According to the latest Mind Commerce Publishing LLC report “Artificial Intelligence in Communications, Applications, and Commerce: Internet of Things, Data Analytics, and Virtual Private Assistants 2016 – 2021”, AI technologies like chat bots, VPAs and smart advisors will transform the scope of IT and communications (ITC) application in coming years.
Role of AI in ITC
The aim of this study is to offer a detailed review of the various marketing opportunities for Artificial Intelligence in Commerce, IT applications, and Communications. The study also analyzes Artificial Intelligence’s role in emerging Internet of Things (IoT), market segments and analytics and unstructured data.
The research also does a comprehensive evaluation of the market outlook and the technologies for VPA. Each segment’s forecast has been provided for the period of 2016 by 2021.
Changing landscape of AI technologies in ITC
The study covered insights from leading digital commerce companies, tech innovators, Big Data analytics organizations and Telecom service providers. Cloud, IoT, robotics and automation solution providers are expected to benefit from the growth of AI in their marketing channels.
Between 2016 and 2021, AI is expected to play a significant role in the Information and Communications Technology, which include digital commerce and several communications-enabled applications and also in traditional telecommunications.
Growth of Enterprise-level AI Applications
According to the report, more than 50% IT enterprises are adopting AI technologies in their beta testing models to enable optimized user experience for applications, services and improved commerce. They offer the benefit of making decisions in an autonomous manner directly and indirectly through different services, products and processes.
Enterprise-level AI technologies with maximum scope of adaptability in IT and communication applications are:
- Image Recognition
- Voice Recognition
- Deep Learning
- Computer Vision
- Machine Learning
- Artificial Neural Networks
AI technologies for robotics, content optimization, commerce applications, entertainment and Internet search reveal significant long-term prospects for AI technologies embedded into various other technologies.
From the study, it is clear that AI technologies in marketing automation will help marketers churn higher ROI from their campaigns.