Salesforce to Drive Airbus’ Digital Transformation with a Focus on Customer Experience


Airbus Leverages Salesforce Einstein Ai And Crm Platform To Achieve Digital Transformation With Enhanced Cx

Global CRM leader, Salesforce, announced that it has been chosen by Airbus, one of the largest aircraft manufacturers in the world with more than 130,000 employees, to deploy Salesforce Sales Cloud Einstein and Service Cloud Einstein as part of its global digital transformation strategy. Salesforce empowers companies to connect with their customers in a whole new way apart from that, Salesforce Einstein artificial intelligence will deliver predictive and personalized customer experiences for the aviation giant.

A global leader in aeronautics, space and related services, Airbus offers the most comprehensive range of passenger airliners from 100 to more than 600 seats. It is a leading provider of tanker, combat, transport and mission aircraft, and is Europe’s number one space enterprise and the world’s second largest space business.

Alexandre Dayon
Alexandre Dayon, President and Chief Product Officer, Salesforce

Alexandre Dayon, president and chief product officer, Salesforce, said, “Airbus is a terrific example of a company that’s putting the customer in the center of everything. By deploying Salesforce, Airbus will be able to understand its customers’ desires more precisely and make smarter decisions that strengthen customer relationships and outcomes.”

With Salesforce Einstein, Airbus will use Salesforce Einstein AI to understand its customers more precisely while leveraging data such as purchase history, support interactions and more, for making predictions and recommendations that optimize the customer experience. This will further enable Airbus is to be more innovative and seamlessly responsive towards customer needs. In addition, the company is bringing its sales and service teams within a single platform with a focus on increasing collaboration across departments and enabling smarter business decisions based on real-time data.

Airbus plans to implement Salesforce across all of its divisions, starting with its Corporate Jet, Commercial Aircraft, Helicopters and Services Divisions.

Also Read: The Modern Customer Experience 2017

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