EnterpriseDB® (EDB™), the database platform company for digital business, announced that Keith Alsheimer, Chief Marketing Officer, will provide his insight and experiences on emerging marketing techniques during the MarTech conference in Boston. The event is being held October 2-4, 2017 at the Hynes Convention Center.
The MarTech conferences, held in multiple locations nationwide, combine material on technology and marketing to help marketers navigate new technologies and to provide marketing strategy and insight to technology experts. Marketing automation software provider Marketo Inc. is hosting a series of marketing strategy presentations in conjunction with MarTech called The Marketing Nation Roadshow.
Alsheimer will participate in one such strategy talk on Tuesday, October 3, 2017, at 2:30 p.m. titled How to Accelerate Your Sales Growth Using an Account Based Strategy.
Enterprise solution vendors like EnterpriseDB are evolving the way they interact with customers and sales prospects. Alsheimer will discuss how EDB has achieved success with account based marketing to better serve customer needs and grow sales.
In keeping with the approach, EDB has begun customizing communications to respond to the needs of specific organizations. This represents a shift away from traditional broad-based business-to-business marketing initiatives that targeted the marketplace with more generalized messaging. Adopting account-based marketing has been a success as EDB recently closed its 30th consecutive quarter—seven and a half years—of subscription revenue growth.
As EDB’s CMO, Alsheimer oversees sales development, corporate communications, product marketing, and brand management. Alsheimer has more than 25 years of leadership experience in the enterprise and government sectors, including eight years as a Captain in the U.S. Army. Prior to joining EDB, Keith founded eSpendwise, Inc. in 2000 and served as its CEO until the business was sold in 2012.