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ProsperWorks Study Reveals the True State of CRMs in the Relationship Era

ProsperWorks Survey Shows that Business Relationships are Becoming More Complex Driven by Changes in Customer Adoption, Engagement, and Expectations, While CRM Innovation Languishes ProsperWorks, has announced a new study that measured the attitudes of sales and marketing professionals toward the state of customer management and the state of CRM innovation. The new report, titled, “The State of Customer Management in the Relationship Era,” shows that today’s digital workforce isn’t satisfied with the rate at which CRM…

Mapp Digital Reaps Benefit of Combining the World of Ad-Tech and Online Customer Acquisition

Mapp Digital Reports Record Q1 in New Customer Growth Pegged on the Company's Best-In-Class Marketing Software Cloud Makes Significant Strides in the Industry That Increased Customer Sales by 51% Mapp Digital, a global marketing software technology provider, has announced significant growth in its sales for Q1 of 2018 – up by 51% from the previous year's quarter. The success factor -- the capability Mapp offers to customers by consistently answering the question of how to combine the world of ad-tech and online customer…

SpotX Expands Horizon to Ensure Brand Safety by Filtering Out Fake News Content and Brand-Objectionable Categories 

SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism, Cryptocurrency Mining, and More SpotX, the global video advertising and monetization platform, has announced new capabilities to strengthen brand safety across their video ad ecosystem. SpotX is increasing brand safety vetting through identification and categorization of fake news sources by integrating new advances from zvelo – one of SpotX’s trusted brand…

Is A/B Testing Dead?

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing different elements of their emails, landing pages, and digital ads. But as we explained to our booth visitors and others who noticed the slogan, when it comes to generating the best business results from your marketing efforts, A/B testing is being supplanted by multivariate testing. The…

TechBytes with Noah Brier, CTO and Co-Founder Percolate

Noah Brier CTO and Co-Founder, Percolate Content Marketing is the new buzzword. The digital transformation has led to the rise of Content Marketing as a form of engaging with prospects. We spoke to Noah Brier, CTO and Co-Founder, Percolate to understand how content marketing platforms could help marketers drive ROI. Tell us about your role at Percolate, the team and the technology you handle. I’m co-founder and CTO of Percolate, a leading Enterprise Content Marketing Platform. It’s a pretty broad role…

What Does GDPR Mean For Martech?

Regulation has a habit of rewarding innovators and punishing the complacent. The new General Data Protection Regulations (GDPR) are no different. And this is a real opportunity for Martech broadly. Just as the Clean Air Act provided stimulus for the creators of catalytic converters, GDPR signals the beginning of a more responsible future relationship between brands and consumers. In advertising and marketing terms, we have seen some rather limp attempts to be good: cookie law being one recent example. But recent…

Interview with David Elkington, CEO and Founder, InsideSales.com

"The real innovation would come from the way people aggregate and classify data – and the volume and sources of that data." Tell us about your role at InsideSales.com and how you got here. What inspired you to start the company? As the founder and CEO of InsideSales.com, my job is to create a vision, to inspire and to represent the brand and the culture of the organization. I'm also responsible for making sure we're operationally efficient and disrupting our industry in a way that is meaningful to our customers.…

Marchex Institute Study Reveals Conversation Trends Across America 

Marchex Provides AI-Powered Speech Analytics Technology Not Only Automates Tasks like Call Transcription But Allows Businesses to Do a More Complex Sentiment Analysis of Inbound Phone Calls Marchex, a leading provider of call analytics that drives, measures, and converts the callers into customers, has released findings from a new speech pattern study based on more than 6.8 million calls placed by consumers to businesses across the United States. Marchex Institute insights reveal how conversation patterns vary and empower…

AdSemble Rolls Out New Open Display Certified Partner Program in May

The New Certified Partner Program Allows Marketing Professionals to Create Digital Billboard Ads for Their Clients While Earning a Commission on Every Campaign AdSemble, a leading online marketplace for digital out of home advertising, is set to launch their new Open Display Certified Partner program at the end of May. The Open Display Partner Program enables marketing and advertising agencies to expand their offerings to clients while being compensated for every campaign created using their unique promo code. “With…

E-commerce Veteran, Kevin Rodgers, Tapped by PriceSpider as New Director of Sales

Former Google Exec Brings Over a Decade of Experience to Clients of Top Retail Tech Provider PriceSpider — an industry pioneer in creating advanced retail technology solutions for brand manufacturers and retailers—is proud to announce the recent onboarding of Kevin Rodgers as its new director of sales. After over 13 years of helping Google Inc. build and scale sales and operations teams across digital media and e-commerce, Rodgers will be stepping into his new role as PriceSpider’s demand among brand manufacturers…

Sage Business Cloud Customers to Benefit from Faster Invoicing with Extended Microsoft Integration

