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TechBytes with Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola

Gil Chamiel Director of Data Science and Algorithm Engineering at Taboola In an era of personalization and web customization, marketers are increasingly relying on programmatic and AI technologies. Predictive technology and omnichannel experience help businesses increase user engagement, monetize traffic and deliver relevant content throughout the customer journey. We spoke to Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola, to understand how the predictive recommendation engine for content…

Interview with Amit Bendov, CEO and Co-Founder at Gong.io

"We should all be using these technologies to better craft our marketing programs to hone in on the few true benefits our customers are looking for, to better differentiate ourselves, and to stop wasting money on ineffective marketing." On Marketing Technology MTS: What inspired you to start a technology innovation company? While managing teams at several successful hyper-growth start-ups, I realized that most companies don’t understand why their sales teams aren’t meeting their targets. Listening to a one-hour call to…

Interview with Daniel Meehan, Founder & CEO, PadSquad

"The CMO challenge for media buying is telling a brand story in a mobile first and fragmented world, and building differentiation for their products that leaves a positive effect on consumers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start PadSquad? When the iPad launched in 2010, my first thought was that it would change content consumption forever.  That was the initial inspiration for PadSquad. A powerful device, with amazing graphics, that you can interact…

It’s Not Just How Much, but Where and When We Are Connected That Matters

The amount of time consumers spend on connected devices (mobile phones, tablets, and connected TVs) is increasing and we don’t foresee this trend changing. While there are only 24 hours in a day, the amount of time spent on devices increase year over year and the proliferation of new devices and connected technologies has made it possible for consumers to be online around the clock. According to most industry analysts, the average American is consuming a record amount of digital content and now spends 12 hours, 7 minutes…

Interview with Frank Sinton, CEO and Founder at Beachfront Media

"Programmatic is “growing up” quickly. In a few years, I don’t expect it to be called “programmatic” anymore." On Marketing Technology MTS: Tell us a little bit about your role at Beachfront and how you got here.(what inspired you to start a programmatic video company) I am the Founder and CEO. I started Beachfront because I saw the power of video to connect people from around the world, in many different ways. We believe that access to video should remain universal and free, and as a result, a vast majority of video will…

Rocket Fuel Finds That Shoppers’ Habits Change Weekly, Creating Further Challenges for Retailers

Brands Must Make Real-Time Decisions, Using Their Own Data, In Order To Serve  Consumers Effectively More than half (55%) of regular online shoppers change their purchasing habits at least once a week according to new survey released today by Rocket Fuel, the leading Predictive Marketing platform provider. This presents a significant challenge for brands that advertize online, as they are already operating in a market where their audience is fragmented and consumer attention is scarce. Rocket Fuel recently announced…

TechBytes with Keith Petri, Chief Strategy Officer, US at Screen6

Keith Petri Chief Strategy Officer, US at Screen6 Screen6 recently partnered with Infectious Media to offer targeted, cross-device digital campaigns on a global scale. This enables digital advertisers and marketers to build cross-device profiles of audience segments in any market they require and target ads across multiple devices.We spoke to Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.MTS: Keith, tell us about your role and how you got here. What inspired you to join a…

Interview with Adam Singolda, Founder & CEO, Taboola

"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start a technology innovation company?) Taboola is the first job I’ve ever had. I spent nearly seven years in the Israeli army and was living with my parents before I was discharged. As I was trying to relax, I couldn’t find anything to watch on TV one day and thought, “I should not be…

Three Steps Toward a People-Based Marketing Strategy

People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, a recent study commissioned by LiveRamp found it “has become a strategic imperative for virtually every brand,” with 92 percent of marketers saying that the inclusion of people-based tactics in digital marketing is “vitally important.” Defined as the ability to target real people across channels and devices using a persistent identity, a people-based approach enables marketers to deliver…

Interview with Maria Osipova, VP Marketing, MediaValet

"Organizing and building a structure around content and assets is a critical first step and then prioritizing integrations that will have the largest impact." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a Digital Asset Management (DAM) company? I joined MediaValet two years ago, at a really exciting time for our company and for the Digital Asset Management industry. The exponential growth of content, the explosion of video and media formats, increased buying…

Interview with Anand Thaker, CEO & Founder at IntelliPhi

"Many of the behavioral sciences are becoming more quantifiable in real-time. This availability of digital information explosion has been a catalyst for the big data / AI conversations among marketers." On Marketing Technology MTS: Tell us a little bit about your role at IntelliPhi and how you got here. I founded IntelliPhi as a mission to advance decision making for go-to-market leaders. In the coming decade, we will see broader use of intelligent systems (AI) with a greater use of ‘big data’. How do data-driven…

