Sales Veteran Walter Sharp Joins Fast-Growing Martech Firm
Azalead, the international technology leader in account-based marketing, announced the opening of a US sales and support office, and hired an industry sales veteran, Walter Sharp, to run its sales operations in this region. Sharp will join a rapidly expanding team already based in the US, and report to Meredith Bell, the company’s vice president of worldwide sales and president of the Americas. The office will be located in Madison, Wisconsin and serve as a base of Azalead’s North America operations.
Sharp joins an experienced team of sales and customer support experts who are supporting the expansion of Azalead into the North American market. With a particular focus on the industrial manufacturing sector, Azalead’s innovative approach to increased personalization and efficiency in how B2B marketing can be used to drive measurable revenue growth has gained traction with companies who are looking to convert and nurture more qualified prospects within their installed base.
Sharp joins Azalead following a successful career in sales at a number of enterprise-oriented technology suppliers. Most recently he served as a senior sales executive at Coupa, a provider of a cloud-based suite of financial applications that control the ways spend happens in companies. Prior to that, he built a 20+ year career with senior positions at enterprise providers People Answers, Zilliant, Ariba, Symantec and Clarify.
“Walter brings an impressive track record of establishing a market presence and expanding growth in the B2B space. He has a deep understanding of the complex, matrixed go-to-market structures of big manufacturers. Walter understands the challenges these companies face — commoditization, increased competition, and the need to move towards providing more complex solutions for their customers — and he has seen how much the ways these companies buy has changed over the last five years. We are confident those skills will be a valuable asset to Azalead and our clients as we expand our footprint in the US market and focus on key segments well-suited to the benefits our ABM solution can deliver,” said Bell.
Azalead offers a unique platform for account-based website personalization, advertising, analytics and sales enablement. The Azalead solution helps companies target anonymous buyers as well as educate buying committees early in the buying cycle and build a memorable buying experience.
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