Maersk Line Charts Course to Customer Success with Salesforce


Deploys Einstein Analytics To Automatically Surface Insights And Recommend Actions To Optimize Marketing Campaigns, Accelerate Sales And Improve Customer Service

Salesforce, the global leader in CRM, announced that Maersk Line—a worldwide leader in transportation and logistics, with a fleet of more than 600 vessels that move in excess of 12 million shipping containers each year—is expanding its use of Salesforce, adding Salesforce Marketing Cloud, Einstein Analytics and Community Cloud to its current deployment of Sales Cloud and Service Cloud.

Steen Erik Larsen
Steen Erik Larsen

“Success in the complex and high-stakes world of global transport and logistics relies on meeting customer expectations every step of the way,” said Steen Erik Larsen, Senior Director IT at Maersk Line A/S. “With Salesforce, we’re bringing the entire customer journey, from lead to prospect to customer, on one platform and adding analytics to get deeper insights that will allow us to continually meet the evolving needs of our customers.”

Cindy Bolt
Cindy Bolt

“Shipping line operations are immensely complex,” said Cindy Bolt, SVP, Salesforce Industries, Manufacturing and Consumer Goods. “Equally complex is the ability to provide seamless customer experiences on a global scale. Maersk Line is addressing this challenge by unifying its sales, service and marketing on Salesforce, which will lead to more personalized, 1-to-1 experiences across the customer lifecycle.”

Recently Salesforce and Dell Technologies announced a strategic technology agreement where Salesforce Einstein artificial intelligence will make Dell’s customer interactions smarter and more predictive.

As an extension of their long-standing relationship, Dell Technologies will expand the use of Salesforce’s market-leading sales, service, and marketing applications and CRM platform, which have been made smarter by Einstein artificial intelligence, to thousands of Dell Technologies employees worldwide, empowering them to deliver even greater customer success. Dell Technologies customer contact centers worldwide will now have access to Service Cloud Einstein, integrating with the existing Sales Cloud footprint.

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