SugarCRM Launches Hint – a New Relationship Intelligence Service

SugarCRM’s New Relationship Intelligence Product Line, Hint, Presents A Better Way To Build Business Relationships

SugarCRM launched Hint a new Relationship Intelligence product, which automatically searches the web for personal and company information, delivering a wealth of information that enables customer-facing employees will quickly learn more about their contacts.

Hint reinvents enterprise applications by enabling end users to provide only a few contact details for an individual and then automatically searches, tunes, and recommend the remaining personal and corporate profile details for that contact. Hint does the work for Sugar users by gathering and analyzing customer intelligence from a broad range of social data sources so that users can quickly and efficiently learn more about their prospects to establish a productive relationship.

Rich Green
Rich Green, Chief Product Officer, SugarCRM

Rich Green, chief product officer at SugarCRM, said, “For almost two decades, consumers have used the web to acquire information in a frictionless, simple and repeatable fashion. Contrast that with today’s business applications, where value is directly related to the amount of information provided directly by you and your colleagues. With Hint, we are flipping the enterprise data model to that of the consumer world and placing more accurate and timely data in front of the CRM user at internet scale. This concept is the foundation of our new Relationship Intelligence product line and is leading the natural evolution of CRM, moving it from being a record of what has already happened to a customer-facing employee’s guide to the future.”

The forthcoming SugarCRM Relationship Intelligence products will rely on predictive analytics and machine learning techniques which evaluate large data sets to reveal insightful patterns, prioritize opportunities, identify issues and make intelligent recommendations for next best actions in customer interactions and processes.

According to David Turner, CEO, Equipment Depot, “Hint is one of the main reasons we chose SugarCRM over other CRM vendors. It’s a game-changer for our customer-facing employees, making them more efficient and productive while freeing them to build better business relationships. It’s the perfect complement to Sugar’s CRM system and we’re very interested to see how relationship intelligence will change the way we interact with customers in the future.”

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