Rocket Fuel’s Global Predictive Marketing Platform has been Recognised for Bringing AI to Marketers
Rocket Fuel, a predictive marketing platform, has been named a leader among Omni channel demand-side platforms (DSPs) by independent research firm Forrester in its report titled “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017”.
The report assesses and identifies the top demand-side platform (DSP) providers in the ad tech space. It outlined how Rocket Fuel is providing self-service users with artificial intelligence (AI) and machine learning solutions.
The report stated that the company’s future is in “self-service and bringing AI to marketers.”
“Forrester’s Q2 2017 DSP Wave Report illustrates that the digital media industry has reached an important inflection point,” said Randy Wootton, CEO of Rocket Fuel. “CMOs are demanding best-in-class technology that also enables portfolio-wide performance. As the leading predictive marketing platform, we look forward to continuing to expand our integrations with the broader marketing technology ecosystem and to extend these partnerships to include AI-to-AI syncing.”
Rocket Fuel earned the highest score in categories including client satisfaction, inventory quality, campaign setup and management, campaign health and reporting, audience insight, and discovery, and future product roadmap.
Eric Duerr, CMO of Rocket Fuel, said: “Bringing the power of AI to brands, agencies, and marketers get everyone excited, and I believe that this recognition reinforces both our strategic vision as well as the significant impact we’re making in the industry.”
Vendors in the report were evaluated based on a number of criteria across three main categories that include current offering, strategy, and market presence. Vendors must report over $100M revenue in its home market with 300+ global employees and their DSP must bid within allotted time budgets for 98% or more of its bids.