Simplifying Invoice Process for End-Customers with ‘One-Click’ Payment; Helping to Reduce the Burden of Late Payments for Sage Customers Sage, the market leader in cloud business management solutions announced its extended integration with Microsoft to deliver a swift, seamless payment experience from within the Outlook email application. With Microsoft Outlook accounting for over half of business email boxes, this new feature will enable Sage Business Cloud customers to get paid faster with no extra cost to their…

Senior Digital Transformation Executive Arkadiusz Seredyn Joins Synerise

Arkadiusz Seredyn Has Previously Held Various Senior Positions at SAS and Orange Arkadiusz Seredyn, formerly Executive of Digital at Orange, has joined Synerise, a technology company providing Next Generation Growth Cloud-based on an Artificial Intelligence. As the Executive Vice President & Chief Commercial Officer, Seredyn will be responsible for commercial strategy and developing paths to drive business growth and market share. Seredyn's responsibilities at Synerise will include ownership of the customer…

Nosto Honored with Magento Thought Leader Award at Imagine 2018

Nosto Also Secures Team “Excellence” Award with Its Agency Partner Guidance and Customer, Kate Somerville Skincare Nosto, a personalization platform for online retailers, received the Thought Leader award at the annual Magento Imagine conference. Renowned as one of the eCommerce industry’s top events, Imagine brings together leaders who are paving the way for the future of B2C and B2C commerce. The Magento Thought Leader award recognizes the leading solution and technology partners that have delivered the greatest impact…

bRealTime and Clearstream Merge To Form EMX- A New Digital Marketplace

EMX Will Form More Powerful Media Solutions And Produce An Overall Lift In ROI bRealTime and Clearstream have merged to form EMX, a new programmatic marketplace. EMX will offer media solutions across supply, demand and data to publishers, tech providers and agencies. It will also include increased efficiencies, enhanced transparency and a universal lift in ROI. How does EMX work? EMX works on the principle of combining services of bRealTime and Clearstream,  to be an integrated business platform. bRealTime is an…

Unbounce Launches Analyzer Integration Program for PPC Marketers

The Analyzer Integration Program Will Empower PPC Marketers To Determine Tactics That Can Help Increase Post-Click Conversion Rates Unbounce, a leading landing page and conversion marketing platform used by marketers and agencies,  announced a new Integration Program. The Analyzer Integration Program—is designed to help PPC marketers understand the effectiveness of their landing pages by incorporating with Advertising Technology platforms. This will also help insert Unbounce’s one-of-a-kind Landing Page Analyzer tool…

Acxiom and GSTV Partner to Measure Impact of Video Advertising

People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with GSTV to provide advertisers with the people-based measurement that will effectively quantify the impact of video advertising delivered through GSTV. Read More: How is The Location Data Landscape Shaping Up in 2018? The partnership leverages Acxiom’s leading analytics practice and identity resolution technologies to connect audiences and transaction data in a…

TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

Data & Marketing Association’s Exclusive Group Appoints Industry Veteran To Help Decide Data Labeling Standards TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced that the Data & Marketing Association, or DMA, has invited TruSignal CEO David Dowhan to join its Council for Data Integrity. Dowhan has accepted the invitation and attended his first workshop in this capacity recently. In partnership with The Advertising Research Foundation (ARF) and Coalition for…

Acxiom Global Data Navigator Tool Unveiled for Enhanced Visibility into Global Audiences

Acxiom Extends Lead in Global Data with New Offerings for Brazil, the Netherlands, and Italy Acxiom has announced the availability of its Global Data Navigator tool for the US and international marketers. Acxiom Global Data Navigator tool marks the continued expansion of Acxiom global data coverage into Brazil, the Netherlands, and Italy. How Brand Marketers and Agencies Could Benefit from Acxiom Global Data Navigator Tool  Currently, Acxiom has the most expansive and compliant data offering in the world, which now…

TrueCommerce Announces Unified Commerce Suite

New Cloud-Based Offering Includes Product Information Management and Next-generation B2B/B2C e-Commerce Platform TrueCommerce, a global provider of trading partner connectivity and integration solutions, has announced a cloud-based Unified Commerce Suite that provides multichannel merchants with Product Information Management (PIM) functionality and next-generation B2B/B2C e-Commerce capabilities in one offering. A component of the TrueCommerce Foundry platform, the suite enables organizations to convert visitors into…

Move Over Conventional SEO Conferences, It’s Time We UnGagged!

UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists" If you have been looking for a way to enhance your digital marketing efforts, and see actual results, then look no further. The much-awaited UnGagged conference to be held in London and Las Vegas from 11-13 June, 2018, promises to be exactly what you need. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged sessions explore what works, what doesn't, and clarifies…