TechBytes with Mark Ballard, VP, Research, Merkle

Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are looking to grow their presence online. Pushing past the initial rush of vanity metrics, firms are now seeking more from their paid social media engagements. We spoke to Mark Ballard, VP, Research, Merkle, to understand how the social media advertising landscape is evolving.Tell us about your role at Merkle and the team/technology you handle. As Vice President of Research at Merkle, I oversee our…

Daktronics Deploys New Generation of Narrow Pixel Pitch Product Line

Designed and Engineered with AV Integrators in Mind Daktronics of Brookings, South Dakota, has launched a new generation of the company’s narrow pixel pitch product line including pixel pitches of 1.2, 1.5, 1.9 and 2.5 millimeters. As AV integrators are increasingly adopting LED video technology as a viable alternative to LCD technology, this product line brings an easy installation option to the market. Also Read: Revcontent Recognized with “Best Overall AdTech Solution” Award “To capture a larger share of the…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of identity management solutions, and LiveRamp, an Acxiom company and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web. This partnership solidifies Drawbridge as one of LiveRamp’s preferred partners for probabilistic identity to extend and enhance the extent…

Paradigm Shift: CRM’s $40 Billion/Year Industry Enters E-Commerce Arena

ReadyCloud, a cross-channel e-commerce CRM solution, has just dropped a brand-new report. It gives readers the complete scoop on the biggest paradigm shift in software in years, as the $40 billion/year CRM industry enters e-commerce territory. “The CRM industry has one of the highest adoption rates in software, measured at 24% on the bottom and as much as 90% at the top, with modern CRM solutions gaining the most traction. As this software shifts focus to the $4 trillion/year ecommerce industry, the sky’s the limit,”…

Zype Wins Stevie Award for Excellence in Customer Service

Zype's Customer Success Department Recognized with Bronze International Business Award Zype, the video content management and distribution infrastructure company, was named the winner of a Bronze Stevie Award by the International Business Awards in the Customer Service Department of the Year category. "Customers are at the core of everything we do, so we are proud to receive this award for providing excellent customer service," said Ed Laczynski, CEO at Zype. "One of our strong differentiators as a company is the high…

TechBytes with Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM

Chris Zaloumis Senior Director, Enterprise Video Offerings, IBM Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM.Tell us about your role at IBM and the team and technology that you handle. I am the Senior Director of Enterprise Video Offerings at IBM, where I lead a team of product managers and strategic technology…

Digital Marketing Leaders Summit Singapore 2018 – Less than 4 Weeks to Go

PR Newswire Is the Official News Release Distribution Partner of Digital Marketing Leaders Summit Singapore 2018 The Digital Marketing Leaders Summit 2018 is now under 4 weeks away, taking place on September 12 & 13, at the spectacular Marina Bay Sands! Over the past two years, this summit has experienced global success, in Sydney, Singapore and Boston. The 2018 Singapore summit will be returning with 25+ digital marketing leaders across industries. After attending this 2-day event, attendees will see what's…

Translations.com and Contentful Announce End-to-End Solution to Empower Enterprise Marketers With Faster Creation of Global Content

Integration Gives Joint Customers a Competitive Edge in Launching and Maintaining Multilingual Digital Content Translations.com, the technology division of TransPerfect, the world's largest provider of language and technology solutions for global business, announced the launch of GlobalLink Connect for Contentful—the first comprehensive translation solution available from within the Contentful user interface. Contentful brings agility to the enterprise realm with a modern content infrastructure and a microservices…

Using B2C Tactics to Achieve B2B Ecommerce Success

On Monday, July 17 (or Prime Day, depending on who you ask) Amazon’s stock hit a new all-time high, making Jeff Bezos the richest man in the world worth more than $150 billion. This is certainly significant, but not entirely surprising given B2C ecommerce’s massive growth; in 2017, online retail sales worldwide reached $2.3 trillion, a nearly 25% increase over the previous year. Less celebrated, but no less noteworthy, is the even more rampant growth of B2B ecommerce. While B2C ecommerce sales closed 2017 at $2.3 trillion…

Luminos Labs Earns Partner Specialization for Episerver CMS, Digital Commerce and Digital Experience Cloud

