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Risky Business: Navigating Privacy and Compliance in a GDPR World

If you are part of nearly any enterprise organization, then May 25, 2018, is likely burned into your memory forever. That was the date when a new landmark privacy law, the General Data Protection Regulation (GDPR), took effect in the European Union (EU). Many articles were written leading up to the law taking effect, and many have been written since. Nowadays, most articles have headlines like, “Taking Ownership in a Post-GDPR Age,” and, “Solving the Remaining Challenges of GDPR.” Quite clearly, GDPR remains top of mind…

Madison Reed Unveils “Try On” Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover

The Award-Winning Technology That Powers the YouCam Makeup App is Now Available on Madison-Reed.com Madison Reed, a prestige hair color brand, announced that visitors to its website Madison-Reed.com – via phone, tablet or desktop – can virtually try-on more than 40 Madison Reed hair colors by using their device's live camera or uploading a selfie. A split screen will appear to immediately highlight the difference between the current hair color and the new, virtual shade. In a fun twist, the split screen has a built-in…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers have compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. G Suite’s Gmail Rolls out with New Features G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian,…

Brand Experience Agency, Cramer, Hires Industry Veteran to Partner with Its Expanding List of Global Clients

In a Newly Created Executive Team Role, Ian Mcgonnigal Joins Cramer as Senior Vice President of Strategic Accounts Events and Experiential marketing agency Cramer has hired Ian McGonnigal as senior vice president of strategic accounts, a newly created position that corresponds with the continual exponential growth for both Cramer's business and the meetings and events industry overall. The meetings and events industry is projected to see an increase of five to ten percent in 2019, according to the recently released CWT…

Top Tasks: A User Experience (UX) and Customer Experience (CX) Model for Better Understanding Customers’ Needs

To deliver a great digital experience today, it is necessary to understand what is most important to customers. "Top Tasks" is a how-to book just published by Gerry McGovern, CEO of Customer Carewords. It is the result of 15 years of research and experience in understanding customer needs. The Top Tasks customer experience management method has been used by over 300 organizations, including the likes of Toyota, IBM, Microsoft, Google and Cisco. "Through the specific Top Tasks methodology, we finally found a way that…

ADYOULIKE Launch Black Friday Campaign to Highlight the Effectiveness of Native Advertising

ADYOULIKE, the global leader in native advertising, has launched a Black Friday campaign targeting digital advertisers. The message behind the campaign is simple: Native Advertising works. And it will work for you this Black Friday. Mobile made up 64% of all shopping visits in the US in 2017 and mobile saw a 41% increase in generated revenue. The small screen has traditionally struggled to find ad units that fit (small banners, interruptive interstitials etc) but Native Advertising is the only ad format that truly works…

21Vianet Blue Cloud Joins Hands With Microsoft, Partners to Build Intelligent Cloud Ecosystem in China

On October 25th, Shanghai Blue Cloud Technologies Co., Ltd held the Microsoft - 21Vianet Blue Cloud Solution Launch Ceremony at the Microsoft Tech Summit 2018. Partners of 21Vianet Blue Cloud at home and abroad, including Binary Tree, Qingteng Cloud Security, BitTitan, AgilePoint, Avepoint, InfoCore and Riverbed, released a number of cloud innovations based on Microsoft Azure and Office 365 that can be applied in various fields and industries. While expanding and enriching Microsoft's intelligent cloud native ecosystem,…

Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment

Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a study providing real-world patient insights into the effectiveness of digital advertising to speed clinical trial recruitment. Research highlights of the study, which was conducted by the Company’s Communications business, will be presented at Digital Pharma East in Philadelphia, PA. The study, conducted online with 432 patients in the United States with epilepsy and…

Interview with Louis-David Mangin, CEO and Co-Founder, Confiant

"Our efficacy at detecting and protecting from malicious ads better than others has always been the main driver of our growth." Tell us about your role and journey into technology. What made you start Confiant? Meeting Jerome Dangu, the Co-Founder and CTO of Confiant. His in-depth knowledge of digital security was very compelling. As I started researching and learning more about the digital ad ecosystem, it became abundantly clear that this was a problem that needed a real solution. Every platform and publisher I spoke…

Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab

The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement In the wake of a number of recent brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, together with IPG Mediabrands, BMW and a leading online entertainment platform, announced the results of an in-depth media trial study – "The Brand Safety Effect" – that examined how ads that appear near negative…

comScore Brings Its Core Digital Data into a Single, Unified View

Enhanced Solution Enables Holistic Understanding of Audiences for More Efficient Analysis and Smarter Decision Making Across Platforms and Media Types comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced the full unification of its digital audience measurement data in comScore’s exploration and visualization tool, MyMetrix Explore. This update consolidates all content and media types, including video, in a single interface. The new enhancements to Explore offer…

Hundreds of Content Creators to Live Stream from TwitchCon 2018 using LiveU Technology

LiveU Solo Powers Mobile Live Streaming in and Around the San Jose Mcenery Convention Center TwitchCon gathers Twitch creators and communities together to watch, learn, and play together. With the rise of the IRL (In Real Life) movement and mobile live streaming, this year's TwitchCon promises to bring even more interactive content than ever before. LiveU, the live IP video disruptor that powers mobile live streaming, expects more than 100 content creators to go live from TwitchCon using the company's LiveU Solo…

Why Your Visual Content is Worth its Weight in Gold

Most, if not all, marketers today understand the importance of digital media and the ways in which visual content increases engagement and boosts brand awareness. As the use of visual assets grows so does the understanding of their bottom-line impact. What was once an effective tool for connecting with prospects and customers has become a business-critical imperative. Let’s examine why visual content is more important than ever and how to implement it into your marketing campaigns: A Visual Treasure Trove Facebook posts…

VideoAmp Launches TV Viewership Audiences to Drive Advertising Impact, Performance, and Efficiency

Matches Commingled TV Viewership Data with Privacy-Compliant Digital Identities for Superior Audience Targeting; Delivers Advanced Reach/Frequency Management to Maximizes Campaign Impact Across Linear TV and Digital While Minimizing Over-Exposure VideoAmp announced the debut of its Custom TV Viewership Audiences. These advanced TV segments map ACR-based TV and set-top box viewership data directly to privacy-compliant digital identity through a deterministic match and support the integration of first- and third-party…

Agility CMS Kicks Off Massive Transformation, Sells Entire Professional Services Division and Focuses 100% on its Cloud Platform and Partner…

This Is the First of a Number of Announcements Leading up to the Rebirth of Agility in Early 2019. It's Time for the CMS Industry to Be Reinvented Agility Inc, a cloud-based Software-as-a-Service platform offering Content Management, Ecommerce, Ticketing and Personalization, in a move intended to grow and nurture their list of implementation partners, has announced the sale of their professional services division to IMC Business Architecture, IMCBA.com. IMC is Agility's largest Implementation Partner and has provided a…

Choosing the Right Ingredients for the Content Management System Recipe

Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy if the development of these systems is directed accurately to gratify client requirements. In part three of this ongoing series on the sphere of Content Management Systems, MarTech Series is focusing on popular technologies that help CMS come alive. The writing aims to provide information for both sellers and buyers about what technology is commonly available out there for the…

TechBytes with Jen Snell, VP, Product Marketing, Verint

Jen Snell VP, Product Marketing, Verint Enterprises find more value from their AI/ML investments if they seek to align these endeavors to specific business goals from the very beginning. In this context, we spoke to Jen Snell, VP, Product Marketing, Verint, to understand who owns the results delivered and leveraged from machine learning platforms and to what extent are these learning ‘supervised.’Tell us about your role at Verint and the team/technology you handle. I am the VP, Product Marketing at Verint…

YouAppi Capitalizes On 400 Percent Revenue Growth In Brand Video

YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter over quarter,…

Simpli.fi Launches Nationwide Addressable Connected TV and Over-The-Top Advertising Solution

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and Connected TV (CTV) inventory. In addition to launching three unique and powerful…

Tableau Unveils Innovation Roadmap at Tableau Conference; Introduces New Way to Interact with Data Through Natural Language

Platform Capabilities Expand to Help Enterprises Manage Data and Empower More People Than Ever Before Tableau Software, the leading analytics platform, announced a roadmap of product innovations in front of more than 17,000 customers and partners at its annual conference in New Orleans. Tableau introduced Ask Data, which leverages natural language processing to enable people to ask questions in an intuitive, conversational manner that makes it easier for far more people to engage with data and produce analytical insights.…