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Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App Performance and Competition

Now with 5 New Marketing Metrics - Including Click Through Rate, Cost per Click and Distribution of Fraud Types Adjust, the global mobile measurement and fraud prevention leader, announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available.…

Talkdesk Launches Cloud Contact Center Future At Opentalk18

AI-Infused Talkdesk iQ Showcased for the First Time at the Customer Experience Event of the Year Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced its $10 million Talkdesk…

Interview with Sara Larsen, Chief Marketing Officer, Brightcove

"The most successful marketers are those that are optimizing their video strategies to adapt to the multiple different ways that people consume content today and leveraging video insights for long-term success."Tell us about your role at Brightcove and the team you handle. I’m passionate about the power of video. My role at Brightcove is to bring this passion to life through our marketing and communications strategies, and share how video can move businesses in meaningful ways, whether that’s in broadcasting or…

The Values and Motivations Driving Today’s Voice-Activated Shoppers

Today’s consumers want new ways to shop, and that includes telling their smart speakers to order their next gallon of milk. Smart speaker adoption will more than double over the next four years. Eleven percent of US online adults are now using smart speakers for ordering and reordering products such as groceries and clothing. And several more are using smart speakers for services such as transportation and meal delivery. Voice assistants will become an even more dominant mode of consumer interaction three years from now,…

Interview with Ori Faran, Chief Executive Officer, CallVU

"People, especially the younger ones, are finding it easy to give up some of their privacy if it gets them some kind of financial benefit."Tell us about your role and journey into technology. What galvanized you to join CallVU? I spent the first years of my career designing and building advanced software solutions for the contact center. But I always felt that something was missing and that the interface between customers and organizations cannot be restricted to a phone call, a web page or even an app. I founded CallVU…

Amazon’s Prime Day has Changed the Future of Retail

When you think of modern-day retail, you think of Amazon. Its simple and efficient consumer buying experience has propelled it to leadership within the retail space. This retail domination has resulted in its increased influence in changing consumer buying behavior. A perfect example of this influence is Amazon’s Prime Day. Despite the technical difficulties that occurred on the day, consumers still flocked to Amazon to bag those mid-summer sale bargains. Bargains they didn’t even know that they wanted — or needed for that…

Interview with Jean Belanger, Co-Founder and Chief Executive Officer, Cerebri AI

"How can brands become proactive? Firstly, we need to stop treating customers as transactions and begin to respect their journey with us as their vendor."Tell us about your role and journey into technology. What inspired you to establish Cerebri AI? Cerebri AI is my fourth startup in total. My last company, which we sold in 2015, was a data-science company focused on bringing operations research to the supply chain of the largest retailers and distributors in the world. We built state-of-the-art models to optimize the…

Splio Acquires Gowento to Strengthen Its Marketing Automation Eco-System

Splio’s Acquisition Is Driven by Its Deep Understanding of WeChat and the Rising Era of Shrinking Mobile Moments. In what looks like a critical strategic move, Splio has acquired Gowento to prepare its platform for the future of mobile commerce. While USA and China see the heavy adoption of mobile wallets, the European markets are vastly untapped. Hence, Splio intends to open a wide channel between consumers and brands to achieve long-lasting customer loyalty. Splio’s vision is based on three strong factors: The Era of…

Interview with Charles Manning, Chief Executive Officer, Kochava

"The problems our industry faces are largely caused by its focus and structure, such as centralization and last-click attribution, which is a poor way to measure the efficacy of advertising."Tell us about your role and journey into technology. What were your thoughts behind initiating Kochava? Kochava was born out of a consulting service that built custom apps for brands and entrepreneurs. This was just as smartphones were taking off and the business was growing along with the demand for apps. When one of our clients…

Pyze Launches Next Generation Cross Channel Analytics & Marketing Automation Solution

Pyze Introduces Role Based Custom Dashboards, Integrated Cross Platform Analytics, and Trigger Based Marketing Campaigns Pyze, the leading AI driven cross-platform analytics and engagement platform, announced the general availability of its latest Growth Intelligence Platform release featuring the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a powerful new user interface. Driven by customer demand, Pyze designed the new UI to accelerate…

