Global branding and marketing firm FLETCH Creative has launched BizSynced®to address the dysfunction that occurs in companies in which brand messaging and business goals are not aligned throughout the company. FLETCH is an Atlanta-based integrated global branding and marketing firm that uses strategy, technology and creativity to drive new business for its clients.
FLETCH is supporting the BizSynced launch with an entirely redesigned website, video, and collateral.
“Many companies don’t realize the direct correlation between a consistent message and business growth,” said FLETCH President Keith Fletcher. “They default to tactics before they know who they are, what they do and why they do it.”
Fletch’s web site describes BizSynced as a strategic branding and marketing process that enables you to provide a consistent, memorable brand experience for everyone your brand touches, both inside and outside your company.
BizSynced answers these questions and then establishes consistent visual and verbal brand messaging that prevents clients from having to reinvent the wheel with every project. “When sales and marketing are at odds, they weaken their brand by not conveying a consistent brand message,” said Fletcher. “In some cases, it’s like not even having a brand at all.” In companies of all sizes, marketing leaders struggle with the challenge of aligning their key constituents behind a consistent brand identity.
BizSynced allows a company to:
- provide everyone inside and outside the company with a consistent and appropriate brand experience;
- give sales the right messages to streamline and close faster;
- adjust quickly to market changes to remain relevant;
- convey a larger brand presence;
- lay the groundwork for greater business growth.
The BizSynced process begins with a client workshop that explores issues from revenue and corporate goals to product, service, sales and marketing efforts and how they are and are not aligned.
The workshop deliverable is a high-level action plan, a timeline and a budget for developing and executing a visual and verbal identity that will resonate in all the client’s communications channels.