With Proven Capabilities of Implementation and Customer Satisfaction, Luminos Labs Has Met All Requirements for New Specialization Program Luminos Labs, a digital commerce solution partner, announced it has been awarded an elite Specialization classification for Episerver CMS, Digital Commerce, and Digital Experience Cloud enhancing its visibility and viability among Episerver's partner network. To become specialized, Luminos Labs met strict, verified requirements including having a minimum of three Episerver CMS,…

OneTrust Expands in Australia and New Zealand with New Melbourne Office and Integrated ANZ Privacy Laws into Industry Leading Privacy…

Expansion Includes New Office, Local Data Centres and Updated Product Offerings to Meet New and Amended Australia and New Zealand Privacy Laws OneTrust, the global leader in privacy management and marketing compliance announced its expansion in Australia and New Zealand. OneTrust is the most widely-used privacy management and marketing compliance software with 1,500 customers, including 200 of the Global 2,000, 500 employees and six global offices across Atlanta, London, Munich, Bangalore, Hong Kong and Melbourne.…

Internet Marketing Agency, fishbat, Shares the Benefits of a Comprehensive Ad Campaign

In order to help businesses continue to tackle growth and expansion from multiple angles, internet marketing agency fishbat shares the benefits of a comprehensive ad campaign. When marketing a business, it can be tempting to look for the highest return on your investment and call it a day. However, in order to maximize growth, it's important to diversify a company's approach to advertising on multiple different digital platforms. Discussed below are several key services to consider when building out an ad campaign.…

OneTrust Launches PrivacyTECH – The Leading Event for Privacy Technology

Register Today for OneTrust PrivacyTECH, 8-10 October in London OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers opened registration for its global user conference, PrivacyTECH 2018 taking place 8-10 October at Hotel Novotel London West. PrivacyTECH will bring together 500+ industry leaders annually to breakdown the latest technology innovations driving global privacy compliance. OneTrust PrivacyTECH is the largest industry user conference focused on technology for privacy…

Influencer Marketing… But Not as You Know It

It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long as you’ve properly screened your influencers, understand their content and have previous data insights, then you can even predict the results that they will drive. But  what about brands whose product are not as exciting, they’re a necessity and don’t get people interested very easily. You can’t just have an influencer posed next to a bottle of your latest toothpaste or pen and expect the sales to start…

Interview with Claudio Franco, Global CMO, Gympass

"Data never lies and can unlock so much potential, but it is very much a language that must be learned."Tell us about your role and journey into technology. What made you join Gympass? Ever since I was a kid, I’ve always been passionate about technology. My teenage passion for repairing PCs and developing websites drove me to study Computer and Electronic Engineering. After school, I joined a management consultancy firm for five years and eventually landed as Head of New Business for an Israeli venture backed by Accel…

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses,  announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States. For the past five…

Cloud-based CRM Solutions Will Increase Your Sales and Offer a Seamless Customer Experience

Frost & Sullivan Highlights That Cloud-Based CRM Solutions Enable Organizations to Deliver a Truly Personal Purchase Experience to Customers Over the last five years, the percentage of salespeople achieving their sales targets had dropped from 63% to 53%. On the other hand, almost 74% of the salespeople in companies that employed a sales-enablement charter made their quota. In a highly dynamic business environment where customers access information through multiple touch points, it is critical for salespersons to…

Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data

Research Shows Just 30% of Organisations Use Analytics to Improve Their Data Insight Experian has launched a new analytics solution in the UK to help organisations make fast, reliable decisions with deeper insight than ever before. Experian Ascend Analytics on Demand is an integrated data and analytics platform which offers cutting-edge insights to businesses of all sizes. The UK launch follows a successful introduction in North America. Ascend allows Experian’s clients to access a full range of Experian’s anonymised…

Lucidity Announces $5 Million Strategic Funding Round

3Rodeo, CoinUs, Cypher Group, Pithia, and YouBi Capital Back First-To-Market Blockchain Solution for Transparency in Digital Advertising Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, announced the close of their strategic funding round, with over $5 million in total participation from a group comprising: 3Rodeo, CoinUs, Cypher Group, YouBi Capital, and Pithia, a venture capital firm part of the RChain ecosystem. With this investment, Lucidity will expand its team and continue…