Lionbridge executives and clients discuss best practices for delivering efficient, high-impact global marketing programs at Modern Customer Experience
Lionbridge Technologies, Inc., a Gold Level member of Oracle PartnerNetwork (OPN), today announced it will participate in several sessions focused on global marketing excellence with several Lionbridge clients at Oracle’s Modern Marketing Experience, part of Oracle Modern Customer Experience in Las Vegas. Lionbridge is a platinum sponsor of the event, taking place April 25-27 and will exhibit its solutions in booth #MME-05.
“For years, Lionbridge has been at the forefront of enabling global brands to successfully engage with their customers. We look forward to sharing our industry insights and best practices at the Modern Marketing Experience conference.”
Lionbridge and its clients will host and present a number of sessions, including —
Pre-Conference Travel Practicum
Hawaiian Airlines Direct & Email Marketing Manager Dani Wong, will discuss challenges and solutions for global email marketing, highlighting the company’s use of Lionbridge technologies to deliver personalized travel experiences. This pre-conference session will be held on Monday, April 24.
Lunch & Learn Presented by Lionbridge
Hawaiian Airlines’ Wong will join Lionbridge Vice President of Global Digital Marketing Services Sergio Restrepo, to discuss best practices for global email marketing. This session will be held on Wednesday, April 26 from 1:45 p.m. – 2:15 p.m.
Marketing Automation for a Global B2B Brand – This session will feature best practices from DuPont™ Tyvek® Global Communications and Brand Leader, Lori Gettelfinger alongside Tyvek® Digital Marketing Global Strategist, Matt Engler who will discuss the global implementation of Eloqua’s marketing automation platform across multiple regions and market segments. This session will be held on Thursday, April 27 from 2:00 p.m. – 2:45 p.m.
“Modern marketing is all about driving customer impact through innovative technologies,” said Jennifer Renaud, Global Marketing Lead/CMO, Oracle Marketing Cloud.
We’re excited to collaborate with industry luminaries like Lionbridge to uncover key strategies for delivering the best experience today’s brands can offer
Lionbridge customers acknowledge the opportunity at Oracle MME17 as a means to learn and showcase global marketing campaigns that drive business growth. At the event, clients will present cases on the challenges in marketing automation that disrupt marketers’ capabilities to deliver and improve customer intimacy and increase lead generation.
“Digital technologies have opened up new doors for today’s marketers to reach customers across the globe, but they must enact translation and localization strategies to effectively reach diverse markets,” said Anja Schaefer, Vice President, Global Solutions, Lionbridge.
Oracle’s Modern Marketing Experience brings together marketing professionals to discuss the latest technology and innovations to help them use data and analytics to inform every customer action and touch point. Attendees gain real-world tips and strategies to better understand their customers and deliver personalized, superior brand experiences.