Rocket Fuel integrates its predictive marketing platform into partner native supply to access best in-feed and recommendation widget native inventory
Rocket Fuel, a predictive marketing platform, launched native advertising capabilities powered by AI to help agencies and brands augment their digital marketing campaigns.
The company said its Native offering is available as an open beta for current clients who seek to add contextually relevant content to their campaigns. Rocket Fuel Native provides seamless access to high-quality native inventory through partnerships with suppliers including DoubleClick Ad Exchange, Nativo Open, PubNative, Sharethrough, and TripleLift. The native inventory allows clients to increase engagement with target audiences at the time when they will be most receptive.
John Genna, VP-Product Marketing, Rocket Fuel, said, “As agencies and brands strive to anticipate consumer needs and deliver authentic, relevant experiences for consumers, we’ve seen the opportunity for our clients to leverage native as an extension of their existing campaigns. At Rocket Fuel, Native is simple, scalable, and much more effective at leveraging our predictive marketing platform and the quality inventory of our partners.”
BI Intelligence predicts that by 2021, 74 % of total US display revenue will be native, up nearly 25% since 2015. Keeping Native’s potential in mind, Rocket Fuel integrated its predictive marketing platform into partner native supply to access best in-feed and recommendation widget native inventory.
“By integrating with the TripleLift Native Exchange,” said Ari Lewine, Co-Founder and Chief Strategy Officer, TripleLift, “Rocket Fuel’s customers can now access over 30 billion in-feed native ads monthly, across the world’s best publishers. Rocket Fuel’s AI-driven platform capability to identify the opportune moments to bid on native inventory, combined with the superior effectiveness of native ads, represents the evolution of programmatic advertising.”
Additionally, advertisers on the Rocket Fuel platform will be able to leverage the real-time data against the premium publisher inventory of over 1200 sites and apps on the Sharethrough Exchange. Alex White, VP Product Marketing, Sharethrough, said, “It’s great to see a company like Rocket Fuel investing in creating high-quality native ad experiences that don’t disrupt the user experience while enabling them at scale.”
This month, Rocket Fuel also launched an anti-malvertising platform that leverages Google Cloud Vision API to detect and reject prohibited ad types, leading to significant savings for brands.