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MarTech Interview with Marika Roque, COO at KERV Interactive

"Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers – not the other way around." Tell us about your role and the team/technology you handle at KERV. This is a tough question as I manage the full operation of the company from strategy, to sales to planning and activation to data and product. My current focus is on making sure the way we are currently packaging up our technology matches with what the market is looking for while also building…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from FOX News Media, eComchain, The Cardknox, OmniBazaar, Inc FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ, announced Jeff Collins, executive vice president, advertising sales for FOX News Media. eComchain Announces New eCommerce Features…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…

Governance and Stability are the Keys to Sustaining AI and ML Projects

As part of our Predictions Series, Saif Ahmed of Kinetica DB shared his insights on future developments in the tech, governance, and data. As the decade comes to a close, we can’t help but think what new wave of innovation will thrive– or fail– in 2020 and beyond. Will AI ultimately take over human-centered jobs and replace us with robots? Will we see the emergence of smart cities alongside autonomous cars? Only time can tell. However, we can all witness a certain shift in businesses toward the ethical use…

H2O.ai Inducted into Highly Selective Credit Suisse Disruptive Technology Recognition Program

Wall Street Endorses H2O.ai's Vision to Democratize AI  H2O.ai, the open source leader in artificial intelligence (AI) and machine learning (ML), announced that Credit Suisse has selected it as a member of its 2019 Disruptive Technology Recognition (DTR) Program. Credit Suisse's DTR Program recognizes the top companies who are disrupting traditional IT with new, visionary, and innovative approaches. "At Credit Suisse, technology innovation is key to providing the best user experience and for our customers and…

SproutLoud Named Leader in Talent Optimization by The Predictive Index

'To Be a Recognized Leader in Your Industry, You Not Only Need to Have an Amazing Product, You Also Need the Right Team.' - Bill Cronic, Vp of People and Organizational Development, Sproutloud SproutLoud, an industry leader in Through Channel Marketing Automation, was recognized by The Predictive Index(PI) for its leadership in Talent Optimization. "SproutLoud is committed to being the leading Distributed Marketing platform for companies that sell their products through reseller networks in local markets. And to be a…

Imagen Brings Intelligent Video Management Platform to US Market

The Platform of Choice for Media, Broadcasters and Sports Organizations Globally, Imagen Helps Businesses More Effectively Engage Audiences with Video Imagen, the leading video management platform for media companies and sports organizations around the world, is extending its reach to provide organizations the same powerful platform for leveraging video in their business. Demand for the company’s scalable, intelligent video management platform has grown beyond its traditional markets of media and sports, as corporate…

6sense Launches Dynamic Display Advertising

New Feature Extends 6sense’s Native Display Advertising Capabilities 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information. New dynamic feature extends @6senseInc's native display advertising capabilities. “Display advertising is an essential component of a comprehensive account-based sales and…

US Real Estate Franchise Chooses Five9 for the Intelligent Cloud Contact Center’s CRM Integration

Five9, Inc., a leading provider of the intelligent cloud contact center, announced that a US nationwide real estate investor has chosen to replace its on premise contact center and move to the cloud with Five9. US Real Estate Franchise Chooses @Five9 for the Intelligent Cloud Contact Center’s CRM Integration The franchise provides services to homeowners who need to quickly sell their properties and are willing to take less money for them. More than 1,000 agents staff the inbound contact center to field calls from sellers…

project44 Welcomes Two Industry Veterans to Fast-Track Market Expansion

project44, the global leader in advanced visibility for shippers and logistics service providers, announced the addition of two industry veterans to its Revenue team – David Panitz as Vice President of Global Accounts and Brett Williams as Regional Vice President of Strategic Accounts. “project44 delivers value unmatched by any other vendor in the market. I’m thrilled to be a part of their story and join them in delivering a new era of trust and predictability to transportation and logistics.” Panitz will join project44 to…

TIBCO Cloud Integration Now Available on Microsoft Azure

Customers Using Microsoft Azure Now Have a Native iPaaS to Connect Both On-Premises and Cloud Applications and Data TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that all capabilities of TIBCO Cloud Integration, the company's market-leading hybrid integration platform, are now available on Microsoft Azure. With all of the TIBCO Cloud Integration application's capabilities now running natively on Azure and Amazon Web Services (AWS), customers and partners can easily connect…

