Altify, an enterprise sales software provider, announced that it has expanded its sales and marketing executive leadership team. The company has also opened a new headquarters in San Jose, California, to continue to support and grow its customer base.
In May 2017, Patrick Morrissey joined Altify as the Chief Marketing Officer. Altify appointed Mike Fenn as its Vice President, Sales, West, in April 2017. In their new positions, Morrissey and Fenn will be responsible for developing and executing marketing and sales strategies, respectively. They will support the next phase of the company’s growth as it continues to transform the sales industry with its sales performance management platform.
Anthony Reynolds, CEO, Altify, said: “As Altify expands its business, it is imperative that we have the right talent and resources in place to allow us to build our company and continue to innovate. Mike brings a wealth of industry experience and management expertise that will ensure Altify continues to help companies win the opportunities that matter. Opening a new headquarters in Silicon Valley will help support the company’s growth by enabling us to attract top sales, marketing, consulting, and customer success talent in a premium location.”
Morrissey has held several leadership roles in Salesforce, DataSift, Savvion, Tidemark, Revive Now, among others. Prior to joining Altify, he served as the Chief Revenue Officer at Simpplr Inc., a Salesforce social intranet company, funded by Norwest Ventures and Salesforce Ventures. He has also served as a Vice President of marketing and alliances at Salesforce for four years, where he led the global industry marketing and ISV sales teams and drove strategic partner relationships.
Morrissey will leverage his expertise in growth marketing and understanding enterprise sales to scale Altify’s profile even further in the market.
“Altify is a pioneer in sales transformation, with a platform built on Salesforce. I’m excited to join a company with a demonstrated track record of innovation and customer success, and I look forward to accelerating our growth and market leadership,” Morissey said.
Mike Fenn joins Altify after five years serving as an area VP at Salesforce and as VP- Sales, West Region, at FAST Search and Transfer, a Microsoft subsidiary. Fenn brings experience building and retaining high-performing sales teams to his role as vice president of sales at Altify.Altify enters the newest phase in its growth trajectory as a Salesforce Platinum Partner.