ActiveCampaign Partners with Woopra​ ​to ​Centralize Event-Based Data Across Apps and Deliver In-App Reporting


ActiveCampaign Application Provides Organizations Broader Insights into Deals and More In-Depth Reporting Through Integration with Woopra’s Customer Journey Analytics Platform

ActiveCampaign, the leading intelligence-driven marketing automation solution for small businesses, announced its integration with Woopra, a leading provider of customer journey analytics software, as a certified AppConnect partner to seamlessly unify customer data across apps to bolster personalization and engagement.

With the plug-and-play solution, teams can now leverage real-time in-app reporting and glean deeper insights into leads and deals with Woopra-supported webhooks.

Jason VandeBoom
Jason VandeBoom

“Best-of-breed solutions allow companies to create highly customized marketing stacks with the breadth and capabilities they need to serve their unique business needs, but they must take extra care to make sure these integrations are carried out correctly and efficiently,” said Jason VandeBoom, CEO and founder of ActiveCampaign. “Integrations too should be best-of-breed, and with this new partnership we are expanding our network of integration partners — allowing customers to build out tightly customized marketing stacks with plug-and-play solutions. Our aim is to provide customers with the integrations they need and to do the legwork for them so they can focus on the work that matters most.”

ActiveCampaign currently integrates with over 150 apps to deliver a tightly unified best-of-breed marketing automation platform, empowering companies to create and customize agile and vertical-specific marketing stacks. The marketing automation and CRM platform provider offers Deep Data Integrations with e-commerce solutions, internal integrations with SaaS companies, and tighter integrations for vertical-specific companies and course creators using online learning platforms or learning managements systems.

Elle Morgan
Elle Morgan

“ActiveCampaign is a leading marketing automation provider and we couldn’t be more excited to offer this powerful integration to our mutual customers,” said Elle Morgan, Head of Partnerships at Woopra. Woopra customers can visit the ActiveCampaign listing in Woopra AppConnect to learn more about the benefits and how to begin leveraging the integration to design unparalleled customer experiences.

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