech Push Amplification to solve the issue of low delivery rates, regularly plaguing app push notifications. The results were extremely encouraging – a 44% increase in push notification delivery rates. As a result, the campaign’s Click-Through rates went up by…

Men Twice as Willing to Share Their Location With Strangers Than Women

The Convenience and Efficiency of Apps That Track User Location Are Appealing to Consumers, but There's a Significant Gap Between Men and Women When It Comes to Willingness to Share Location Information Through Apps Men are more willing to share their location data freely compared to women, according to a new survey from The Manifest, a business news and how-to website. More than double the number of men (20%) are willing to share their location with all of the contacts in their phone compared to only 9% of women who…

Vodafone Germany Selects Metrological to Bring Integrated App and Premium OTT Experience to GigaTV

Vodafone Germany has chosen Metrological to bring integrated apps and premium OTT content to the GigaTV platform. GigaTV users will have access to a wide variety of premium OTT services as well as niche content and localized apps, integrated directly into the GigaTV UI, through the Metrological Application Platform. Metrological enables operators to offer OTT content without leaving the TV experience. Metrological's back-office gives Vodafone Germany the ability to anticipate the changing content preferences of their TV…

Lightricks, the Company Behind Facetune, Launches Swish, a New App That Will Boost Your Business

Their Latest App, Swish, Helps Business Owners Easily Create Custom Videos to Market Their Brands Just in time for the new year, Lightricks, innovators of digital editing applications for mobile platforms, launched their latest app, Swish. Targeted to small businesses and creators on-the-go, Swish capitalizes on the company's goal of empowering everyday individuals to unleash their creativity. Swish provides an easy-to-use resource for small businesses looking to make an impact online and more effectively market their…

Interview with Sandi Lin, CEO, Skilljar

"Companies need both great product and great go-to-market in order to succeed — It’s very difficult to keep customers happy in the long-term if the product isn’t meeting expectations." Tell us about your role at Skilljar. What inspired you to establish a customer-training focused company? I’m the CEO and Co-Founder of Skilljar. We started the company in 2013, and have grown now to roughly 75 employees in Seattle and several hundred customers worldwide. My Co-Founder (Jason Stewart) and I were captivated from the start…

Anticipation Builds as MWC19 Barcelona Approaches

GSMA Announces Additional Keynote Speakers, Programme and Event Updates The GSMA announced final updates for MWC19 Barcelona (formerly Mobile World Congress), including additional keynote speakers, participating companies, programmes and events. Taking place 25-28 February 2019, with events being staged at Fira Gran Via, Fira Montjuïc and La Farga L’Hospitalet, MWC19 Barcelona is set to attract more than 107,000 professionals from over 200 countries and territories. “With the anticipated arrival of 5G, this year’s…

Comm100 Launches Third-Generation Chatbot, SMS and Zapier Integration

New Capabilities Help Customers Deliver More Effective Omnichannel Customer Experience Across More Channels Comm100, a global provider of enterprise-grade digital customer experience solutions, announced the launch of its third-generation AI-powered chatbot, featuring extended capabilities for handling more complex customer requests and better collaboration between bots and human agents. This release also includes text messaging (SMS) integration and a broad range of cloud connectors using the Zapier platform. The idea…

Julie McQueen Named President of CarbonTV

CarbonTV, the world’s leading outdoor, online OTT streaming content site, announces the appointment of Julie McQueen to President, effective immediately. McQueen has years of history with CarbonTV as a producer and content provider and has been working with the team over the past year on operations, content distribution and business development. In addition to her new role, she will continue to host the CarbonTV Original Series “Outdoor Weekly.” McQueen’s vision for the future of CarbonTV includes diversifying the…

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs. The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage…

Eurosport Signs an Exclusive Multi-Year Partnership Deal with Outbrain, Which Includes Outbrain’s Smartfeed and Video Technology

Outbrain, the world’s leading native advertising platform, announced it has signed a pan-regional deal with Eurosport, the number one destination for sports fans. The agreement spans 13 markets globally, including the UK, France, Germany, Italy, Spain, Asia, and Australia, and will be powered by Outbrain’s innovative Smartfeed technology. “Outbrain’s Smartfeed and Amplify technology is great for us.” Smartfeed provides a content discovery feed that allows publishers to customise the user experience, improving both…

Interview with Mike Austin, Co-Founder and CEO, Fresh Relevance

"AI can offer device-based and local time-based insights to help determine at what time and on which channel marketing messages should be served to each individual shopper for maximum effect." Tell us about your role and journey into technology. What galvanized you to start Fresh Relevance? I’m a serial entrepreneur — I started my first business when I was sixteen and have been building software companies for more than two decades, including one of the first UK-based ESPs in 2000. While working at my previous email…

Data Privacy Day 2019 Reminds Businesses and Consumers About the Value of Personal Data and the Need to Protect It

In This New Era of Privacy, the National Cyber Security Alliance Will Underscore the Value of Personal Information by Informing Businesses About the Critical Need to Respect Consumer Privacy and Safeguard Data Last year, worrisome headlines jolted consumers into reality about protecting personal data. A recent survey indicates that 90 percent of those polled were “very concerned” about their privacy. Our always-connected lives require that we understand how our data is collected, used and shared and what actions to take…

Urban Airship Acquires Accengage, Extending Its Worldwide Leadership with Unmatched Presence Across Europe

Digital Customer Engagement Company Combines Its Industry-Leading Solution and Customer Base with Europe’s Largest Mobile Engagement Platform to Dominate Global Enterprise Market Digital customer engagement company Urban Airship announced that it has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications. Together Urban Airship and Accengage now form the world’s largest mobile customer engagement company, with rapidly growing solutions for apps, websites, SMS, email, mobile wallets…

Tellables Launches Virtual Human Storytellers at 2019 Alexa Conference

Tellables, a publisher of voice apps, is set to launch virtual human storytellers at The Alexa Conference. The digital characters, which tell original stories and understand spoken language, will be on display at the Alexa World's Fair in Chattanooga, TN from January 15–19, 2019. Virtual human storytellers are an addition to the current Tellables lineup of conversational, voice first story apps. Amy Stapleton, CEO and founder of Tellables, explained consumers with Alexa-enabled devices can access audio stories by…