Predictive Marketing, Statistics, Probabilities, and Dynamic Smart Content are techniques that Help Give our Clients Control of their ROI, says CEO
Years of experience in digital marketing led Giovanni Letellier, SiO Digital’s Founder and CEO, to one simple conclusion: the business of a business is to intelligently increase its sales revenue.
The new-kid-on-the-block HubSpot Partner has been crafting inbound strategies for its clients with great success, but the team knew they could take it a step further.
“Applying online marketing principles and understanding customers is no longer enough in this competitive market; the digital age is shifting the perception toward intelligence”, Giovanni says.
Hearing so many business owners or CMO’s lament that leads are wasted, sales are not closed and goals not reached, he set out to resolve the conundrum. The solution lies in data – big data, intelligence worthy data.
Using tried and true inbound methodology, SiO Digital adds its own spin by incorporating Artificial Intelligence when working on a client’s strategy. Mining data is easy (internet users leave so many gold nuggets behind), but exploiting it is another matter. While businesses may have a lot of information about their customers and preferred target, converting the insights into revenue is another matter.
With a data-driven and AI-operated approach, marketers can solve a business deficiency the way we would solve the algorithm of Rubik’s cube. Giovanni said, “Predictive Marketing, statistics, probabilities, and Dynamic Smart Content (i.e. content that evolves the exact same way the consumer does, adapting to behavior and improving where appropriate) are a few of the techniques that allow us to give our clients control of their ROI”.
From a heap of data, SiO Digital shapes a concrete, actionable, growth-driven scenario, tests it, improves it, then launches the strategy (and improves some more). Businesses – high tech, B2B SaaS and cloud-computing companies especially, where the competition is so fierce – can no longer afford to 1) Ignore data, 2) Ignore science, 3) Hit, miss and start over.
The only way to reach revenue-growth goals is via iNBOUND iNTELLIGENCE: Trusting hard facts and big data, leveraging artificial intelligence solutions that will only get better and anticipating their future use, while still adding a generous dash of creativity – the marketing that people love. Selling the way people buy.