Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, announced that Ross Paterson has joined the executive leadership team as Vice President of Customer Success. Paterson previously served as Vice President of Customer Success at Lead Forensics, where he established their highly successful U.S. operation based in Atlanta.
“My passion is making customers successful, creating raving fans in our community, and sustaining a beloved brand in the market. Terminus is defining a new way for B2B marketers to work by giving them the tools and processes to efficiently engage best-fit accounts, and along with this comes a level of transformation for our customers. I’m here to ensure our team is world-class at supporting this journey, guiding success with our product, and empowering our customers to be revenue leaders,” said Ross Paterson, Vice President of Customer Success at Terminus.
Paterson is the latest addition to the Terminus executive leadership team. In Q4 2016, Bryan Brown, former VP of Product Strategy at Silverpop, joined Terminus as Chief Product Officer. In Q1 2017, Todd McCormick, also formerly of IBM/Silverpop, was brought on as Chief Revenue Officer. In Q2 2017, Peter Herbert, a recognized leading ABM practitioner, joined as VP of Marketing.
“Nothing is more important to Terminus than our customers’ successful journey with account-based marketing, and we’ve brought in a leader who knows his domain and has notable success working with marketers. Ross brings B2B client services expertise, experience in high-growth SaaS companies, and the deep knowledge to help us continue building a best-in-class ABM platform and community for B2B marketers to become heroes in their organizations,” said Eric Spett, CEO and Co-Founder of Terminus.
“From a customer success perspective, we are building a team that will be known as a global leader. When people talk about customer success, I want people to think of Terminus as the model for client support and services.” Paterson said.