OneTrust Launches PrivacyTECH – The Leading Event for Privacy Technology

Register Today for OneTrust PrivacyTECH, 8-10 October in London OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers opened registration for its global user conference, PrivacyTECH 2018 taking place 8-10 October at Hotel Novotel London West. PrivacyTECH will bring together 500+ industry leaders annually to breakdown the latest technology innovations driving global privacy compliance. OneTrust PrivacyTECH is the largest industry user conference focused on technology for privacy…

Influencer Marketing… But Not as You Know It

It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long as you’ve properly screened your influencers, understand their content and have previous data insights, then you can even predict the results that they will drive. But  what about brands whose product are not as exciting, they’re a necessity and don’t get people interested very easily. You can’t just have an influencer posed next to a bottle of your latest toothpaste or pen and expect the sales to start…

Interview with Claudio Franco, Global CMO, Gympass

"Data never lies and can unlock so much potential, but it is very much a language that must be learned."Tell us about your role and journey into technology. What made you join Gympass? Ever since I was a kid, I’ve always been passionate about technology. My teenage passion for repairing PCs and developing websites drove me to study Computer and Electronic Engineering. After school, I joined a management consultancy firm for five years and eventually landed as Head of New Business for an Israeli venture backed by Accel…

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses,  announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States. For the past five…

Cloud-based CRM Solutions Will Increase Your Sales and Offer a Seamless Customer Experience

Frost & Sullivan Highlights That Cloud-Based CRM Solutions Enable Organizations to Deliver a Truly Personal Purchase Experience to Customers Over the last five years, the percentage of salespeople achieving their sales targets had dropped from 63% to 53%. On the other hand, almost 74% of the salespeople in companies that employed a sales-enablement charter made their quota. In a highly dynamic business environment where customers access information through multiple touch points, it is critical for salespersons to…

Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data

Research Shows Just 30% of Organisations Use Analytics to Improve Their Data Insight Experian has launched a new analytics solution in the UK to help organisations make fast, reliable decisions with deeper insight than ever before. Experian Ascend Analytics on Demand is an integrated data and analytics platform which offers cutting-edge insights to businesses of all sizes. The UK launch follows a successful introduction in North America. Ascend allows Experian’s clients to access a full range of Experian’s anonymised…

Lucidity Announces $5 Million Strategic Funding Round

3Rodeo, CoinUs, Cypher Group, Pithia, and YouBi Capital Back First-To-Market Blockchain Solution for Transparency in Digital Advertising Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, announced the close of their strategic funding round, with over $5 million in total participation from a group comprising: 3Rodeo, CoinUs, Cypher Group, YouBi Capital, and Pithia, a venture capital firm part of the RChain ecosystem. With this investment, Lucidity will expand its team and continue…

How Adding Audio Advertising to Your Channels Will Mute the Competition

In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate ad buys with local or national radio stations, place the ads, and that would be that. Amid the streaming revolution, however, advertisers’ work isn’t so simple. The digital audio universe is vast, from online radio to on-demand music services like Pandora, TuneIn, and Spotify, to the ever-expanding world of podcasts. All told, an estimated 180 million Americans stream music,…

Figure Eight Launches Machine Learning Assisted Video Object Tracking Solution to Accelerate the Creation of Training Data

Machine Learning Enhanced Platform Creates Training Data up to 100 Times Faster Than Human-Only Solutions Figure Eight, the essential Human-in-the-Loop Machine Learning platform, launched its Machine Learning assisted Video Object Tracking solution to accelerate the creation of training data for customers in key industries such as automotive and transportation, consumer goods and retail, media and entertainment, and security and surveillance. Figure Eight's Machine Learning assisted Video Object Tracking solution…

TechBytes with Rob Weedn, Founder and CEO, DealSignal

Rob Weedn Founder and CEO, DealSignal Marketing and sales machines run on data. Data is the oil that keeps the operations smooth and effective. To better understand the power of data and its role in analytics and marketing performance, we spoke to Rob Weedn, Founder and CEO at DealSignal.Tell us about your journey into the marketing technology industry. My background is a mix of executive roles in product management, marketing, and sales at SaaS software companies in CRM and Big Data/analytics and I’ve served as an…

