In This Webinar, the Speakers Will Share Their Insights on the Future of Feedback Forms and the Ways in Which Firms Can Modernize Their Surveys
Geckolyst, a MobME company, is organizing a webinar on “The future of customer feedback systems” on the 30th of November, 2017. Sandeep KT – product head for Geckolyst will host this webinar. Maxie Schmidt-Subramanyam, Principal Analyst at Forrester will be a guest speaker at the webinar.
Highlights of the webinar
As Sandeep puts it, “Every organization, big or small, needs to find innovative solutions to connect with their customers to manage their experience better. A good customer experience solution with machine learning, text analytics, NLP, AI and a robust close looping process helps the organization in becoming more nimble-footed. It helps them adapt to the market changes and still be customer obsessed.”
In this webinar, the speakers will share their insights on the future of feedback forms and the ways in which firms can modernize their surveys. New sources of customer experience feedback collection will be explored. The speakers will discuss how customer experience analytics can be upgraded to derive actionable insights.
A couple of case studies demonstrating the effect of improvised customer surveys will also be taken up in the webinar. These case studies are derived from the decades of experience that MobME solutions have, in managing customer experience for their clients.
Who are the speakers?
Maxie Schmidt-Subramanyam, Principal Analyst at Forrester
Maxie Schmidt has over 20 years of experience in building effective customer experience measurement systems. She leads Forrester’s research on customer experience measurement programs. She is a strong advocate for looking beyond surveys and has experimented with a wide variety of feedback tools. Her work also involves measuring the ROI of customer experience improvement projects.
Prior to Forrester, Maxie was a Director at Simon-Kucher & Partners, a global strategy, and marketing consulting company. She helped her clients across a variety of industries in improving products, pricing and in designing governance and processes around pricing. Maxie has also taught and researched services management at the Catholic University Eichstaett-Ingolstadt in Germany. She is a frequent keynote speaker at conferences and leads customer experience workshops at events.
Maxie holds a Ph.D. focused on services management and a master’s degree in management from Catholic UniversityEichstaett-Ingolstadt. During her academic years, Maxie was awarded an Emerald Literati Best Paper Award for her research on the frustration that customers experience in loyalty programs. Her Ph.D. thesis on optimizing the quality of customer interactions in contact centers was later published as a book.
Sandeep K T, V.P Products, and Consulting of MobME Wireless Solutions
Sandeep manages MobME’s customer experience solution – Geckolyst. Before MobME, he worked as the principal consultant for Positive Integers and consulted in the analytical domain for global telecom companies. Prior to Positive Integers, he was the manager CLM and managed the profile for Vodafone Kerala.
Who can attend the webinar?
Customer experience managers, Customer analytics managers. Customer feedback collection experts, CXOs who wish to manage customer experiences better can attend this webinar.
Recommended Read: Forrester Releases India 2017 Customer Experience Index