The Former Global Ceo Of Performics Would Take The Helm At Ansira, The Industry-Leading Customer Engagement And Channel Partner Empowerment Agency
Integrated customer engagement agency, Ansira has announced its new CEO, Daina Middleton. Daina is the former Global CEO of Performics and she will effectively be the Executive Officer from October 2, 2017.
Daina said, “I am thrilled to lead such a dedicated, passionate team. Ansira’s obsession for driving customer performance and unique skills in channel and local marketing give the organization a clear industry advantage. We are looking forward to continuing to disrupt the data-driven, technology-enabled marketing industry.”
Jim Warner, Ansira’s Chairman, said: “We are excited to welcome Daina to the Ansira team. Her outstanding track record as a marketer, agency leader and innovator will help drive great results for our clients and growth for Ansira.”
Daina, who also ran business marketing at Twitter, served for more than four years as CEO of Performics, a global performance media agency, and has spent nearly 30 years in the advertising and marketing industry. Over her career she has worked across a variety of categories and with iconic brands such as Nestle, Verizon, Coca-Cola, Microsoft, Bose, Kohl’s, Toyota and Singapore Airlines, and managed teams in 40 countries. In addition to Twitter and Performics, Daina worked for the digital creative agency Moxie and spent 16 years at Hewlett-Packard in a variety of marketing roles during her tenure there.
Most recently, Daina has been a leadership coach working with executives seeking to drive organizational performance and manage change. The author of two books on leadership and business, Daina also serves as an independent director on the board of Marin Software. She is the recipient of a bachelor’s degree in technical journalism from Oregon State University.
Currently, as a leading data-driven, technology-enabled marketing solutions provider, Ansira delivers results for world-class brands, including 25+ Fortune 500 brands by activating first, second and third-party data.