Interview with Jim Eustace, CEO at Get Smart Content
Jim Eustace CEO at Get Smart Content "The first step is to make sure you can tell the difference between …
WHOSAY Launches Platform That Matches Brands to Influencers
Marketers Can Produce Custom Reports Using WHOSAY’s Match Platform To Uncover Talent Who Have Fans That Also Like Certain Brands …
Interview with Ran Milo, VP Marketing at Bidalgo
Ran Milo VP Marketing at Bidalgo "Marketing executives need to understand what functions can be handled by AI-enabled computers and …
Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy
In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with …
Interview with Doug Bewsher, CEO at Leadspace
Doug Bewsher CEO at Leadspace "I think that the change in user interactions is going to fundamentally change our way …
Interview with Gareth Davies, Founder & CEO at Adbrain
Gareth DaviesFounder & CEO at Adbrain "AI has the power to create immense value out of both structured and dark …
Interview with Clint Oram, Co-founder and CMO at SugarCRM
Clint Oram Co-founder and CMO at SugarCRM "If the CRM doesn’t provide an easy user experience that makes their job …
Is Whitelisting a Win-Win for Brands and Influencers?
Social media is a primary gateway between a brand and its audience. Many times the point of contact between a …
Interview with Matthew Myers, Founder and CEO at Tidal Labs
Matthew Myers Founder and CEO at Tidal Labs "Influencer marketing is also similar to the slow-then-sudden growth of e-commerce." On …
Interview with Jason Hemingway, Chief Marketing Officer at Thunderhead
Jason Hemingway CMO at Thunderhead "Audiences for both B2C and B2B brands are bored of being marketed at." On Marketing …
The Importance of Data Analytics in Marketing Strategies
We are producing more data than ever before. Every credit card transaction we make, each GPS pinpoint taken by your …
ABM TechBytes with Sam Smith, VP Product at Sigstr
Sigstr, a cloud platform for employee email personalization, unveiled an Account-Based Marketing (ABM) functionality for marketers to tap into employee …
“AI or ABM may point to new leads, but it’s on us marketers to deliver a meaningful experience”
Daniel Incandela CMO at Return Path "AI or ABM may point to new leads, but it’s on us marketers to …
Interview with James McDermott, CEO and Co-Founder at Lytics
James McDermott CEO and Co-Founder at Lytics "Today’s best tech companies have realized that customers want you to lead the …
Interview with Nicole Amsler, VP, Marketing at Cloudinary
Nicole Amsler VP, Marketing at Cloudinary "A DAM solution should be the foundation for orchestrating unique customer experiences across various …
Interview with Mike Colombo, Chief Marketing Officer at Cloudwords
Mike Colombo Chief Marketing Officer at Cloudwords "The speed and accuracy of machine learning applications will impact any process that …
Interview with Pini Yakuel, Founder & CEO at Optimove
Pini Yakuel Founder & CEO at Optimove "A lot of marketing automation companies claim to have AI abilities, but very …
Tech Bytes with Scott Swanson, CEO of Aki Technologies
Modern customers act differently across various digital channels. 2016 was the year of the mobile, and 2017 is most likely to …
Interview with Venkat Viswanathan, Chairman at LatentView
Venkat Viswanathan Chairman at LatentView "I completely believe in team work and a people-driven culture. As a company, we have …
Social Media TechBytes with Nik Pai, CoFounder of LiftMetrix, a HootSuite Company
Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best …