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IDLife Launches VERB’s Interactive Video CRM Platform in the U.S.

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced today that IDLife, a health and wellness company focused on customized nutrition products, has launched their new white-labeled VERB mobile sales application in the U.S. market. IDLife is a health and wellness company that is revolutionizing the industry with customized nutrition. Their name stands for Individually Designed Life and was founded on the principle that no two people are…

Nordic Enterprises Focus on Innovation and Improving Customer Experience

ISG Provider Lens report finds companies in the region turning to digital business services providers for help with analytics, artificial intelligence and other technologies Enterprises in the Nordic countries are focused on improving customer experience and enhancing innovation, and they are turning to digital business service providers to achieve their goals, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The 2019-2020 ISG Provider Lens™…

MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez

Seasoned Finance & Media Executive Joins from Penguin Random House MediaMath, acclaimed independent advertising technology company for leading brands, announced that Milena Alberti-Perez has joined the company as chief financial officer. Alberti-Perez joined MediaMath on January 21 and will be based in New York reporting to president, Konrad Gerszke. "We are delighted to welcome Milena to the MediaMath team. Her deep financial expertise and experience leading large teams in a mature, global organization, coupled…

IMGN Media Names Noah Mallin as Chief Brand Strategist

Newly Created Role Reflects Growing Brand Demand for Gen Z Strategy and Content IMGN Media, the leading media company at the crossroads of Gen Z culture and content, announced Noah Mallin as Chief Brand Strategist. This newly created role reflects IMGN Media’s rapid growth as the go-to company for brands looking to engage with Gen Z audiences. With 10 channels across visual mobile-first platforms like Instagram, Snapchat and TikTok, IMGN Media brings brands to the center of internet culture with highly engaging original…

ThetaRay Acclaimed by Frost & Sullivan for its AI-powered Advanced Analytics Platform

ThetaRay's solution can spot suspicious behavior within large, complex datasets; accurately detect Unknown Unknowns; and reduce costly false positives Based on its recent analysis of the European Artificial Intelligence (AI)-based Big Data analytics market, Frost & Sullivan recognizes Israel-based ThetaRay with the 2019 European Enabling Technology Leadership Award for its advanced analytics platform and self-learning, Artificial Intuition-based solutions. The platform can detect suspicious behavior, emerging risks…

Altura Partners With RingCentral to Bring Industry-Leading Cloud Communications and Contact Center Solutions to US Enterprises

Altura, a leading provider of unified communications and network solutions, announced it has joined RingCentral’s award-winning channel partner program. Altura will bring RingCentral’s cloud communications and contact center solutions to US enterprises across multiple sectors, including healthcare, government, and education. Altura works with midmarket and enterprise businesses including local, state and federal government, as well as healthcare and education institutions across the US. Altura will partner with…

Rise of Streaming and Death of the Cookie Top of Mind for Digital Media

New IAS Report Checks Pulse of Ad Industry Privacy concerns, the impending death of the cookie and the explosion in streaming TV are at the top of marketers' agendas this year, according to a new report from Integral Ad Science (IAS), the global market leader in digital ad verification. The company’s annual Industry Pulse Report homes in on the issues and challenges that US digital media professionals are focused on for 2020. Based on a survey of over 400 industry insiders, IAS found that hot topics such as Connected TV,…

Talon Appoints Imran Elahi as Head of Digital

Talon Outdoor, the independent Out of Home media specialist, has announced that Imran Elahi has been appointed to the newly created role of Head of Digital. Elahi is charged with driving digital OOH innovation alongside Talon's Strategy and Transformation teams. Elahi has more than 10 years of experience in digital marketing and AdTech, including roles as Sales and Commercial Lead at UserTribe and Criteo, and as a Digital Consultant at Accenture Interactive where he helped to guide major UK businesses through…

Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada’s New Survey

Portada's Survey "What Brand Marketers Need From Martech in 2020", Has Found That Advertising Technologies for Audiovisual Media (Addressable TV, Video, Digital Audio and Display, and Programmatic) Are the Main Investments Items for Brand Marketing in 2020 Portada has conducted a poll to explore in which martech areas marketers plan to invest more in 2020. The survey "What Brand Marketers Need from MarTech in 2020" sheds light on the structure of the growth of MarTech expenditures. Based on a poll of 100 brand marketers…

AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements DMI, SmartBrief, AcuityAds, Cubic Corporation, and Mobiquity Technologies. DMI Marketing Announces New Identity DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand. As part of its rebranding efforts, the Company’s name will change from DMI Marketing to a shortened version, DMI. Out of Home Advertising Association of…

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…

Arrivalist Announces New Hires

Arrivalist, the leading location intelligence platform in the Travel industry, has expanded its Western US team, announcing two new senior level hires. Nevo Waintraub has been hired as Senior Director, Business Development and Brooke Burnham has been hired as Senior Account Director and. Burnham and Waintraub will be expanding Arrivalist’s position in the DMO and airport industries. The Arrivalist team continues to grow with two new recent additions Cree Lawson, Founder and CEO, said, “We’re excited to welcome Nevo and…

Acxiom Announces New Global Identity Solutions Portfolio to Help Marketers Improve Experiences Everywhere

Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global identity solutions portfolio that allows a holistic view of multiple customer identities to improve customer insight and deliver exceptional experiences. “Acxiom has built its identity expertise over five decades and has established itself as a leader in identity solutions” Acxiom…

Tubi to Launch in Mexico With Strategic Partner TV Azteca

World’s Largest Free AD-Supported Video on Demand (AVOD) Service Enters Deal to Launch a Localized Spanish-Language App This Year With One of the Largest Media Companies Tubi, the world’s largest free ad-supported video on demand (AVOD) service, announced it will expand its service into Mexico later this year in collaboration with TV Azteca, one of the two largest producers of Spanish-language television programming in the world. As part of the deal, TV Azteca will offer advertising sales for Tubi in Mexico and promote…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement. “Marketers have an opportunity to better connect with consumers by shifting focus beyond the traditional purchasing journey and addressing individual…

Out of Home Advertising Association of America Launches Biweekly News Service

OOH Smartbrief to Cover out of Home Advertising News, Best Practices and Top Campaigns On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. “In an age of ever-increasing media fragmentation, OOH advertising is more relevant and powerful than ever because it reaches people wherever they consume media” OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry…

TV Adtech Company 605 Earns Third-Party SOC 3 Security Certification Compliance

605, a next-generation TV Adtech company for measurement and analytics, announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Featuring an easy-to-use mobile interface, Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes. An independent SOC 3 audit and review performed by KPMG LLP determined that the Company met “trust services principles” established…

RhythmOne Appoints Kumaran Sambandam to VP of International Demand Partnerships

RhythmOne LLC, a Tremor International company, announced the appointment of Kumaran Sambandam to the position of Vice President of International Demand Partnerships. In his new role, Sambandam will oversee the programmatic growth of the RhythmOne Supply Side Platform (SSP), leading the programmatic demand team for the international side of the business and will focus primarily on expanding the international market. 2020 AdTech Predictions from the Industry Leaders Sambandam has spent more than 12 years working in…

Zynga’s Head of User Acquisition Joins ConsumerAcquisition.com

Zynga's John Choi is joining Consumer Acquisition to drive world-class user acquisition strategy for gaming and mobile apps at the company. ConsumerAcquisition.com announced John Choi as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will be speaking at the annual Mobile Growth…