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy Google Trends shows how Influencer marketing has steadily climbed the charts to displace print advertising. Sneaking close to video advertising, influencer marketing industry is on a trailblazer mode, bringing together the various cogs of the social media and branded content within the ‘sales’ flywheel. Influencers are ruling the roost for brands across online channels. Dwarfing the company’s owned social media campaigns, influencer…

TechBytes with David Yaffe, GM, Publishers and Platforms, LiveRamp

Over 450 publishers are now using LiveRamp’s IdentityLink, including Time, Inc., Hearst, and The Weather Company. IdentityLink unifies LiveRamp’s identity resolution suite of capabilities with those acquired in the 2016 acquisitions of Arbor and Circulate. We spoke to David Yaffe, GM, Publishers and Platforms, LiveRamp to understand the changing landscape of people-based marketing strategies after the new announcement. MTS: Tell us about your role at LiveRamp and how you got here. David Yaffe: I am the GM for…

The Keli Network Exceeds One Billion Monthly Video Views

The Keli Network, a video-first social channel creator distributing vertically-focused content through its owned brands – including Gamology, Genius Club, Beauty Studio and OhMyGoal – announced that June was a record-breaking month with the company surpassing 1 billion monthly video views across its channels. Each of Keli’s brands topped its respective category in views for the month, with Gamology leading “Gaming,” Genius Club leading “Science & Tech,” Beauty Studio leading “Beauty,” and OhMyGoal leading all soccer…

Interview with Jared Feldman, Founder and CEO, Canvs

"Emotions drive behavior and advertisers must aim to strike an emotional chord with audiences, and form an ongoing connection and narrative that consumers can relate to"On Marketing Technology MTS: Tell us about your role at Canvs and how you got here? (What inspired you to be a part of a technology innovation company?)  I am CEO and founder of Canvs, an emotion analytics company, and I spend most of the time thinking about how we create empathy for the client and solve their problems. Canvs started out as Mashwork,…

Toluna Launches Transformative DIY Community Product QuickCommunities

Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, launched QuickCommunities,  a do-it-yourself (DIY) product enables users to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and focus groups. QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys. This unique combination of quantitative and qualitative tools allows users to build upon survey feedback and obtain…

Evergage Secures $10M in Series C Funding

Evergage, the real-time personalization platform company, today announced it has raised $10 million in Series C funding. Led by Arrowroot Capital – which also led Evergage’s Series B round early last year – the round includes participation from previous investors G20 Ventures and PJC as well, indicating a strong vote of confidence in Evergage’s trajectory. This latest financing now brings Evergage’s total venture funding to $31.5 million. Evergage will use the new funds to drive expansion across the company – including…

Demandbase Unveils “Real-Time Intent” to Transform B2B and Account-Based Marketing

Demandbase New Artificial Intelligence-Based Technology Gives B2b Companies A Head Start On The Buying Cycle More than 70% of B2B buyers start their research with a generic search. For ABM success, it is critical for companies to identify, reach and engage the key decision makers as early as possible in the buyer’s journey. Leveraging Artificial Intelligence and Machine Learning (AI/ML) can prove to be very handy for B2B marketers seeking a head start. To help such marketers, Demandbase, the pioneer in Account-Based…

Analytics TechBytes with Jason Rose, SVP Marketing at Gigya

Gigya, the leading customer identity management platform, had introduced Lite Registration, a new capability in its Customer Identity Management platform which leverages the universal consumer identifier — the email address — to help brands connect with customers earlier in the buyer journey. We spoke to Jason Rose, SVP Marketing at Gigya to understand how the company distinguishes between different data points and the possible impact of GDPR and regulatory policies on marketers providing hyper-personalized customer…

Interview with Ran Milo, VP Marketing at Bidalgo

"Marketing executives need to understand what functions can be handled by AI-enabled computers and what functions need to be managed by humans."On Marketing Technology MTS: Tell us about your role at Bidalgo and how you got here?  I was previously the VP of Bingo Marketing at 888.com, one of the largest online Casino, Bingo, Poker and sports betting sites in the world, and since user acquisition was a huge factor in our success, I knew first hand just how difficult it was to acquire high-quality users at scale. As a…