Jason Zintak is a proven leader of growth-stage B2B software companies with a winning record of excellence and dominance scaling marketing and sales organizations.
6sense, the leading predictive marketing analytics platform for B2B, has announced the appointment of Jason Zintak as the new CEO. Jason would lead the AI and big data-powered intelligent marketing cloud company into the next generation of B2B marketing platforms. Zintak has spent over two decades leading enterprise technology companies, most recently as CEO of Platfora, a leader in big data analytics, and as CRO of Responsys, a pioneer in enterprise marketing technology. He is taking the helm at 6sense at a time when the marketing technology industry recognizes the critical need to capitalize on the power of big data and AI.
Currently, 6sense enables intelligent growth resulting in higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers.
Zintak Would Drive 6sense into the Hyper-Growth AI/ML B2B Market
Jason Zintak’s appointment as the new CEO follows 6sense’s recent recognition as a leader in the predictive analytics platform sector. 6sense was named as the Leader by Forrester in its report “The Forrester Wave™: Predictive Analytics Platforms for B2B Marketers, Q2 2017”, in which the company was predicted to lead the transformation of one of the fastest growing software categories.
Founder of 6sense, Amanda Kahlow, will now assume the position of Chief Strategy Officer and executive chairman and play an active role in moving the company and the market forward.
Kahlow said, “6sense has the wind in its sails. We found our market fit and have a rock-solid platform. In order to step on the gas into hyper-growth, it was time to find a leader with proven experience scaling enterprise organizations globally. We’re fortunate in Jason to not only have someone who has seen the movie before, but has done so within our core areas of focus. I could not be more excited to have Jason join the 6sense family as our CEO.”
Zintak said, “I’ve seen first-hand the transformational power that big data and machine learning can bring to a company, but unfortunately, B2B sales and marketing organizations have been left behind by this wave. With validation from both a strong enterprise customer base as well as the analyst community, 6sense is poised to reinvent how we think about every aspect of marketing – from dynamic, time-based target account identification, to attribution, media spend and campaign management. I’m thrilled to join such a passionate and talented team with the technical chops and domain expertise to evolve this massive market.”
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Experience in Establishing Disruptive Platforms in MarTech
Zintak is a proven leader of growth-stage B2B software companies with a record of excellence in scaling marketing and sales organizations. Over the past 23 years, Zintak has helped establish disruptive platforms in marketing technology, ERP, CRM and supply chain. Most recently, he was CEO of Platfora, which was acquired by Workday in 2016.
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Prior to Platfora, Zintak was chief revenue officer at Responsys, which was acquired by Oracle in 2013 for $1.5 billion, and EVP of worldwide sales and marketing for JDA Software. He also spent eight years at SAP, where he served in various sales and leadership roles spanning multiple technology categories and industry verticals.
AI-Driven Marketing Automation Software Delivers Orchestrated Omnichannel Campaigns
The 6sense intelligent marketing cloud uses big data technology, time-based modeling, and AI to help B2B marketing organizations deliver significantly higher levels of pipeline and revenue. As buyers complete research across the web, they are leaving a rich digital trace of their needs.
According to a Grand View Research report, the global marketing automation software market is expected to reach US $ 7.63 billion by 2025. Zintak has joined 6sense to lead the company into the new era of AI-driven marketing technology market. While marketers have been drawn to the promise of this technology, first-generation marketing platforms aren’t built to align with the modern, cross-channel B2B buyer journey. They provide no visibility into the front half of the buying cycle, and do not have the infrastructure to deliver real-time insight from the massive volumes of unstructured behavioral data. Additionally, they still require massive manual input to execute even basic campaigns.
By contrast, 6sense was built on a big data AI platform, and has used modern advances in data science to finally deliver on marketing technology’s promise: complete omnichannel buyer visibility, high pipeline conversions and measurable proof of ROI.