Sales Intelligence Platform Vainu Launches Salesforce Integration

CRM Integration Further Streamlines the Path From Prospecting to Sales

The world’s fastest growing sales automation and prospecting platform Vainu unveils a new CRM integration that could change the way businesses around the world think about finding and cultivating sales leads.

Vainu, a SaaS sales platform that tracks and stores crucial open data on 108 million companies worldwide, now seamlessly integrates with the most recognized and widely used CRM, Salesforce.

Mikko Honkanen
Mikko Honkanen

“We’re extremely excited about this new way of using our solution. The Salesforce integration is a logical extension of Vainu’s other relevant integrations and opens the door for efficient sales automation from start to finish for clients here in the United States and across Europe. As we like to say, we’re providing salespeople the tools to become all-knowing sales wizards,” said Mikko HonkanenVainu Co-Founder.

With a U.S. database and ones across Europe in DenmarkFinlandNorwaySwedenThe Netherlands, the company is constantly leveraging open data and AI to improve the sales process for thousands of salespeople who already use the software. The Salesforce integration adds to other useful sales and workflow tools, including Pipedrive, Microsoft Dynamics, LinkedIn, Slack, Gmail and more.

Also Read: Sales Intelligence Startup Vainu Named a Top 100 European Startup, Wins Two Major Startup Awards

Vainu’s integration with the Salesforce Sales Cloud — and other CRMs — keeps useful data up-to-date and also uses CRM data to make the prospecting experience an easier one. Combining a trusted CRM with Vainu’s prospecting data helps salespeople unlock relevant, useful data about companies, which allows them to tailor communications with every company they’re targeting. And the integration limits the risk of any duplicate prospects within large sales teams. When conducting a Vainu search with an integrated CRM, sales team members will know who owns which prospects and searches can be filtered to omit any of those companies.

The platform’s customized sales triggers let users know when companies are hiring, when they are going through rounds of funding, what kinds of marketing automation they use and more. These triggers, when integrated with a CRM, also eliminate leads that tend to fall through the cracks. Triggers keep data fresh and keep clients top of mind for sales teams.

“We’ve all been there…any salesperson who has been doing it for long enough has probably watched a prospect slip through the cracks. No matter how organized you are, it happens. That’s why Vainu is such a useful tool for sales teams. Our scheduled triggers on companies make it nearly impossible to forget about prospects — they are always top of mind,” Honkanen added.

Recommended Read: In Salesforce, It’s Really About the Data


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