Company Enhances Live Leads Platform with New Account Watch list Feature To Enable Superior Account-Based Strategies
KickFire announced the release of Account Watchlist across its LIVE Leads platform. The leader in IP address intelligence and company identification technology’s Account Watchlist allows B2B marketers to enhance their account-based marketing (ABM) strategies by leveraging firmographic data and IP address intelligence.
This announcement followed the release of SiriusDecisions Demand Unit Waterfall® and the addition of the Target Demand and Active Demand stages. It clearly reflects the industry’s switch toward new strategies to engage decision-making groups, such as account-based marketing, content personalization, predictive, and intent. KickFire’s Account Watchlist feature coordinates within the Active Demand stage as it identifies the target accounts even before they initiate their purchase or self-identify on the website.
KickFire Account Watchlist enables the teams to:
- Actively monitor, segment, and prioritize target accounts
- Identify the accounts showing active demand and real-time buying intent
- Receive instant alerts and automated reports for target accounts interested in engagement
- Engage with target accounts early in their buying cycle
- Communicate directly with decision-makers and others within the Demand Unit
- Leverage KickFire’s company firmographic data like industry, revenue, and employee size, to track new accounts to the Ideal Customer Profile (ICP)
KickFire CEO, Stephen Oachs, said, “The addition of Account Watchlist to the KickFire LIVE Leads platform strengthens our commitment to providing customers best in-class services for demand generation, account based marketing, predictive, intent, and content personalization.”
KickFire’s LIVE Leads platform enables companies to monitor their website’s invisible pipeline by identifying anonymous web visitors showing real-time buying intent for their products and services. Its proprietary TWIN Caching® technology and firmographic data provides the highest quality business intelligence to B2B marketers. They can also utilize KickFire’s firmographic data and IP address intelligence to enhance account-based marketing, content personalization, predictive, intent, B2B ad-targeting, and more. B2B marketers can use this in combination with the KickFire API to get an end-to-end view into the performance of their ABM programs.
KickFire’s had already rolled out a series of enhancements to the LIVE Leads platform before this announcement, which included new and expanded CRM integrations and increased IP address-to-company identification rates for companies based in the UK and other European countries.