Marketers Are Hungry for Content Marketing Knowledge, Marketo Reveals

Marketers Are Hungry for Content Marketing Knowledge, Marketo Reveals

Company Shares the Most Sought-After Topics from Marketo University and Releases Latest Set of Free, On-Demand Training Videos

Marketo, Inc., the leading provider of engagement marketing software and solutions, announced today the most-watched topics from its extensive library of free Marketo University training courses and released 26 new videos. Since the online education program launched earlier this year, marketers from around the world have watched more than 26,000 minutes of content, with “Developing a Content Marketing Strategy” as the number one video, followed by “Creating and Running a Webinar” and “Building a Scheduled Email Campaign.”

Also Read: Marketo Appoints Jill Rowley as Chief Growth Advisor

Toby Emerson
Toby Emerson

“The thousands of people from around the world who have accessed our Marketo University training validate our commitment to making the best educational resources available to all marketers,” said Toby Emerson, vice president, education services, Marketo. “With our latest release, any marketer, regardless of background or skillset, has access to a total of 50 digital marketing videos to help them succeed in the Engagement Economy.”

The latest self-paced courses cover everything from using A/B testing to improving email performance to customizing creative assets. All are accessible via the Marketo University section of Marketo’s website, with additional videos to be added over the next two months.

Also Read: Get “Personalized-Everything” with the Next Generation Marketo ABM

This is the third major education announcement that Marketo has made in 2017, following the release of its redesigned curriculum, new courses, and new certification exam in March and the initial launch of free courses in April at the Marketing Nation Summit.

Marketers are encouraged to register today for next year’s Marketing Nation Summit in San Francisco from April 29 – May 2, 2018. There they can attend Marketo University Day, take the Marketo Certified Expert Exam, and explore Marketo Specializations. Marketo University Day’s beginner, intermediate, and advanced learning tracks give attendees the opportunity to explore best practices, hear from our experts, and learn from their peers.

Recommended Read: Facebook & Google: A Media Duopoly Under Scrutiny

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