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Resulticks Holiday Retail Report: Three out of Five Shoppers Check Prices Online While Shopping In-Store

Study commissioned by real-time omnichannel marketing automation leader reinforces importance of omnichannel shopping experience driven by personalization and convenience Resulticks, the world's fastest growing real-time conversation marketing solutions provider, released an insightful research report titled "Evolving the Customer Experience", analyzing U.S. consumer holiday shopping behaviors across brick-and-mortar and online retailers. Despite the focus in recent years on online shopping, the report reinforces the…

Vivint Solar Chooses InMoment to Light the Way Through the Customer Journey

Leading full-service residential solar provider collaborates with leading experience intelligence provider to move beyond DIY surveys Vivint Solar, a leading, full-service residential solar company, has chosen InMoment, the leading provider of experience intelligence (XI), as its primary technology platform to expand its Voice of Customer (VoC) program. Vivint Solar customers must go through an important process to begin operating their homes with solar power; alongside this customer journey, InMoment offers the company…

Phunware Launches Landmark Routing Functionality to Location Based Services

Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the addition of landmark routing capabilities to its Location Based Services, allowing apps to display navigation instructions in a more user-friendly manner. Elements of map data such as waypoints and Points of Interests (POIs) are now configured as landmarks which enable directions to be provided with visual landmarks. For example, directions will display “Turn…

NETCONOMY and Productsup Announce Partnership to Provide End-To-End Omnichannel Solution to Their Customers

This partnership enables brands and retailers to enhance their omnichannel experiences and provide a frictionless customer journey NETCONOMY, premier innovation partner for customer experience, and Productsup, leader in ecommerce data integration, announced they have entered a strategic partnership that enables their customers to create seamless, personalized and inspiring customer journeys across all touchpoints. Marketing Technology News: IEEE Computer Society’s Top 12 Technology Trends for 2020 Productsup offers an…

New Models Help Marketers Comply With Looming CCPA Regulations

Ad targeting across all screens made simple and accessible through AWS Marketplace Prosper Insights & Analytics, who recently announced the launch of their Model Factory along with hundreds of privacy compliant audience models, has now gone a step further and has made the models easily available through the AWS Marketplace platform. All of the models, which cover Retail, Healthcare, Automotive, and Political issues, are 100% privacy compliant and created from Prosper’s anonymous and large sample surveys…

Napster And Super Hi-Fi Announce Partnership To Create Distinctive, Personalized Music Listening Experiences

Cross-platform technology and marketing alliance connects "Powered by Napster" tech service and AI audio innovations from Super Hi-Fi Napster and Super Hi-Fi are now working together to allow music streaming services and leading consumer companies to easily create the next generation of personalized and branded music. The two pioneers in music technology allow companies across a variety of industries, where music is a critical component of their business offerings, to add a critical layer of differentiation and…

RevJet Ad Experience Platform Now Supports Google Native Ads

Latest RevJet Integration Makes It Simple For Marketers To Deliver Compelling Ad Experiences to Billions of Gmail Users RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers, today announced new capabilities to build, personalize, update, and manage Google native ads, including Gmail and Google Responsive Display. With this integration, marketers manage Google's social and native ads alongside ad creative across video and display channel campaigns  — all from RevJet's…

DropIn, Inc Announces Joseph Shemesh as New CEO

DropIn, Inc., the leading provider of the on-demand, live video platform for the insurance industry, announced the appointment of Mr. Joseph Shemesh as its new Chief Executive Officer. Mr. Louis Ziskin, founder and former CEO is stepping down amicably to focus his time primarily on further growing SuperCall Inc., the celebrity video chat application, which recently garnered prominent press attention with its Thanksgiving campaign, featuring Ashley Benson. Mr. Ziskin will keep an advisory role to DropIn, as well as keep his…

Location3 Announces New Yelp Partnership Along with Major Updates to Its LOCALACT Marketing Platform for Customers in Advance of 2020

The preferred digital partner of franchises and multi-unit brands launches new business partnerships and advertising channels in proprietary local marketing platform Location3, the preferred digital partner of the world's leading franchisors and multi-unit brands, has launched a new partnership with Yelp in addition to rolling out brand new advertising options for customers on its proprietary LOCALACT marketing platform. In being recognized as an official Yelp Advertising Partner, the digital agency followed up the recent…

