What To Expect From Dreamforce 2017


There’s Much To Gain From Attending Dreamforce 2017; Just Ask Their ROI Calculator

Dreamforce, the learning event of the year, hosted by Salesforce, is the world’s most innovative company according to Forbes Magazine. Starting November 6th, the happenings at this San Francisco event promise to make MarTech history if we are to believe the line-up of live demos, speakers, products, and guest-list. It wouldn’t be the first time. Past speakers include Hillary Clinton, Melinda Gates, Al Gore, and Arianna Huffington. It’s not all work and no play; past performers include U2, Foo Fighters, John Legend, Stevie Wonder, Bruno Mars, Green Day, and more.

According to past data from attendees; the first Dreamforce took place in 2003, learnings from industry experts at the event can be indirectly translated to higher ROI. Trust to the guys at Salesforce to calculate it for you. Here are the numbers for an individual who attends;

Average Marketing Metrics Achieved

  • 34%  increase in lead volume
  • 29% increase in marketing campaign effectiveness
  • 34% increase in lead conversion rate
  • 37% increase in leads from social sources

So what does the largest software conference in the world have in store this year? Here are a few things you can look forward to at Dreamforce 2017:

KEYNOTES: Salesforce Einstein: Blaze New Trails with AI
Salesforce Einstein is delivering more than 475m predictions every day, helping companies make their employees smarter and their customers happier. We’ll be announcing exciting new Einstein powered features that will allow companies to build AI-powered apps and create intelligent experiences throughout their entire business. Join the Einstein product team along with Bill Hoffman, Chief Analytics Officer of US Bank, as we showcase the latest innovation from Einstein and help everyone blaze new trails with AI.

Also read: Salesforce Einstein Analytics Drives Shazam to Achieve 752% Rise in ROI

Salesforce Community Cloud Keynote: Put Your Customer in the Driver’s Seat
200 million community members are connected and in control with Community Cloud. Learn how you can deliver smart, beautiful and connected digital experiences to any audience on the world’s #1 CRM platform. Hear from Piergiorgio Grossi, CIO, Ducati, Ron Guerrier, CIO, Farmers Insurance, and Kimberly Phillips, Sr. Program Director, along with Heather Hiles, Deputy Director in Higher Education of The Gates Foundation to see how they extend Salesforce to customers and partners with Community Cloud. Join these Executive Trailblazers and see how they are innovating their customer experiences with Lightning + built-in processes and are deploying faster with Lightning Bolt Solutions for Industries.

B2C Marketing Keynote: Welcome to the Age of Intelligent Marketing
Join Salesforce Marketing Cloud and leaders from Fidelity, Hotels.com and Sierra Club to learn how marketing trailblazers are connecting marketing to commerce, sales, and service to deliver personalized journeys, win the hearts, minds, and loyalty of their consumers, and grow their brands. See how mobile, social, data and AI are redefining expectations for brand engagement throughout the consumer journey. Be inspired, gain insight and get excited to join the marketing revolution.

Also read: Dreamforce 2017 Exclusive: 5 Exciting Things Awaiting You at Downtown SF This Year

SESSIONS: Sell More with Leads and Opportunity Management
This is an intimate and interactive discussion with other customers to learn how to best manage Leads and Opportunities to deliver a greater return on your Salesforce investment. You can share ideas on ways to optimize leads, opportunities for improving sales reporting, and take back tips to ensure you are leveraging online resources and developing the right strategies for continued success.

Understand Your Buyer’s Journey with Pardot
Before you can fully leverage your marketing automation platform, you must first understand your buyer’s journey from top-of-funnel to post-sales. This is a round-table discussion on understanding and automating your buyer’s journey through Pardot, from lead-generation tactics to turning your customers into brand champions.

Quantify Your Customer Friction Factor
The digital revolution has raised the bar and a frictionless customer experience is now expected, by everyone, all the time. Join us to learn how our method for quantifying Customer Friction allows you to drive measurable improvements tailored to customer challenges, while leveraging the Salesforce platform to reduce friction within your customer and employee base.

OUTREACH: Learning Cabin in Dream Valley
This is the go-to place to get inspired and give back. Every day, you’ll have a new opportunity to learn about Salesforce’s commitment to workforce development, education, environmental sustainability, and philanthropy, and you’ll learn about opportunities for getting involved.
For every Dreamforce Quest that’s completed, Salesforce.org will donate $50 (until they reach $1 million) toward ensuring that everyone has the tools they need to get a great education and join the workforce. Donations will be split among three organizations making great strides in this space: Girl Scouts, College Track, and Upwardly Global.
Moreover, the Concert for UCSF Benioff Children’s Hospitals in conjunction with Dreamfest, features Alicia Keys and Lenny Kravitz.

Recommended read: Salesforce Introduces Einstein Account-Based Marketing, Built on the World’s #1 CRM Platform

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