Wunderman Expands its Reach; Acquires Spanish Digital Agency-The Cocktail


Wunderman announced its acquisition of The Cocktail a digital agency which serve the Spanish speaking countries. The Cocktail is based out of Spain with offices at Colombia and Mexico. With this, Wunderman has successfully expanded its business in delivering marketing and technology services in Europe and Latin America with a special focus on Spain.

The Cocktail, founded in 2003, currently employs more than 250 people, and is a renowned provider of advanced digital transformation services. It offers a comprehensive proposition starting from developing business strategy, creating design and technology to delivering business value to customers. Its client list includes brands like El Corte Inglés, BBVA and Real Madrid. The company will continue to operate under its own brand within Wunderman under the leadership of its Founder & President, Alberto Knapp,  and his management team.

Outputs of the Acquisition

The acquisition will enable Wunderman to extend its expertise and solutions to meet end-to-end requirement for digital consulting services of its clients. It will keep customer experience design and innovation at the core of its creative campaign development. Consulting groups like Acceleration and others across Wunderman will work together with The Cocktail. It will aim at enhancing Wunderman’s global connections with major technology partners like Adobe, Google and Salesforce.

Alberto Knapp, Founder & President, The Cocktail, said, “Technology and innovation are continuing to play a pivotal role in the way our clients think about customer engagement. We believe that a global partnership with Wunderman will allow us to create a compelling proposition for brands looking to effectively engage consumers in the digital world.”

According to Mark Read, Global CEO, Wunderman “The Cocktail is recognized in Spain and Latin America for its strengths in consulting, customer experience and marketing technology. Wunderman can now bring the right mix of consulting and agency skills, on a global basis, to clients looking to transform their marketing to take advantage of the digital revolution.”

Also Read: A Study Reflecting the True State of Digital Transformation

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