Multi-channel data collection and superior survey experience drive migration to Confirmit Horizons
Ecorys has selected Confirmit Horizons as the Market Research platform underpinning its expanding international research and consultancy business. Migration to the solution was completed earlier in May. The expansion with Confirmit will provide an increased flexibility and adaptability that is required by Ecorys to conduct research studies and project work on behalf of the central and local government, not-for-profit, and multi-national private sector clients in over 100 countries.
Confirmit Provides Ability to Interrogate Data and Provide Customized Reports
Confirmit Horizons, a SaaS solution for customer experience, Voice of the Employee and Market Research programs, will enable Ecorys to develop, deploy, manage and report on multi-channel, multi-lingual research projects. It brings the ability to scale a single, end-to-end platform and raise capacity to meet project peaks as needed. Moreover, it will have the ability to burst to 5-6,000 seats to conduct major annual surveys for 1-2 months each year.
The world’s leading SaaS vendor for multichannel Voice of the Customer, Voice of the Employee, and Market Research solutions has offices in Oslo (headquarters), Chengdu, Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.
Ray Lindley, Associate Director, Policy and Research Survey Team at Ecorys, explains–
“Our clients need us to be able to marry sound research with deep analysis. In order to help them formulate and evaluate social and economic programs and policies, we need to be able to survey people from various backgrounds and countries, using a wide range of data collection methods. We also need to be able to interrogate that data and provide customized reports that will support the decision-making process so that our clients can manage and evaluate those programs and policies and make a real difference.”
Next-Gen Data Collection Capabilities for Market Research
Key to the selection of Confirmit Horizons was its ability to offer CATI (Computer Assisted Telephone Interviewing) and CAPI (Computer Assisted Personal Interviewing) data collection alongside online, mobile, SMS and paper-based methods. Other critical considerations were its easy-to-use survey authoring and programming capabilities, streamlined panel management and customizable reporting and dashboards.
Lindley adds, “Adaptability is a very important quality for our clients. In order for us to provide a highly flexible and scalable service that is capable of meeting their changing needs, we needed to invest in a research platform that provides us with exactly the same qualities.”
“Our research team is already benefitting from the intuitive nature Confirmit Horizons, enabling staff with different skill sets to design, conduct and deliver survey results quickly and easily. There are no restrictions on our choice of data collection methods, we can create highly attractive surveys that drive response rates and can offer a superior survey experience for respondents which is essential for policy and program development. Confirmit provides us with the flexibility and functionality we need to offer a responsive yet reliable research service and enables to focus on the consultative nature of our work,” he said.
Tim Hannington, EVP at Confirmit said: “We’re delighted to be supporting Ecorys as they continue to grow their business. A single-system approach to research will undoubtedly enable Ecorys to streamline and centralize many aspects of the data collection, analysis and administrative processes behind the scenes and to encourage increased collaboration between research teams and clients at the same time.”