LivePerson Inc. announces Jill Layfield, CEO of Tamara Mellon and former CEO of Backcountry joins its board of directors

Jill Layfield

Liveperson logoNYC headquartered LivePerson Inc. announced that Jill Layfield, CEO of Tamara Mellon and former CEO of Backcountry is joining its board of directors.

Jill worked in various capacities for 11 years before rising to CEO and resigning after 11 years to join Tamara Mellon.

Backcountry made headlines with its ground breaking athlete affiliate marketing program providing athletes with tools to measure their online impact and get a percentage of sales referred through them.

“Jill Layfield is an ideal fit for LivePerson’s board of directors because she shares our passion for delivering high-quality customer care in new and innovative ways,” said LivePerson founder and CEO Robert LoCascio. “We have already collaborated with her during her time at Backcountry, which used our platform to create the groundbreaking “Gearhead” program, a brilliant and effective way to deliver personal, expert service digitally. It’s this combination of smart organizational rethinking plus the benefits of messaging that has transformational results. We’re delighted she is joining our team.”

Her innovative approaches helped drive the company from $50 million when she first joined to $500 million in revenue.

“I am thrilled to be joining the board of LivePerson at a time when the company is driving a transformational shift in its business with the introduction of the LiveEngage platform and mobile messaging,” said Layfield. “In the coming years I believe we’ll see billions of consumers start using messaging with brands, just as they now use messaging to talk to each other. LivePerson holds the keys to this shift, and the digital transformation that comes with it.”

Besides LivePerson, Layfield is also on the board of directors for SmartPak Equine and Camber Outdoors.

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