SteelHouse Announces Industry First – Verified Visits Attribution

Reveals Full Value of Ads That Meet the IAB Viewable Standard SteelHouse, a leading advertising software company, announces the broad release of its proprietary Verified Visits attribution model. An advertising transparency pioneer, SteelHouse is now offering all of its clients Verified Visits, which reports visits to an advertiser's site that come from an ad that meets the IAB viewability standard. That standard states that an ad must be "50% in view for one second or more." The viewable standard was created to combat…

VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award

Company Recognized for Its AI-Driven, Speech-Based Predictive Analytics Technology for Building Personality Profiles and Forecasting Behavioral Tendencies VoiceSense, an innovative provider of speech-based predictive analytics solutions, announced that the company has won Speech Technology Magazine's 2018 Star Performer Award for its groundbreaking speech-based predictive analytics technology used to build AI-driven personality profiles that forecast behavioral tendencies. Speech Technology Magazine's Speech Industry…

TechBytes with Blake Brannon, VP Products, OneTrust

Blake Brannon  VP Products,  OneTrust Meeting GDPR guidelines is an on-going disruption that has made most businesses stand up and look beyond their traditional data privacy standards. How do cookies fit into all the hustle-bustle of GDPR? OneTrust's Blake Brannon provides insights on Cookiepedia and how it helps their large partner network to support Privacy Initiatives, including GDPR.Tell us about your role at OneTrust and the team and technology that you handle. As VP of Product, I oversee all aspects of product…

Video Ads on Connected TV and Premium Publisher Properties Have Best Performance, Reveals Extreme Reach Q2 Report

Quarterly Analysis of Digital Advertising Benchmarks Reveals Trends Driven by Increased Cord-Cutting, Demands for Trust and Brand Safety Video advertising technology provider Extreme Reach released its Q2 2018 Video Advertising Benchmarks Report, offering brands and agencies up-to-date insights based on key performance metrics. This most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used (i.e., desktop, mobile, tablet and connected television…

Vonage and Nexmo Bring Cloud Communications at the Center of WhatsApp Business Solution

Nexmo to Provide Support for the Largest Chat Application in the World with a Simple API for Easy Implementation within  the Unified Cloud Communications Platform Leading business cloud communications company, Vonage has announced that Nexmo, The Vonage API Platform, is now a provider for the new WhatsApp Business solution. In limited availability, WhatsApp, the largest chat application in the world, is now opening its doors to businesses, allowing them to communicate with their customers on a more engaging platform.…

NetLine Corporation Delivers 1,560% ROI for e-Learning Client ITProTV

New Case Study Reveals Quick Realization of High ROI via B2B Content Syndication Lead Generation on the Netline Network NetLine Corporation has released a landmark case study that documents the rapid success and ROI realized by e-Learning client, ITProTV. Leveraging NetLine's network in a series of content syndication lead generation campaigns, ITProTV saw over 1,500% ROI in only five months. This case study is the first of a series of newly-released success stories which speak to the power of NetLine's…

TechBytes with Chad Engelgau, VP, Data Product Management, Acxiom

Chad Engelgau VP, Global Identity and Data Product Management, Acxiom Enterprise Customer Data is a critical resource in this age of data-driven marketing. Chad Engelgau, VP, Global Identity and Data Product Management, Acxiom, spoke to us about the challenges in centralizing data and how enterprise customer data could be leveraged to deliver personalization at scale.Tell us about your role at Acxiom and the team/technology you handle. I am the VP of Product and Marketing at Acxiom Marketing Services. My team sets the…

80 Percent of Marketers Concerned Their Marketing Technology Vendors Might Expose Their Company to GDPR Legal Risks

New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant; Most Companies Still Working Toward Compliance Demandbase, the leader in Account-Based Marketing (ABM), unveiled the results of its Privacy and GDPR survey, issued in conjunction with global research firm, Demand Metric, to understand marketers' approach to data privacy. The research was conducted about one month after the GDPR deadline and found that 23 percent of marketers surveyed were not even aware of the GDPR. Of…

Interview with Chrissie Jamieson, VP Marketing, MarkMonitor

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm? Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…

Paytronix Research Reveals One to One Win-Back Campaigns Drive the Most Traffic

Strategies for Successful ‘We-Miss-You’ Campaigns Help Drive Incremental Revenue from Easiest Segment of Guests to Get Back into Stores Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, released a Data Insights research brief that identifies 80 to 90 days as the key average window for winning back lapsed guests. The report explains how “mitigating the impact of lapsed guests can have a high impact on traffic and same-store sales” and…

comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

comscore's New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living Room Devices comScore has announced a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising measurement. The product, called Campaign Ratings, launches in beta this September with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom, and will provide media buyers and sellers…

Connected Planning: The Key to Customer Engagement

Engagement is the heart and soul of the customer relationship. Engaged customers are happy customers—they not only share their opinions and experiences, but also trust the vendor to respond in ways that deepen the buyer/seller relationship, increasing loyalty (not to mention repeat purchases) over time. At Anaplan, we believe the essential prerequisite to engagement is a “Customer First” approach. Easy to say—most companies believe in focusing on the customer—but in practice, challenging to implement. Customer First, in…

Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

LogMeIn Unveils Secure Federated Login to LastPass with Active Directory

New Integration Provides Effortless Password Security for Employees by Removing the Need to Create or Remember a Separate Master Password LastPass by LogMeIn, a leader in password management, announced a new integration with Microsoft’s Active Directory Federation Services (“ADFS”), providing organizations utilizing Microsoft ADFS with the ability to allow employees to access LastPass with their Active Directory (“AD”) credentials. Maintaining the LastPass zero-knowledge security model, this patent-pending security…

Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior

Revamped Nielsen Total Audience Report  Utilizes Advancements in Measurement Solutions To Best Reflect What's Currently Happening With U.S. Consumers Across Both Linear and Digital Landscapes Leading global measurement and data analytics company, Nielsen released a reimagined Nielsen Total Audience Report. A representative of first-quarter 2018, the industry-leading report offers a comprehensive view into the behaviors and stories developing across the dynamic media landscape. The Nielsen Total Audience Report expands upon…

Bidalgo Brings Artificial Intelligence to Digital Ad Creative With the Launch of Creative AI

Machine Learning, Video and Image Recognition Helps Advertisers Produce the Highest Performing Ad Creative Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of Creative AI, the first Artificial Intelligence-based technology to help advertisers design high-performance ad creative. An integrated part of Bidalgo’s self-serve ad automation platform, Creative AI uses image- and video-recognition technology to analyze every component of an advertiser’s creative,…

AI Martech Revolution Accelerates Expansion Plans at Phrasee

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team. The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic…

Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix? As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

Cherry Creek Now Streaming with WideOrbit

Small Market Radio Station Group Launches WideOrbit’s WO Streaming to Monetize Digital Audio Station Streams WideOrbit Inc., the platform for connecting ads and audiences everywhere, said that Cherry Creek Media radio stations are now offering digital audio streams online of their broadcast content with WideOrbit’s WO Streaming platform. Cherry Creek Media owns and operates 52 music, news and talk radio stations in twelve markets in Washington, Utah, Arizona, Montana, and Colorado. While some of its broadcast content…