Signpost’s AI-driven CRM Expands SMB Offering With Google Adwords Advertising, Powered by Promote
Signpost, the leading AI-driven CRM provider for service-based brands, announced its partnership with machine learning ad platform, Acquisio, a Web.com company, aligning their visions to make full lifecycle marketing affordable and simple. The partnership will empower Signpost’s clients to effortlessly expand their customer acquisition efforts with best-in-class search engine marketing on Google Adwords.
Local, mobile searches result in a store visit within a day 76% of the time, making it an especially powerful tool for busy local businesses. Through Acquisio’s Promote, Signpost offers the Google Partner’s proprietary algorithm that maximizes budgets through smart customer targeting. The campaigns are focused on reaching people that are searching Google and who are most likely to become customers. The Promote platform automates AdWords creation and self-improves ads around the clock, removing most of the work involved.
“We’re thrilled to partner with Signpost. Together, we are employing best-in-class technologies to intelligently acquire customers through Acquisio and increase the lifetime customer value through Signpost’s smart CRM,” Marc Poirier, CEO, Acquisio said.
Signpost’s VP of Product, David Wachtendonk, said of the partnership, “Advertising on the Google Adwords platform has become increasingly essential for local businesses vying for visibility. By joining forces with Acquisio, Signpost is excited to extend its AI capabilities throughout the customer lifecycle to further empower customer acquisition efforts engineered for success.”
With over 7,500 customers, Signpost is a smart CRM that empowers businesses to know, grow and strengthen their local customer base. Powered by automated data capture, and engaging email and SMS marketing, Signpost’s Mia utilizes artificial intelligence to drive reviews up by 1.8 stars and revenue up by 10%. As one of Forbes’ ‘Most Promising Companies’ Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product.
Acquisio, a Web.com company, empowers SMBs to thrive in the digital economy by facilitating customer acquisition using ad platforms such as Google AdWords, Facebook Ads, and Bing Ads. With thousands of advertising accounts in its platform, small business owners and small business resellers alike benefit from Acquisio’s award-winning machine learning technology to automate, optimize, and scale most of the processes involved in acquiring new customers online.