SugarCRM Champions Relationship Intelligence with New Products During SugarCon


Company Adds “News” To SugarCRM Hint So Sales Representatives Are Aware Of Urgent Opportunities

SugarCRM Inc., the company that helps organizations build better business relationships, announced major updates to its Relationship Intelligence product line. Relationship Intelligence is SugarCRM’s new product line and roadmap that will combine AI-related technologies, sleek user experiences and mobile technologies so organizations can gather and analyze customer data from a broad range of social and business sources. With Relationship Intelligence, Sugar users can quickly and efficiently learn more about their business contacts and establish a productive relationship.

The company announced expanded geographical support and new features for SugarCRM Hint™, its flagship relationship intelligence product. It also previewed a new intelligent digital assistant that integrates with a user’s smartphone to provide details and background information prior to business meetings.

Rich Green
Rich Green

“The way we’ll work in the future demands that organizations respond to their employees’ desire to work like they live. That means providing access to all the data they need to get their job done, wherever they are, and via any device,” said Rich Green, chief product officer at SugarCRM. “Relationship Intelligence relies on automating large-scale data acquisition and deep learning capabilities to assist users in interactions with customers. Initially launched with Hint, and now with the demonstration of our new smart mobile assistant app, Relationship Intelligence helps Sugar users build deeper connections and respond to late-breaking developments as relationships evolve.”

In August, SugarCRM announced that it has been named a visionary in Gartner’s 2017 “Magic Quadrant for Sales Force Automation.”

Gartner evaluated 16 vendors for the 2017 Sales Force Automation report based on each company’s “completeness of vision” and its “ability to execute” on that vision.

SugarCRM believes its improved position for ability to execute in the SFA Magic Quadrant is because the company has focused on making Sugar attractive and easy to use for sales reps, easy to configure and customize so it fits the organization’s unique business environment, and to go along with flexible deployment options.

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