Oro Announces Its First Open-Source B2B E-Commerce Platform OroCommerce

Oro Announces Its First Open-Source B2B E-Commerce Platform OroCommerce

Former Magento co-founders are back with their latest creation. This time, Yoav  Kutner and Roy Rubin have built a cutting-edge e-commerce platform exclusively for B2B merchants. They announced the launch of OroCommerce 1.0, the first truly open-source platform addressing the complex B2B operations.

OroCommerce 1.0 is set to redefine the entire B2B e-commerce platform offering flexibility across an entire range of operations. Within hours of launch, the open-source platform already has a series of beta testing modules.

Oro, Inc. announced its latest business management application to help e-commerce companies accelerate their technology adoption, without disrupting growth. OroCommerce 1.0 adds to the existing suite of open-source B2B commerce applications which includes OroPlatform and OroCRM. OroCommerce 1.0 currently offers customized catalogs to manage pricing models for different customer groups across omnichannel platforms.

The latest OroCommerce version allows multiple sales representatives to access the features from a single user account. Multiple users can create different personalized product catalogs by merely tweaking the category and product visibility settings. Talking of performance, OroCommerce has a Data Audit (change log) feature that can be accessed by front-end users as well as back-office marketers. Product import has been bolstered to improve the performance further. Moreover, the open-source B2B commerce platform from Oro, Inc. now features a sophisticated UI for tax-related operations, management, and configurations.

OroCommerce does not miss out on integrations either. The new open-source platform can seamlessly integrate with other business management applications – ERP, CRM and analytics tools, offering a very interactive user dashboard. OroCommerce sails past its competitors in B2B commerce by virtue of its robust functionality and highly customizable platform that can leverage B2B and B2C customer base with a single CRM integration.

B2B marketers can also pull valuable insights using OroCommerce’s segmentation and reporting engine to keep an eye on critical KPIs, customer behavior, and other experience-related metrics. It will allow them to build omnichannel targeted campaigns, driving higher ROI in a shorter span of time.

“After more than a decade of experience with open source business applications, Roy and I saw an acute demand from B2B businesses for an e-commerce solution that was truly agile and easily customizable,” said Yoav Kutner, Oro’s co-founder, and CEO.

“We developed OroCommerce to offer a complete set of out-of-the-box e-commerce features, all of which can be tailored to fit a given business’s unique needs.”

According to an analysis by Frost & Sullivan, the B2B e-commerce market will touch a mind-boggling figure of $6.7 trillion by 2020. OroCommerce will offer a tangible platform for marketers to surf the tidal wave that technology disruptions introduce in the B2B e-commerce space.

Read AlsoMagento Raises $250 Million Funding from Hillhouse Capital; To Scale Omnichannel E-Commerce Operations in Asia

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