crystal.io, the first virtual advisor for digital marketing and social media collaboration, has announced that it is one of the first artificial intelligence (AI) tools to partner with human intelligence platform – DataSift. The new collaboration will integrate PYLON for LinkedIn Engagement Insights into its all-new Listening feature. The offering provides marketers with an instant competitive edge when it comes to marketing activities on the world’s largest online professional network.
DataSift Offers Human Intelligence for LinkedIn Marketing
LinkedIn Engagement Insights, provided by Human Data Intelligence provider DataSift, gives access to aggregated professional data from the world’s largest online professional network, helping digital marketers to dig deeper into their audience, content and engagement insights while respecting LinkedIn members’ privacy.
By partnering with DataSift, crystal.io will deliver customers the capability to analyze more than 130 analysis attributes, including member and company demographics, topics and entities, links, and engagements around likes, comments, and shares.
Tim Barker, CEO, DataSift says, “With LinkedIn Engagement Insights, DataSift is re-inventing marketers’ campaign planning and delivery by enabling access to rich audience, content and engagement data.”
crystal is the first AI-powered advisor answering users’ digital marketing related questions in real-time with smart and actionable insights.
Simplified Marketing Campaigns with One-Click Analytics
The new AI-based digital marketing tool currently completes its offering with the web, social and campaign analytics, management, and teamwork. The integration of privacy-first LinkedIn Engagement Insights on crystal will result in a new Listening feature, providing more than 1,000 actionable KPIs covering all industry verticals and countries. It will be available for Premium and Enterprise users starting this June.
The new Listening feature will provide the insights to optimize digital strategy on LinkedIn for more than 500 million professionals currently active on the world’s largest online professional network.
“crystal is one of the first AI-powered digital marketing tools to offer aggregated professional data via LinkedIn Engagement insights,” says Uljan Sharka, CEO, crystal. “This is a huge milestone, enabling crystal users to access external professional data in a way that is designed to respect LinkedIn member privacy. Brands and businesses will be finally able to get more value for their professional marketing operations.”
Tim adds, “We’re delighted that crystal is partnering with us to provide its clients with the actionable insights needed to inform their activities on the platform.”
crystal’s AI-powered advisor platform does more than what modern-day intelligent assistants do. It learns by doing, improving performance by interacting with the data. The platform is built on Google Cloud Platform and is capable of filtering awkward talks using NLP/Machine learning algorithms. Together with DataSift, crystal.io platform will add more automated human intelligence into predictive analytics, web and social measurements, speech collaborations, and content marketing.