LDJ Futures Is Operated by LDJ Productions, Which Will Offer Candy Lab’s “See Now, Buy Now” Augmented Reality Technology to Select Clients for Use at New York Fashion Week in 2018
LDJ Futures, the first startup accelerator for live event technology, announced that the first investment of its Futures Innovation Fund will be Candy Lab AR.
LDJ Futures was launched in September 2017 by LDJ Productions, an innovator in global event management, production, technologies, and creative services. Their client roster includes L’Oréal, Reebok, The New York Times, Rolls-Royce, Oath (formerly Yahoo!), Fairchild Fashion Media, and WME/IMG in which they are the agency producers of New York Fashion Week.
Candy Lab AR is the first investment for LDJ Futures and will form part of a soon-to-be-announced cohort of startups. By providing a combination of investment capital and advisory services to leading startups, LDJ Futures aims to meet the growing demand for new and innovative technologies in the live events and experiential entertainment sectors. The agency plans to offer Candy Lab’s soon to launch “See Now, Buy Now” augmented reality solution to select clients for use at New York Fashion Week starting September 2018.
“LDJ Futures is focused on investing in the world’s best experiential technologies and then proactively offering them to the corporate clients of LDJ Productions. We’re confident that Candy Lab will become the AR platform of choice for many corporations and their digital marketing agencies,” says Garnet Heraman, Managing Director of Investments at Futures Innovation Fund.
Events contribute $115B to the annual GDP in the United States alone – and LDJ Futures, along with its Futures Innovation Fund, is on a mission to support entrepreneurs focused on apps, design, and other production niches to bring their biggest ideas to life and to amplify brand experiences. With a focus on the Technology, Fashion, Beauty, Finance, Automotive, and Media, LDJ Futures will bring much-needed tech innovation to the events space across all connected industries.
Candy Lab is the only company to offer enterprise location-based augmented reality experiences, developing apps and games for brands to amplify their events. The all-in-one, patented technology platform helps corporate brand owners create entertainment to bring their locations to life through rich media downloads, coupons, loyalty rewards, GPS, beacons, CMS, and extensive analytics.
“The investment from the Futures Innovation Fund highlights the commitment that LDJ has to ensure that innovation is at the forefront of the fashion and events industry and after a very successful rollout of our innovative products, we can’t wait to bring Candy Lab AR to the next level with the help of LDJ Futures,” said Andrew Wayne Couch, CEO of Candy Lab.
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