IBM Data Science Elite Team Helps Propel IBM to #1 in Global AI Market Share

Elite Team of Dedicated Data Scientists Advance the Journey to AI for more than 130 IBM Customers IBM announced momentum and growth for its vaunted Data Science Elite Team, which has helped propel IBM to number one in global AI market share by revenue as ranked by IDC. In addition, the Elite Team has played a key role in helping close the data science skills gap, through unique academic programs. To date, the Data Science Elite Team has grown to almost 100 data scientists around the world and has been deployed on more…

Former Intel Technology Strategist Ryan Parker Joins the New Spatial Intelligence Platform-Pathr

Pathr.ai, the industry's first Machine Learning (ML) enabled Spatial Intelligence "behavior engine," announced the appointment of Ryan Parker, a veteran in statistical modeling and former top technology strategist at Intel, to the company's leadership team. Parker will serve as Chief Operating Officer (COO) for the brand, which recently changed its name from Brain of the Store and formally launched in the marketplace earlier this month.  Pathr is the only AI-powered Spatial Intelligence platform that uses anonymous location…

Bidstack’s £10 Million Trade Deal Signals the Dawn of a New Ad Category

 Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising. Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 – becoming the first crowdfunded gaming company to go public. Since its arrival on the open market, Bidstack has signed partnerships with game publishers such as Sports Interactive and Codemasters, ad tech platforms such as The Trade Desk,…

Aventi Group Announces New Partner to Support Clients’ Growing Social Media Needs

Aventi Group LLC, the world's first on-demand product marketing agency, is pleased to announce the addition of Avery Horzewski as a partner. Avery joins Aventi as Partner effective December 18, 2019, to help further fuel the agency's growth and transformation. "Our clients are investing in social media and digital campaigns now more than ever, as tech buyers prefer to engage online well before any interaction with sales professionals. Avery has been a pioneer and leading voice in social media and content strategy a decade…

Smart AdServer Acquires Demand-Side Platform LiquidM

As a Leading Independent Ad Monetization Platform, Smart AdServer aims to Align Supply and Demand to Deliver Financial and Operational Efficiency to Advertisers and Digital Publishers Smart AdServer, the leading independent ad monetization platform, announced its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin. LiquidM's technology will be integrated into Smart's technology stack to offer digital advertisers, agencies and trading desks enhanced access to premium publishers'…

Fetch Robotics Expands TagSurveyor to Provide Customers with Real-Time Inventory Visualization

Powerful new RFID visualization capabilities allow 3PLs, manufacturers and retailers to autonomously capture, and then analyze and visualize inventory data in the cloud Fetch Robotics, the leader in cloud robotics, announced new unique capabilities for TagSurveyor, the robotic RFID solution that allows customers to gain complete visibility of assets in their fulfillment centers, distribution centers or warehouses via visualization of inventory data on a facility map. With the ability to autonomously and continuously capture…

Cogitativo Raises $18.5 Million Series B Round of Financing

Cogitativo, Inc., the first-to-market data-science-as-a-service (DSaaS) company for healthcare service organizations, announced today the closing of an $18.5 million Series B round of financing. The financing was led by Wells Fargo Strategic Capital (WFSC), a wholly-owned subsidiary of Wells Fargo & Company, and additional funding was provided by Claritas Capital. This investment will support product acceleration of AI-driven solutions to detect and remediate areas of waste and inefficiency in the arrangement and…

ChatBook Raises $1 Million in Funding for Chatbots

Japanese startup ChatBook has raised a $1 million funding round led by from Monex Ventures Co., Ltd., Mitsui Sumitomo Insurance, VOYAGE VENTURES Co., Ltd., and East Ventures Co., Ltd.,  The startup has managed to attract key partnerships with Facebook, Salesforce and Marketo and has fully integrated ChatBook’s chatbots into the fast-growing B2B enterprise landscape and with processed more than 1 million data points of customer information, since their start in 2018. Prior funding has included: Salesforce Ventures, East…

WireWheel and Anira Solutions Join Forces to Help Companies Launch and Evolve Data Privacy Operations

Joint solution combines intelligent automation with hands-on privacy guidance WireWheel, a leading provider of data privacy management solutions, announced a partnership with Anira Solutions, Inc., experts in data governance and regulatory compliance. Using WireWheel's comprehensive platform, Anira helps companies build and manage privacy operations to meet increasingly stringent and complex laws. New regulations and escalating customer expectations are demanding greater transparency about data privacy. Namely, legal…