CMOs Must Think Beyond the Campaign to Impact, Strategic Planning and Performance Management
Allocadia, a leader in Marketing Performance Management (MPM), and the creator of the #RunMarketing movement. The MPM leader has announced a partnership with Sojourn Solutions, experts in marketing operations, strategy and technology. –. The new alliance will help organizations to optimize their impact on the business and the performance of their marketing efforts.
One joint customer, Progress Software, leverages Allocadia’s MPM platform to align marketing to corporate objectives, while relying on Sojourn Solutions to design and optimize high-performing system integrations and campaigns.
Jenn Ortiz, Director, Marketing Operations, Progress, said, “Bringing this all together gives Progress true marketing ROI. Additionally, Sojourn Solutions has been a key partner in our marketing operations, strategy, and execution.”
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Jeff Epstein, Director, Product and Partner Marketing, Allocadia, said, “To truly optimize marketing performance, organizations today must integrate foundational tools such as marketing automation and CRM with MPM.”
Jeff added, “By combining Allocadia’s MPM platform with the marketing technology and strategy expertise of Sojourn Solutions, enterprise teams now have a solid partner with strong operational chops to help connect the dots and integrate the processes of these core systems. This partner brings a powerful, proven combination of industry expertise, strategy, and customer service.”
Dan Vawter, co-founder and managing partner at Sojourn Solutions, said, “Ultimately, this partnership aims to guide marketing organizations beyond campaign ideation towards understanding their ROI and impact on the business.”
Dan explained, “We know it’s critical for marketing teams to wrangle control over their investments, plans, and performance data, and Allocadia is the only true enterprise MPM solution that allows companies to act with total confidence. Every enterprise marketing team with growth ambitions needs the solid operational framework of investment data, insights, and measurements of Allocadia. Today, Sojourn becomes a key partner in making that vision a reality.”
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Currently, hundreds of global organizations use Allocadia’s best-in-class MPM platform. They use it to manage billions of dollars in marketing investments, resulting in greater transparency, control, and insight into ROI. With Sojourn’s expertise across the industry’s top marketing technologies, joint customers will benefit from strategic and operational guidance as they seek to realize greater impact of their marketing dollars.