Circulate Conference Hosted by Full Circle Insights Highlights Impact of Exploding Martech Growth on Marketing and Sales Roles
Full Circle Insights, Inc., makers of comprehensive marketing and sales performance management solutions, announced its Circulate Conference keynote speakers who lead the marketing and sales industry in progressive thinking. Focused on the Insights Economy the conference will explore how the impact of explosive martech growth is changing the way marketing and sales do their jobs.
The opening keynote will be delivered by Ashu Garg, General Partner at Foundation Capital, on “Why a 10X Increase in MarTech Spend Is Ushering in the Decade of the CMO.” Gartner estimates that by 2017 CMOs will begin to spend more on technology than their CIO counterparts, elevating the role of the CMO and bringing them the tools they need to do more and do it more effectively. This session will explore how this shift is ushering in the ‘Decade of the CMO,’ and the impacts it will have beyond the marketing department. Ashu will offer first-hand insight into changing buyer behavior, discussing how these shifts are remaking marketing as a technical discipline and influencing the ways that marketers interact with buyers.
Bonnie Crater, President and CEO of Full Circle Insights, will discuss what she calls the Insights Economy. “As marketers and sales professionals we’re now operating in a world that is data-rich but information poor. In fact, IDC predicts that the ‘digital universe’ will reach 180 zettabytes in 2025. There’s a new economy that is emerging – what I like to call the Insights Economy – that focuses on harvesting big insights that drive growth and change,” said Bonnie. “At this year’s Circulate conference, we’ll explore how we now deal in a currency of insights and how we all can improve the exchange rate from sales and marketing performance data to actionable business insights.”
A panel session titled “The Chief Revenue Officer – The New Suite Spot!” will explore this burgeoning executive position with a panel of CROs and the by-product of this new role in bridging the sales and marketing divide.
Much lip service is given to the idea of being “data-driven” but few organizations have a comprehensive vision for what that means, let alone a playbook to implement the foundational elements that would allow them to realize the benefits of a data-centric philosophy. John Donlon, Senior Research Director at SiriusDecisions, will deliver “Realizing the Promise of Data-Driven Marketing” and share an architecture and process framework for developing a truly data-driven marketing organization, along with tools and templates to operationalize it from the CMO to the individual contributor.
Tom Seclow, Partner at Spencer Stuart, one of the world’s leading global executive search and leadership consulting firms, will close out day one with “What CEO’s Look for in a CMO.”
Day two of the conference, is to be kicked-off by noted Tedx speaker Patrick Renvoisé on “Neuromarketing and Neuroselling: The New Sciences of Persuasion”. Renvoise and his company SalesBrain pioneered the use of brain science in marketing. He will present the latest neuroscience discoveries which every CXO should know to radically transform their sales and marketing performance.
Known as the Marketoonist, Tom Fishburne will deliver the final keynote of the conference: “Always in Beta: Adopting a Mindset for the Modern Digital World.” With cartoons and case studies, this talk will frame the right marketing and sales mindset needed to take advantage of the modern digital world.