Contexta360 Research Finds Speech Analytics Is Not yet Reaching Full Potential in UK Contact Centres

Fewer Than Half Are Using Artificial Intelligence and Real-Time Automation and Analytics Features Contexta360, a leading speech analytics, AI and conversational computing company, released the results of research into the deployment and use of speech and chat interaction analytics in UK contact centres and the view of voice calls as a customer support channel. The survey polled 250 UK-based contact centre managers and found that although 92% have some form of speech analytics solution in place, a high proportion (43%)…

Tru Optik Enters Partnership with JamLoop to Enhance OTT Campaign Audience Targeting Capabilities

Partnership Offers Insights into Real-Time, Transparent Audience Segments Across OTT/CTV Campaigns for Advertisers Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across over-the-top (OTT) and Connected TV (CTV), announced a partnership agreement with JamLoop, a streaming TV (OTT) and video advertising buying platform, to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage…

TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify

Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, Brand Partnerships and Advertiser Sales for the Americas, including both operational and strategic leadership responsibilities across North and South America. DoubleVerify has experienced phenomenal growth over the last several years and has consistently demonstrated a pattern of true product excellence and superb customer service. I was brought in to the organization to help further fuel that…

Best PPC Strategies for Your E-commerce Website

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…

Qumulo File System Now Available in Google Cloud Platform Marketplace

Enables Hybrid IT to Simply Scale-Across On-Prem and Multicloud Environments Qumulo, the leader in enterprise-proven hybrid cloud file storage, announced the availability of its file storage software in the Google Cloud Platform (GCP) Marketplace. Qumulo for GCP provides enterprise organizations with scalable file storage in the cloud that efficiently uses cloud-based resources to minimize solution costs. “At Google Cloud we’re committed to providing customers with the right technology, flexibility and choice they…

SDL Tridion Sites Named Most Scalable Web Content Management Platform

SDL maintains position as a market leader in latest industry rankings by independent analyst firm, Ars Logica SDL, a global leader in content creation, translation and delivery, is pleased to announce that the latest release of its web content management (“WCM”) solution, SDL Tridion Sites 9.1, has been recognized as a market leader by independent analyst firm, Ars Logica, including being best-in-class for enterprise tech stack leverage and extreme scalability. SDL Tridion Sites is SDL’s web content management solution…

Eric Salama to Step Down as Kantar CEO During 2020

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

MoEngage Inc. Achieves Amazon Web Services Retail Experience Competency Status

MoEngage Inc, an intelligent customer engagement platform, announced today that it achieved Amazon Web Services (AWS) Retail Competency. AWS Retail Competency Partners have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning Data Lakes, AI/ML, Voice, Recognition, IoT, Microservices, and Retail Transformation. AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to AWS best practices for building the most secure,…

Conrad Electronic Germany Crafts Customer-Centric Pricing with Revionics Machine Learning-Based Price Optimization

Technology Innovator Leverages Category-Specific Price Elasticity to Deliver Business Impact Since its founding in 1923 by Max Conrad, Conrad Electronic has been a perennial market innovator delivering a huge assortment of electronics and technology to its growing consumer and business customer base. As one of Europe's leading multi-channel retailers of electronics and technology, Conrad's expansive assortment is designed to actively engage both its business customers – including industrial customers, professional…

Appen Launches Secure Workspace Solution to Protect Sensitive Data for Annotation in Facilities or in At-Home Environments

Scales Artificial Intelligence (AI) Programs While Maintaining Security of Sensitive Data Appen Limited, the leading provider of high-quality training data for organizations that build effective AI systems at scale, announced the Appen Secure Workspace Solution, which provides the right combination of technology, people, and processes to ensure that projects containing sensitive data can be annotated by a global crowd securely. Secure Workspace is part of Appen's portfolio of Secure Solutions, a comprehensive,…

MRP Prelytix Recognized as Leading Enterprise Class Marketing Platform

Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year - Marketing Software Category Silver Award Winner MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year - Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most…