The In-Person & Online Certifications Enrich Practitioners’ Expertise in Account-Based GTM and Account-Based Measurement & Reporting

Demandbase, the leading account-based GTM platform for B2B enterprises, announced the launch of two new account-based go-to-market certifications. These courses, developed in partnership with B2B analyst firm ForgeX, are critical for any GTM leader or practitioner who is considering or already executing an account-based strategy. The new certifications feature proprietary research-backed frameworks, models, and insights that support modern account-based GTM strategies. The courses focus on Account-Based GTM and Account-Based Measurement & Reporting, offering a comprehensive learning experience, including regular knowledge checks, a final exam, a digital workbook, and a certification badge upon successful completion. In addition to the virtual online program, Demandbase and ForgeX will debut a half-day live workshop, with further details to be revealed at the B2B Marketing Exchange (B2BMX) in late February.

“Following our strategic rebrand last year, we wanted to refresh our certifications to better align with our evolving account-based GTM strategy and address the real needs of B2B marketers,” said Alicia Hale, senior vice president of growth marketing at Demandbase. “Our updated certifications offer practical, results-driven frameworks designed to accelerate adoption, foster alignment between sales and marketing teams, and deliver measurable business outcomes—ensuring a unified approach to ABM that drives growth and long-term success.”

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Participants can choose from two specialized programs:

• Account-Based GTM Certification:
  The foundational course, which covers modern frameworks, proven models, and research-backed insights to optimize GTM programs, takes participants through the various types of ABM such as Enterprise ABM, Growth ABM and Deal Acceleration.
• Account-Based Measurement & Reporting Certification:
  This course equips practitioners with tools and strategies to quantify success, fine-tune account-based programs, and drive measurable business outcomes.

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“A lack of innovation has plagued ABM frameworks and strategies, leaving B2B leaders to fend for themselves,” says Davis Potter, chief executive officer & co-founder of ForgeX. “We are excited to partner with Demandbase to close this innovation gap with their new certification courses, providing GTM practitioners modernized deployment models, frameworks and tools to help them design and scale a holistic Account-Based GTM strategy.”