Overwolf Raises $16 Million in Series B Funding Led by Intel Capital, With Participation From Liberty Technology Venture Fund, and Marker

Overwolf, a Profitable Open Platform for Game Apps and Services, Will Use the New Funds to Accelerate the Growth of the Overwolf Developer Ecosystem Overwolf announced a $16 Million round of funding led by Intel Capital, with additional investments from Liberty Technology Venture Capital as well as existing investors. Overwolf is building an open platform of game apps and in-game services, with over 10 million monthly active players across mobile and desktop. Overwolf's mission is to generate value for every gamer in…

Why In-App Programmatic Video Advertising is the Hottest Trend

Needless to say, mobile video consumption is flourishing rapidly and that too in-app, as compared to mobile web in the past. This is catching marketers’ attention in a mobile-centric world where their core focus is on generating higher Return on Ad Spend (ROAS). Tremendous in-app video consumption on mobile devices, non-intrusive ad user experience, and precise targeting with adherence to the highest quality media metrics are few of the reasons making marketers think of only one solution and that is — programmatic…

Interview with Michael Connolly, Co Founder and Chief Executive Officer, Sonobi

"Our primary focus is how to best understand who a user is and then to predict their location on the internet over a given period of time."Tell us about your role and journey into technology. What made you start Sonobi? Sonobi was started out of the necessity to make us better publishers. Using technology to get more yield out of inventory is where the idea for Sonobi started. It has evolved into a people-based marketing platform but the origins were solving a problem for ourselves. As a serial entrepreneur, what are…

Interview with Bhaskar Roy, Head of Growth, Workato

"I find it useful to always ask: What are the key things that we need as a team to do our jobs 2x better and faster? Then we can identify the tech that could help us achieve that."Tell us about your role at Workato and the team you handle? I’m the VP of Growth at Workato. The team I oversee is mostly marketing — from product to content — but it also includes our sales development team. What was the biggest attraction for you at Dreamforce 2018? Personally, I’m a big fan of the expo floor. I loved walking around and…

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world. Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages As marketers, it is important to put a…

Facebook Launches a New API for Marketers to Understand Ad-Failure

The API Enables Marketers to Understand Ad-Failure Causes Helping to Quickly Fix Defective Commercials and Re-Launch Them The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and…

Future Chooses Selligent Marketing Cloud to Strengthen Customer Engagement

Selligent Marketing Cloud, the B2C Marketing Automation company, announced Future plc as a client. Future is a global multi-platform media company, creating over 200 print publications, apps, websites and events, in fields such as video games, technology, film, music and home. Selligent Marketing Cloud will enable Future to consolidate multiple data sources to create a 360-degree profile of its customers. The brand attracts about 57 million cross-platform visits each month, with 250,000 digital subscribers worldwide. Future…

Interview with Louis-David Mangin, CEO and Co-Founder, Confiant

"Our efficacy at detecting and protecting from malicious ads better than others has always been the main driver of our growth." Tell us about your role and journey into technology. What made you start Confiant? Meeting Jerome Dangu, the Co-Founder and CTO of Confiant. His in-depth knowledge of digital security was very compelling. As I started researching and learning more about the digital ad ecosystem, it became abundantly clear that this was a problem that needed a real solution. Every platform and publisher I spoke…

Gimme Named Best B2B Startup in Atlanta

Company Recognized for Achieving Significant Milestones & Being a Disruptive Innovator in Vending and Unattended Retail Gimme, maker of innovative unattended retail technology that provides executives with sales, cash, inventory and service data, took home the title of 2018 Best B2B Startup in Atlanta during the second annual Atlanta Startup Awards last week. The award ceremony aims to recognize Atlanta's most successful rising tech companies, startup pioneers and disruptive innovators, and is jointly comprised by…

Interview with Michael Benedek, President and CEO, Datonics

"The consumer comes first — this is a concept that we incorporate in everything we do and something that all members of our ecosystem should follow."Tell us about your role and journey into technology. What galvanized you to join Datonics? As President and CEO of Datonics, a subsidiary of the AlmondNet Group of companies, I head the company’s business of providing high-quality, high-performing data to marketers while helping data-providing partners maximize returns from their data. I helped establish Datonics over seven…