MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalization technology stack, announced a partnership to help …
Interview with Ben Harris, CEO, Decibel Insight
"This decade will be seen as the rise of the impatient customer. The power is finally in the hands of …
SpotX and fuboTV Join Forces for Programmatic Monetization of OTT Content
fuboTV Would Leverage SpotX’s Robust Monetization Capabilities for OTT Content, Massive Scale, and Deep Agency Relationships Throughout 2018 Barely weeks …
Eight Ways AI Will Be Used In Marketing In 2018
In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes …
Top Mobile Marketing Trends and Influencers to Watch for 2018
Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are …
“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018
In Part Seven of Our Predictions Series 2018, We Explore How the ‘Butterfly Effect’ Is Going to Disrupt the Martech …
Programmatic Clean-Up on Brand Safety: It’s Just a Conscious Process
Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by …
Roku Introduces New Ad Insights Suite to Better Quantify OTT Advertising Results
Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement Roku, Inc announced further advancements in over-the-top …
Taboola Announces Global Self Service Business Has a Run Rate of Nearly $100 Million in Its First Year
Taboola’s Self Service Platform Enables Thousands of Businesses to Be Discovered by Millions of Consumers Taboola, the leading discovery platform, …
Predictions Series 2018: Think of Tech (Not Necessarily AI) to Influence, Empathize, Connect, and Listen at Scale
Joe Hyland, CMO at ON24, On What 2018 Holds For The Martech Community In the age of rapid tech disruptions, …
Interview with Chalva Tchkotoua, CMO, etouches
"There are challenges that come with social media marketing. How do you capture all the data from these channels? How …
MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow
Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting–Edge Insights, Events, Content, and Product Updates The one thing everybody forgets about Gartner's hype cycle, even in martech (and marketing in general!) https://t.co/evEUwPjOdG #MarTech pic.twitter.com/v8rHPaThSK …
TechBytes with Omar Abdala, Chief Scientist, Lotame
Omar Abdala Chief Scientist, Lotame We are witnessing a phenomenal change in the way CMOs work with data now. Almost …
Interview with Nick Peart, Chief Marketing Officer, Cloud IQ
"Let the machine do the heavy lifting, looking for patterns and understanding the data. Then once you have this data …
Facebook News Feed Update: Will the Revamp Add to your ‘Price of Opportunity’?
Person-To-Person Interactions Are More Valuable That Person-To-Post Interactions; Latest Facebook News Feed Update Aims to Increase Relevant Content Engagement Last …
3 Innovations Driving Out-of-Home in 2018
In 2017, it was for the seventh year in a row out-of-home (OOH) advertising has seen growth. It’s time to …
Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Retailers to Deliver Personalized Customer Experiences
Partners Working to Bridge the ‘Omnichannel Gap’ and Deliver a Richer, More Valuable Experience to Every Customer in Real Time …
Interview with Paige Leidig, CMO, NetBase Solutions
"The biggest growing challenge CMOs in my industry will face in 2018 is the continued explosion of consumer data from …
Interview with Ben Lamm, Founder & CEO, Conversable
"CMOs should partner with a solutions provider who has the insight and data on what works and what doesn’t for …
TechBytes with Kathy Menis, SVP of Marketing – Signal
Kathy Menis SVP, Marketing, Signal Customer Identity is a facet of martech that has seen a lot of action in …