New Release From Blueshift Enables Marketing And Product Teams To Operate On A Unified View Of Customer Data And AI
Blueshift, the leader in Artificial Intelligence-powered marketing across all channels, announced the general availability of AI-powered live personalization on websites and mobile apps. Along with previously announced capabilities for marketing applications like Email, Mobile Push notifications and SMS, the new release enables multiple marketing and product teams to operate on a unified customer view, driving AI-powered customer journeys across every channel.
Blueshift Ignites 360-Degree Activation of Customer Data for Omnichannel Personalization
Vijay Chittoor, co-founder and CEO, Blueshift, said, “Blueshift’s mission has always been to help companies activate their customer data using AI, to drive Segment-of-One personalization on every channel. We are excited that we are now helping our customers drive Live Personalization on channels like websites and mobile apps in addition to personalizing their push marketing channels like email, SMS and mobile app notifications.”
Blueshift Customers See AI Bringing Real Value to Business and Customers
Blueshift customer Tradera, a division of PayPal, has seen substantial lift in revenue and conversion rates with Live Personalization, according to Ferraud Norberg, head of Marketing at Tradera.
Norbergsaid, “Blueshift has really changed how our marketing team as well as our entire company as a whole work – now we are able to create real value for our customers and business rapidly.”
Compared to previously deployed versions of manually recommended content, clicks per session was up 80%. Out of all sessions ending in a click on the recommended content, gross sales (GMV) per session was up by 125%.
Additionally, Tradera has also seen significant advantages in using unified customer data and AI on websites and apps in addition to core marketing applications.
Blueshift Revolutionizes AI-Driven Customer Journey Orchestration within Live Personalization
The new offering extends Blueshift’s core capabilities around segmentation, recommendations and customer journey orchestration to Live Personalization in the following ways:
Segment Customers Using AI
Blueshift’s Predictive Segmentation engine creates segmented content on websites and mobile apps. Blueshift’s segments are generated on a 360-degree cross channel view of customers that takes into account anonymous and known customer behavior. With the new release, segments can be deployed for Live Personalization.
Recommend 1:1 Content Powered by AI
Blueshift’s Recommendation Studio enables multiple forms of content and product recommendations based on AI. With the new release, recommendations can be retrieved using APIs or widgets for Live Personalization.
Rapid Deployment, Measurement and A/B Testing
Blueshift’s campaign engine and template capabilities enable teams to rapidly build, measure and test personalized content on several marketing channels. With the new release, product and marketing teams can extend campaigns into channels like websites and mobile apps.
The new offering is especially significant because all of digital marketing (owned and paid) channels break down either into “Push” channels like email/direct-mail/SMS/app-notifications or “Live-Personalization” channels like website/in-app/paid-media like display or Facebook.
Blueshift’s other recent innovations in AI-Powered Marketing include “AI-Powered Customer Journeys,” a next generation solution that enables marketers to deliver content rich & personalized customer engagement across every marketing channel. Blueshift also recently hosted a webinar on the theme of “AI in the Inbox” with partner Sparkpost and customer LendingTree.
Currently, Blueshift uses patent-pending AI technology that enables consumer marketers at companies like LendingTree, Udacity, IAC, and BBC to launch 1:1 engagement on every channel. The company is backed by prominent venture capital investors, including Storm Venture Partners and Nexus Venture Partners.