Harnessing the Power of Small Data to Build a Better Customer Experience

In 2017, IBM estimated we create 2.5 quintillion bytes of data every day. As this number continues to grow exponentially, so does the very common misconception that larger quantities of data equate to a deeper understanding of people. It’s an idea present across every industry and sector, largely addressed under the guise of "big data." The reality for most companies--and one especially true for marketers--is that most of the "big data" that decision makers have access to isn't all the information needed to make accurate…

TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS

Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. AI and machine learning applications play a pivotal role in making these analytics relevant and powerful for decision-making. Wilson Raj, Global Director, Customer Intelligence at SAS, about their platform and how it delivers Enterprise success.Tell us about your role at SAS and the team/technology you handle. I’m the product marketing leader and global evangelist…

Refereum Launches New Community Growth Engine for Blockchain Companies

Refereum has announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most active community members for their engagement and interactions with tokens and other prizes. Founded by a team of veteran game-industry experts and blockchain specialists, Refereum is a secure, reliable and auditable way for members of an ecosystem to connect and be compensated for content creation. At launch, Refereum’s Community Growth Engine’s customers include: Rupie Rupie…

Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution

New Capabilities Prove Ad Value, Optimize Spending, and Can Influence the Creation of More Effective Creative Cuebiq, a leader in location intelligence, and Brightline, the market standard for Advanced TV,  announced their partnership to provide media owners and advertisers with footfall attribution capabilities for targeted and/or enhanced OTT buys. Streamed OTT ads provide significant advantages in targeting, personalization, optimization, measurement and engagement. The addition of Cuebiq’s footfall attribution…

AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services

Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, recently announced a new hire. The new executive with extensive multichannel digital expertise, Tim Smith, has joined the company as General Manager, Digital Services. Tim is an accomplished executive and entrepreneur with more than 20 years of expertise in the digital marketing and advertising space. Speaking about Tim, Michael Iaccarino, CEO…

Tech Firm Uses Power Bi Embedded to Empower Businesses with Easy-To-Use Prescriptive Analytics

Technology firm River Logic offers an advanced analytics platform to help its customers optimize their businesses end to end through prescriptive analytics. To make its platform more usable across organizations, enhance visualization, and build customer trust, River Logic deployed Microsoft Power BI Embedded. The firm gained world-class visualizations without spending time on development, plus enhancing its platform boosted customer efficiency and ROI. Power of prescription Consider your typical commodity trader. She needs…

A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO expectations. Right now this pressure filled environment is all geared towards growth – but how can marketers balance their many responsibilities while also ensuring growth is quickly achieved and sustained? Stacking up responsibilities The introduction of GDPR earlier this year has had a profound impact on CMOs. In many instances, marketers have been handed responsibility over data interpretation, and have to also…

Interview with Eva Tsai, Chief Marketing Officer, Algolia

"Search will no longer be limited to a list of outcomes that are a result of entering a few key words. Search will become natural and human."Tell us about your role and journey into technology. What made you join Algolia?         After studying at MIT and spending the earlier part of my career in engineering, consulting and IT, I decided to take my work in a different direction and venture into the field of marketing. I have always been one to enjoy the journey, and you can often find me on the unbeaten path. While some…

Wall Street Warns Clients against Twitter Shares after Q2 Earnings Report

Twitter Loses One-Quarter of Their Share Value Within Two Days as Wall Street Worries About the User Growth of the Social Media Company Recently, Twitter posted lower-than-expected second quarter monthly-active-user (MAU) numbers. Despite the numbers, the bigger downfall was Twitter’s report for the third quarter, which showcased a decline of “mid-single-digit-millions” in the monthly users from the second quarter. Several Wall Street firms are warning clients about the decline in numbers by advising them to steer…

Fireside Chat with Randy Apuzzo

Randy Apuzzo talks about his journey in setting up The Zesty.io. Zesty.io: My Journey and Our Team Zesty.io is fast-forwarding the next generation of cloud-based web content management systems (WCMS) for marketers and developers of mid-market and enterprise organizations. With its 100 percent-native SaaS content management system (CMS), global brands like Sony Electronics, Rocket League, Astroglide and Hofbräuhaus are speeding, scaling and securing global distribution and website management of digital content. Founded…