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Vbrick Closes $20 Million in Funding To Fuel Rapid Global Expansion of Enterprise Video

For 2018, Vbrick was Recognized as Cisco’s Global Independent Software Vendor Ecosystem Partner of the Year Vbrick, the leading provider of enterprise video software, announced it has received $20 million in funding led by Morgan Stanley Expansion Capital, with participation from existing investors Acme Nova and Adams Capital. The funding will build upon the rapid adoption of Vbrick’s video platform into the enterprise market by accelerating the pace of innovation, growing sales and marketing, and fueling the company's…

Braze (Formerly Appboy) Urges Brands to Keep Shifting at Cannes Lions

Data Is the New Creative; Creatives Need to Shift or Be Shifted Remember when creatives didn't "do" data? You may have already seen this message about town at Cannes. With data quickly becoming king, Braze is urging marketers to think ahead of the curve and anticipate the future of marketing. There's no better time for this shift than at 2018 Cannes Lions Festival of Creativity. "Consumers are interacting with brands how they want when they want," said Marissa Aydlett, SVP Marketing at Braze (formerly Appboy).…

Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action

inRead AR by Teads Allows Users to Interact with the Brand in Augmented Reality Video Ads  Straight from Cannes Lions 2018, Teads has showcased the first public demo of its new inRead AR ad format. The leading Viewable Advertising Marketplace demonstrated the new Augmented Reality Video Ad format at the Cannes Lions Innovation festival via two demos created for Burger King and Ray Ban. Currently, inRead AR will be available through Teads Studio in the coming weeks and will enable brands to use the power of augmented…

Interview with Ted Dhanik, CEO and Co-Founder, engage:BDR

"Influencers are really creators, which is hugely valuable to a brand beyond just their reach."Tell us about your role and how you got here? What galvanized you towards the tech industry? I am the Co-Founder and CEO of engage:BDR, but my whole career has been in tech- I previously worked on the launch of the MySpace brand from inception, and at lowermybills.com. How do marketers benefit from engage:BDR? What made you launch IconicReach? engage:BDR has been around since 2009, and we've been building out innovative…

TechBytes with Jonathan Liew, Strategy Director, Fetch

Jonathan Liew Strategy Director, Fetch Most users dislike seeing ads on their mobile, and yet mobile advertising is set to represent more than 70% of the entire marketing ad spend in the US. As consumers continue to spend exponentially higher time on their mobiles, it's time to serve such consumers with better experiences, which positively influence business outcomes. To understand how marketers can better deliver meaningful mobile experiences, we spoke to Jonathan Liew, Strategy Director at Fetch.Tell us about your role…

Teckst Builds Integration with Microsoft Dynamics CRM Along with Companion App

Teckst Seamlessly Incorporates Two-Way Messaging into Dynamics Interface with Workflows for Sales and Customer Care Enterprise customer care and sales messaging platform provider Teckst has built a first-of-its-kind integration with leading CRM Microsoft Dynamics. Organizations using Dynamics for sales and/or customer support can now message with prospects and customers from within the Dynamics interface. Integrations can be completed within one to three business days, depending on the complexity of the customer’s CRM…

Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced the full release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns. This announcement marks the end of an 18-month closed beta period during which CAV was available to a select number of marketers,…

Mobify Names David Ogidi Director of EMEA Sales

Mobify, a World Leader in Progressive Web Apps for Ecommerce, Accelerates to Help Retailers and Brands Improve Customer Experience, Drive Mobile Revenue Mobify, the world leader in Progressive Web Apps (PWAs) for ecommerce, is accelerating its operations across Europe, the Middle East, and Africa with the appointment of David Ogidi as Director of EMEA Sales. Ogidi brings more than two decades of experience establishing and expanding leading digital experience, SaaS, and enterprise software companies through highly…

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

"Location has ceased to play any role for SaaS tools and their clients. If you become the best at what you do, you will succeed in any market."Tell us about your role at Scalarr and how you got here? What made you start a company to fight fraud in mobile marketing?    I am proud to be a founder and CEO of such a great company. Scalarr was started two years ago, in 2016, with the idea to develop the efficient and highly accurate tool to detect the mobile app-install ad fraud. At that very moment, I was running the…

