Optimizely Adds New Enhancements Enabling Enterprises to Experiment at Scale with Confidence


Optimizely, the world’s leading Experimentation Platform, announced three new feature enhancements to the Optimizely X platform. The new features – mutually exclusive experiments, custom snippets and change history – will help customers scale their experimentation program with confidence across more teams and more areas of the business.

International Data Corporation (IDC) forecasts worldwide spending on digital transformation technologies to be more than $1.2 trillion in 2017, an increase of 17.8 percent over 2016. With digital transformation a priority for all industries, Optimizely’s latest enhancements enable anyone in any organization to move with agility, bring bold ideas to the market and stay ahead of the competition.

Dan Siroker, Co-Founder & Executive Chairman at Optimizely

“As our customers increasingly build centers of excellence around experimentation, we have recognized a need for more powerful tools that will help them manage their experimentation programs across multiple teams and projects,” said Dan Siroker, co-founder and executive chairman at Optimizely. “To help make these customers more successful, we are simplifying the process to run multiple experiments simultaneously and offering new tools to customize Optimizely implementation across teams. With these additions, our customers will be able to experiment at scale with confidence.”

Designed to enable customers to scale their experiments across the business, the three new Optimizely X enhancements include:

  • Mutually exclusive experiments — Run multiple experiments at the same time on a website without interaction effects. As a result, organizations can dramatically achieve more in a given time period and see results from each experiment without having to wait for each prior experiment to complete. Marketers and business users can build mutually exclusive experiments on their own using a visual, intuitive interface which does not require custom code or developer support.
  • Custom snippets — To run an experiment in Optimizely Web, customers include a single line of code, the Optimizely snippet, inside the tags on any pages where your experiment will run. Now, customers can customize their Optimizely snippets for greater flexibility and control across projects and teams. Customers can now break snippets down into smaller pieces, which can help to improve site performance, or combine their projects within the same snippet to enable multiple teams to experiment on the same page at the same time.
  • Change history — Access detailed change history for your web experiments and personalization campaigns, so that you can collaborate with confidence. With change history, customers can keep a detailed record of all of their collaborators’ updates to launch experiments with greater confidence and security.

Mutually exclusive experiments and custom snippets are now available to customers, while change history will be made available in the coming weeks.

As the world’s leading experimentation platform, Optimizely empowers executives, marketing teams, product teams, and development teams to make better business decisions and deliver better customer experiences through experimentation. These new additions will allow customers to push the boundaries of experimentation and transform digital experiences for their customers. With Optimizely, customers can confidently experiment on any channel and any internet-connected device.

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