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Interview with Eric Lam, Co-Founder and CEO, AspireIQ

"Brands can leverage our analytics dashboards to see the impact of each piece of content on different channels in real time."Tell us about your role and journey into technology. What made you start AspireIQ? I started my career in finance and got into technology after getting my MBA at Harvard. Afterwards, I joined Pocket Gems where I served as VP of Product and managed an organization of more than 60 people that generated $80 million in annual revenue. At Pocket Gems, I realized how difficult it is for products to be…

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play Instant. Clicking on the ‘Try Now’ button launches a short…

Shoclef Presents Live Shopping in the Global Marketplace

One-of-its-kind mobile shopping platform, Shoclef, launched its mobile shopping app earlier this year. After receiving a positive response and acquiring more than 80 million active users in Asia alone, the company launched a completely redesigned version making the app more user-friendly. So, what's Shoclef? It is a unique platform that brings together Buyers, Personal Shoppers, and Businesses. And the best part is that the app allows you to make money when you Go Live! Shoppers and Businesses earn money for every minute…

Data Storytelling: An Emerging BI Tech You Can’t Miss in 2019

Today, we dive into the most cutting-edge component of BI tech that data analysts are eyeing closely in 2019 — Data Storytelling Business Intelligence (BI) is slated to be a definitive area in the SaaS and analytics industry. The state of BI is observed to be fluid and dynamic, largely due to the disparity in the way various organizations define their IT goals and data modeling processes. According to the latest Forbes report, “organizations that are successful with analytics and BI apps define success in business…

Vydeo Launches Realtime Live Streaming Platform

Patent-Pending Live Streaming CDN for Sub-Second Delivery to Any User Vydeo Inc, a seed-funded, silicon valley startup launched its realtime live streaming platform with notable customers such as Talpa Media in Netherlands and Barry Switzer's Coaches Cabana in the US, to live stream multi-directional live video streams at less than 1 second latency. The quest for lowering the live video latency has resulted in innovations like CMAF (HLS and DASH), but the playlist-based nature of HLS provides quite a few obstacles to…

Top Digital Marketing Strategies for the Holidays

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas rapidly approaches, brands are knee-deep in holiday campaigns to drive sales and increase end of year revenue. Although sales are up overall, Black Friday’s in-store sales are down 9% from 2017 and brands are forced to be more creative with their advertisements and how they market to local customers using digital and mobile optimization. As a creature of habit (and…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Twilio Names David Parry-Jones Regional Vice President of EMEA Sales Twilio, the leading cloud communications platform, announced that David Parry-Jones has joined the company as the Regional Vice President of EMEA Sales Reporting to Twilio’s SVP of Sales, Marc…

Salesforce Optimizes Lightning Platform’s Tech Stack for Faster Application Development

There Are 250,000 Vacant Developer Jobs in the USA Alone. With an Upgraded Lightning Platform, Brands Can Leverage Existing Developer Talent and Build Apps Faster Salesforce continues its evolution by further optimizing its lightning platform for millions of JavaScript developers globally. The new programming model consists of reusable web components that allow software developers to quickly code with the tools they like. With this, brands can build applications even faster. Here are a few facts about the industry as…

Interview with Carolyn Corda, CMO, ADARA

"I like to identify a common goal and focus on that to unify people around outcomes that will advance the organization."Tell us about your role and how you got here. What inspired you to be part of ADARA? In my career, I’ve been fortunate to be at the very early stages of many innovations in marketing, data and travel. I’m a growth-driver by nature and typically drawn to projects that will really move the needle — helping companies tap undiscovered segments, capture a larger share of wallet, and create more meaningful…

Datix Debuts Unity Video Demos for Microsoft Dynamics 365, Salesforce and HubSpot

Enterprise software consulting firm Datix recently released three new video demos for its Unity integration solution. Unity is a pre-built application designed to seamlessly connect Epicor ERP with an array of CRM, eCommerce and Marketing Automation systems. The free demos are for Datix's Unity solutions for Microsoft Dynamics 365, Salesforce and HubSpot. Microsoft Dynamics 365 and Salesforce are top CRM vendors. Both are renowned for ease of use and innovative tools such as artificial intelligence. But as Datix CEO …

Prediction Series 2019: Six Trends Shaking up Customer Care in 2019

As 2018 comes to a close, it’s time to reflect upon this year’s Customer Care industry highlights, and to think about what’s expected to happen next year. To help you plan for 2019, we report on six major trends that are set to shake up the industry. New Messaging Channels The growth of business messaging platforms was part of our predictions last year. In 2019, we expect the use of messaging in Customer Care to increase even further. The growing number of customers using messenger platforms (1.5 billion on WhatsApp and…

AppOnboard Finalizes $30 Million in Funding This Year to Enable Every App and Game to Be On-Demand

AppOnboard, a mobile app demo and analytics platform for developers, announced it has now raised $30 Million in funding this year with $15 Million coming in its Series B from a group led by Breakaway Growth Fund, whose team includes Paul Heydon, seed investor in Supercell. Also participating in this oversubscribed round are new investors Tiller Partners & Rainier Partners, and existing investors Manta Ray Ventures, Runa Capital, Korea Investment Partners, Mirae Asset Management, MTGx, Troy Capital Partners, and 500…

Permission Data Announces Name Change and Rebrand to ‘AdQuire Media’

Leading Solutions Provider in the Digital Customer Acquisition Space Proudly Announces Formal Corporate Name Change and Rebrand to 'AdQuire Media Permission Data, a long-time leader in the customer acquisition marketing industry, is officially changing its name to AdQuire Media. The AdQuire Lead Ads platform has been used to scale opt-in email list and mobile messaging database growth for thousands of advertisers, brands and direct marketers. It is widely recognized as a top-performing solution among publishers and…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

Wakefern Chooses Nielsen Brandbank to Capture and Enrich E-Commerce Content in the US

Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen by Wakefern as its preferred content solution partner to capture and manage its private-label and national brand e-commerce and merchandising content. Nielsen Brandbank will focus on creating and managing product content for a variety of product categories, including private label and new items. As part of this role, Nielsen…

LivePerson Launches Maven, a Breakthrough Conversational AI That Replaces Traditional Websites and 800-Numbers

Turns contact center agents -- 1 in 57 Americans -- into bot creators and managers LivePerson, Inc., a leading provider of conversational commerce solutions, launched Maven, a conversational AI that enables brands to replace traditional websites and 800-numbers with personalized conversations over SMS, Facebook Messenger, WhatsApp, Google RCS Business Messaging, Amazon Alexa, and other popular messengers and voice assistants. Maven enables not only computer scientists, but also the millions of agents working in contact…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

5 Restaurant Marketing Hacks You Can Benefit From Today

Restaurants like to think that great food and ambiance are all that’s needed to sell their experience. However, getting that message across in the jungle of social media and online adverts can lead to a confused marketing and social approach. Follow these sensible, practical and accessible strategies to promote your eatery successfully: Location, Staff, Signature Dish The three things that will win any restaurant business are the keys to any good marketing. First, sell the location of the restaurant. Focus on local…

Interview with Guy Yalif, Co-Founder, CEO and Board Director, Intellimize

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

Interview with Álvaro Verdoy, CEO, Sales Layer

"Better integrations, faster setups, Machine Learning and AI — this distribution model can bring lots of benefits to your daily work."Tell us about your role and journey into technology. What made you join Sales Layer? I was a technology consultant for 10 years, and found the same problem in every company: managing thousands of images, descriptions, specifications… in a growing number of sales channels. How do you see SaaS landscape evolving with better automation and analytics platforms? Better integrations,…