Interview with Shereta Williams, President, Videa

"The television industry's hesitation is because there hasn’t been a technology evolution like this in over five decades."Tell us about your role at Videa and how you got there? I started my career in the financial industry and that taught me how to value companies and investments in any industry. I then joined a strategic investments group at Cox during the first Internet run-up. It was here that I was provided direct exposure to all divisions of the company as I helped the executive team understand how the internet…

Interview with Stephen Wakeling, Founder and CEO, Phobio

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your role at Phobio and how you got here. What galvanized you to start the company? As a founding CEO of a boot-strapped, high-growth company, my role has continually evolved on what seems like a daily basis. Over the last decade so much has happened that got me here today, though, I think it could be broken down into two primary phases – starting it and running it.…

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust. OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…

LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism

Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based Marketing Today at the Skift Tech Forum, LiveRamp announced a partnership with ADARA, the world's richest travel data co-op, to deliver people-based marketing solutions across the travel and tourism industries for more efficient targeting, measurement, and personalization. Through this exclusive partnership, travel marketers, digital marketers, and media agencies will be able to market more effectively and…

Altify Introduces Augmented Intelligence for Guided Account Planning and Sales Acceleration

New Altify Summer ‘18 Release Coaches Sales Teams, Provides GDPR Compliant Data Export, Enhances Salesforce Quip Collaboration Altify, the pioneer in digital sales transformation software for businesses worldwide, announces its Summer 2018 product release. The new version of Altify’s flagship platform features the introduction of augmented intelligence into account planning, delivering best practice sales coaching directly into the application to help sales teams more effectively add value and find new potential…

Interview with Gregor Isbister, CEO, Blis

"The main challenge in using location data to inform campaigns has been the amount of fraudulent information and holes in the data provided."Tell us about your role and how you got here. What inspired you to be part of a Location Data company? Blis emerged from my senior thesis at university, where I identified a market opportunity to use mobile, wireless technology, and location intelligence as a way of accurately targeting audiences for digital advertisers. I have designed and engineered intelligent demand-side and data…

Interview with Ziv Elul, CEO, Fyber

"Demand still far outweighs supply when it comes to video inventory."Tell us about your role and how you got here? What galvanized you to start an adtech company? If you had asked me in my 20's where I see myself, I would have probably answered in the military. After the mandatory three year service in the Israeli military, I stayed on as an officer. As part of my service, I started my Executive MBA studies in the Hebrew University in Jerusalem. Offer Yehudai, a long-time friend, helped me with a project for a class I…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Top 10 Takeaways From The Mary Meeker 2018 Internet Trends Report

Some of the Biggest Themes in The Internet Trends Report This Year Include Privacy, Ecommerce, China, And Work China will soon overtake the US (in terms of technology and its consumption), Ecommerce is at an all-time high, cryptocurrency has exploded, having quadrupled since Jan 2017, and yes, artificial intelligence is proving to be more important to human history than fire. That’s the much-awaited Mary Meeker 2018 Internet Trends Report in a nutshell. Of course, the 294-slide report, presented by the Kleiner…

Interview with Lyle Stevens, Co-founder and CEO, Mavrck

"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable."Tell us about your journey into martech and how you started Mavrck? Prior to Mavrck, I actually worked in the aerospace and defense industry as a cybersecurity product manager. One of the initiatives I worked on was building and deploying an enterprise social network to help employees securely collaborate with each other, so they wouldn’t use LinkedIn or Facebook and increase their exposure to social…

Interview with Ilan Kasan, CEO and Co-Founder, Exceed.ai

"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value opportunities."Tell us about your role at Exceed.ai and how you got here. What galvanized you to co-start an AI-driven technology company for marketing and sales? While I am the CEO at Exceed.ai, Yaron Ismah-Moshe, my co-founder, and I run the company. All major decisions are taken jointly. I am responsible for marketing and sales and Yaron is responsible for the product and R&D. We both…