Event Organizers can now Track Attendees Interest in Real Time and Act on Leads. Advertisers and Sponsors Report Increase in ROI
A trade show could be the perfect meeting ground for seller and buyer, company and consumer to find each other; talk shop and make a transaction that leaves both parties satisfied. But most of the time, trade shows end with a whole lot of noise, not much to show for the effort while sponsors and advertisers ask themselves what went wrong.
Attendify, CEO, Michael Balyasny asked himself the same thing. This problem is what Attendify attempts to solve. Events like conferences, exhibitions, corporate meetings and trade shows are a fertile landscape for collection data from highly qualified leads – customers attending the event. However, without an intelligent tool to collect, analyze and act on this data – efforts are all but in vain. That’s where Balyasny steps in. Attendify is an event technology company. Attendify products include;
Mobile Event App: This process is as simple as a click and drag. Choose from themes and watch your app being built in real time – you don’t need a designer to create a professional app for your event.
For attendees: This app helps them traverse the sometimes complicated venue with maps, schedules, speaker lists, etc. It also functions as a social network to connect with other attendees, building a sense of shared experience.
For organizers: Consider this a microcosm of your customer base. Every attendee is registered; you can track their interest levels depending on activity. Attendify lets you segment profiles depending on demographics and further categorize them depending on specific sessions they may have attended.
For advertisers: The app lets you track visitors who come by your kiosk. Scan the attendees badge and get a profile of those who have shown interest so you can follow up. It also provides information regarding the number of times visitors have mentioned your brand via the in-app wall. Organizers can choose the level of involvement advertisers will receive through the app backend.
Event Websites: Attendify hosts your website free, there’s nothing to configure or install.
Audiences: The latest feature to be launched – Attendify Audiences offers much needed integration with leading marketing systems so you can now act on data. It integrates with Marketo, MailChimp, and Salesforce.com to build specific audiences to target, ensuring a personalized approach.
Attendify helps companies like Google, Bloomberg, AstraZeneca, Sage, Phillips, Autodesk, and AOL create differentiating mobile experiences for their events.